Article Per Year (5 Year)
p-Index From 2021 - 2026
3.544
P-Index
This Author published in this journals
All Journal GANEC SWARA Journal of Mandalika Review Journal Of Responsible Tourism Majority Science Journal Journal of Social Entrepreneurship and Creative Technology Journal of Multidisciplinary Sustainability Asean Pariwisata
I Made Murdana
Sekolah Tinggi Pariwisata Mataram
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
PENGARUH SUNMORI TERHADAP PENGEMBANGAN WISATA MINAT KHUSUS DI BUKIT NIPAH Muhammad Syahroni Ramadhan; I Made Murdana; Uwi Martayadi
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2728

Abstract

The success of the most popular motorcycle racing event in the world that is WSBK and MotoGP wich held at Pertamina Mandalika Circuit, made Lombok visited by a lot of motorcycle communities who did touring, not only touring activities that were often caried out by the motorcycle community were sunmori. Sunmori has become a very popular in the last couple year, one of the most popular sunmori location in Lombok is Bukit Nipah. The purpose of this research is to find out influence of sunmori of the development special interest tours in Bukit Nipah. The population in this research is a biker community who carry out sunmori activities in Bukit Nipah. The sampling technique used is Insidental Sampling and data collection technique by observation, interview, documentation and using a questionnare to 30 respondents. The data was analyzed using simple linear regression, determinant coefficient test (r2), and t test. The research result indicate that sunmori has a positive effect on the development of special interest tours in Bukit Nipah with a percentage of 69,5%, while 30,5% is influenced by other variabels that has not been researched on this paper.
PENGEMBANGAN WISATA PANTAI EKAS BUANA DESA EKAS KECAMATAN JERUWARU KABUPATEN LOMBOK TIMUR Beri Andrean Jalil; I Made Murdana; I Putu Gede
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2731

Abstract

This research discusses the Tourism Development Strategy of Ekas Buana Beach, Jeruwaru District, East Lombok Regency. This research was conducted to answer the formulation of the problem, namely to find out the tourist attraction of Ekas Buana Beach and find out how the strategy of developing Ekas Buana Beach tourism. The writing of this research is presented descriptively to obtain an overview of the attractiveness and tourism development strategy of Ekas Beach. The methods used in data collection are observation, interviews, documentation and literature studies. The results of this study show that Ekas Beach has an extraordinary beach tourist attraction from the side of the beach that stretches out with the exoticness of the sand which is still very beautiful, the hills that rise around the shoreline, the beauty of the underwater, and clear and calm sea water. Ekas Beach has now begun to be managed by the Village Government and Local Communities by utilizing its strengths. The conclusion that can be drawn regarding the development of Ekas Buana Beach tourism is that there are still weaknesses in the development of beach tourism so that a strategy is needed in planning programs to maximize the development of Ekas Beach in increasing tourist visits to Ekas Beach, this will have a good economic impact on the Village Government and the Community.
Mengenal Museum Anti-Kolonialisme Multatuti sebagai Daya Tarik Wisata bagi Generasi Muda di Kabupaten Lebak, Banten Roozana Maria Ritonga; I Made Murdana
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2732

Abstract

Berkunjung ke suatu museum pada umumnya tidak pernah mendapatkan perhatian pada masyarakat di Indonesia, khususnya pada generasi muda yang menunjukkan hasil yang kurang maksimal. Persepsi yang mereka miliki masih kurang baik mengenai museum dan masih banyak mempunyai kesan bahwa museum tidak lebih dari tempat benda-benda lawas yang disimpan untuk tujuan pameran ke masyarakat. Pada kenyataannya masih banyak mahasiswa atau generasi muda yang belum pernah berkunjung ke museum atau tidak memiliki ketertarikan untuk berkunjung dikarenakan membosankan dan menganggap tidak ada manfaatnya untuk mendapatkan pengetahuan atau edukasi mengenai suatu bukti sejarah maupun budaya bangsa. Selain menjadi tempat pembelajaran museum dapat menjadi salah satu daya tarik pariwisata sehingga dapat meningkatkan jumlah wisatawan yang berkunjung ke suatu kota atau negara. Oleh karena itu, perlu ada usaha dari pihak museum untuk dapat memotivasi para generasi muda untuk datang berkunjung ke museum untuk menjadikan tempat rekreasi dan sekaligus tempat media belajar bagi para generasi muda atau pengunjung maupun wisatawan.Penelitian ini mempunyai tujuan; Pertama, memberikan pemahaman pada generasi muda bahwa museum adalah sebagai wadah untuk belajar mengenai sejarah dan budaya. Kedua, untuk mengetahui bagaimana museum dapat meningkatkan daya tariknya sebagai tempat rekreasi yang bermanfaat sesuai selera generasi muda dan ketiga memberikan pengenalan mengenai museum Multatuli sebagai museum anti-kolonialisme pertama di Indonesia yang wajib dikunjugi dan menambah wawasan mengenai sejarah pada para generasi muda. Adapun museum yang akan dibahas adalah Museum Multatuli di Rangkasbitung kabupaten Lebak, Banten. Museum ini di didirikan pada tanggal 11 Februari 2018 dan merupakan museum yang mengisahkan perlawanan terhadap penjajahan di Indonesia yang dikenal dengan sistem tanam paksa atau cultuurstelsel yang terjadi pada sekitar tahun 1850 di kabupaten Lebak.Penelitian ini menggunakan metode pendekatan penelitian kualitatif dengan analisis deskriptif. Tahapan dalam penelitian ini adalah observasi, wawancara serta interpretasi melalui pendekatan konsep edukasi, kajian teori dan teoritis museum. Melalui penelitian ini diharapkan museum Multatuli dapat berfungsi sebagai daya tarik wisata sejarah dan budaya dan dapat memberikan motivasi bagi generasi muda maupun wisatawan untuk berkunjung ke kabupaten Lebak.
Kajian Potensi Desa Wisata Sebagai Daya Tarik Wisata Alternatif di Lombok Tengah Reza Kurniawan Abka Reza; I Made Murdana Murdana
Journal of Mandalika Review Vol. 2 No. 2 (2023): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v2i2.88

Abstract

Latar Belakang: Desa Wisata merupakan suatu konsep wisata alternatif yang menekankan pada partisipasi aktif masyarakat. Dalam konsep ini, masyarakat lokal menjadi bagian integral dalam perencanaan, pengembangan dan pengelolaan destinasi wisata. Desa Wisata bertujuan untuk menciptakan dampak positif yang bertahan lama seperti meningkatkan pendapatan masyarakat. Desa Wisata Bonjeruk saat ini menjadi desa wisata rintisan yang mulai dikujungi oleh wisatawan. Hanya saja dibutuhkan inventarisir khususnya kondisi aktual yang terkait dengan 5 A (Atraksi, Aksesibilitas, Amenitas, Akomodasi, Aktivitas) agar diketahui pada aspek mana yang akan dijadikan sebagai kekuatan dalam pengembangan Desa Wisata Bonjeruk kedepannya. Metodologi: Penelitian ini menerapkan pendekatan deskriptif kualitatif. Pendekatan ini dinilai sangat cocok untuk tujuan penelitian yang dimana mengidentifikasi ketersediaan produk wisata. Penelitian ini dilakukan pada bulan Maret hingga Juni tahun 2023. Berlokasi di Desa Wisata Bonjeruk, Kabupaten Lombok Tengah. Teknik pengumpulan data yang dilakukan adalah observasi partisipasi dan wawancara mendalam kepada pengelola dan masyarakat di yang ada di Desa Wisata Bonjeruk Temuan: Dari kelima aspek (Atraksi, Aksesibilitas, Amenitas, Akomodasi, Aktivitas), Desa Wisata Bonjeruk memiliki manajemen pengelolaan desa yang terkelola dengan baik namun perlu juga untuk dilakukan pengembangan agar dapat mendukung aktifitas wisata dengan maksimal. Kesimpulan: Desa Wisata Bonjeruk menjadi salah satu desa wisata yang dikategorikan sebagai desa wisata rintisan. Produk pariwisata yang dimiliki oleh Desa Wisata Bonjeruk antara lain atraksi wisata baik itu alam maupun budaya. Namun yang menjadi kekuatan utamanya adalah budaya khususnya dibidang kuliner. Aksesibilitas menuju ke Desa Wisata Bonjeruk dinilai sudah cukup memadai. Amenitas yang tersedia dinilai telah memadai, mulai dari warung, tempat parkir, mushollah dan fasilitas pendukung aktifitas wisatawan lainnya. Untuk akomodasi hanya tersedia homestay yang merupakan rumah warga dalam jumlah yang terbatas. Adapun untuk aktifitas terdapat banyak jenis aktifitas yang dapat dilakukan mulai dari bersepda keliling desa, mengikuti life cooking, melihat pembuatan tenun dan kopi serta mengendarai cidomo. Kata kunci: Manejemen Pengelolaan, Desa Wisata Bonjeruk, Daya Tarik Wisatawan
CREATIVE ECONOMIES IN THE DIGITAL AGE: ENTREPRENEURIAL MANAGEMENT FOR SOCIAL SUSTAINABILITY I Made Murdana; Rachel Chan; Megan Koh
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i2.3727

Abstract

The rapid evolution of digital technologies has significantly transformed creative economies, shifting the focus of entrepreneurship from traditional models to digital platforms. Despite the growing recognition of social sustainability, many creative entrepreneurs still prioritize economic goals, leaving social responsibility as a secondary concern. This study explores how entrepreneurial management practices can integrate social sustainability in creative industries, specifically within the context of the digital age. The research aims to investigate the strategies entrepreneurs employ to balance profit generation with social responsibility, focusing on the role of digital tools in promoting sustainable practices. A mixed-methods approach was used, combining qualitative interviews with 50 entrepreneurs and a survey of 200 participants. The findings indicate that while digital platforms enable creative entrepreneurs to engage in social sustainability, a significant gap exists between the recognition of its importance and its implementation. Entrepreneurs who prioritize sustainability often face challenges, including limited resources and a lack of awareness about effective strategies. This study contributes to the literature by offering a conceptual framework for integrating social sustainability into entrepreneurial management within creative economies. It highlights the need for targeted policies and support mechanisms to foster sustainable practices in the sector. The research underscores the potential for digital tools to drive both economic success and social responsibility in creative industries.
Mitigating Climate Change through Agroecological Innovations: A Comparative Study on Global Adaptation Strategies I Made Murdana; Olivier Sossou; Victor Hernandez
Journal of Multidisciplinary Sustainability Asean Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v3i1.3277

Abstract

Background. Climate change poses significant challenges to agricultural systems worldwide, particularly in vulnerable regions. The adoption of agroecological innovations has been recognized as a promising solution to mitigate the effects of climate change and improve the resilience of food systems. These innovations integrate ecological principles into agricultural practices, promoting sustainability, biodiversity, and climate adaptation. However, the effectiveness of these strategies varies across different global contexts, depending on regional environmental, economic, and social conditions. Purpose. This study aims to conduct a comparative analysis of global agroecological adaptation strategies, evaluating their effectiveness in mitigating climate change impacts. It seeks to identify the key factors that contribute to the success or failure of these strategies and to propose recommendations for scaling agroecological practices to address climate challenges. Method. The research employs a comparative case study approach, analyzing agroecological initiatives from diverse regions, including sub-Saharan Africa, Southeast Asia, and Latin America. Data were collected through field visits, interviews with local farmers and experts, and secondary sources such as government reports and academic literature. Results. The findings highlight significant differences in the adoption and outcomes of agroecological practices, with successful strategies often involving community participation, knowledge sharing, and context-specific adaptations. Conclusion. Agroecological innovations offer a viable pathway for climate change mitigation, but their effectiveness depends on local adaptation strategies. Future efforts should focus on strengthening community engagement and policy support for scaling these practices.
Regenerative Tourism as a New Paradigm for Island and Marine Destination Sustainability I Made Murdana; Syech Idrus; Lalu Yulendra
MSJ : Majority Science Journal Vol. 4 No. 3 (2026): MSJ - August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v4i3.647

Abstract

Island and marine destinations face an intensifying paradox: the tourism industry that sustains their economies is simultaneously eroding the ecological and social systems on which that economy depends. Conventional sustainable tourism, oriented toward minimizing harm, has proven insufficient to reverse degradation in coral reefs, coastal ecosystems, and small-island communities exposed to overtourism, climate stress, and resource leakage. This article examines regenerative tourism as an emerging paradigm that moves beyond damage limitation toward the active restoration of ecological, cultural, and community vitality in island and marine settings. Using a systematic narrative review of thirty-five peer-reviewed articles published between 2021 and 2026, drawn from international and Indonesian sources, the study synthesizes conceptual foundations, island-specific applications, governance mechanisms, and measurement approaches associated with regenerative tourism. The findings show that regenerative practice depends on living-systems thinking, place-based co-design with local and indigenous communities, circular resource management, and outcome indicators that capture ecological and socio-cultural regeneration rather than visitor volume alone. The article's novelty lies in integrating fragmented conceptual, governance, and indicator-based literature into a single applied framework tailored to island and marine geographies, including Indonesian archipelagic contexts. The article concludes that regenerative tourism offers island and marine destinations a viable pathway toward long-term ecological resilience, community empowerment, and destination competitiveness beyond sustainability.
KREATIF ECOTOURISM KUNCI KEBERLANJUTAN PARIWISATA PULAU: STUDI KASUS KEPULAUAN GILI MATRA I Made Murdana
Jurnal Ilmiah Hospitality Vol 8 No 2: Desember 2019
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v8i2.12

Abstract

The tourism development paradigm has a very frightening effect on the island's destination. Gili Matra Islands as an island destination has the potential to have a high level of vulnerability. The sustainability aspect of island destination is a development challenge in future. Destination protection is important in its sustainability. Creative ecotourism as a form of sustainable tourism is consistently urgent to adopted and as the purpose of this paper. The method of this paper is descriptive qualitative through in-depth interviews. Within case study of the Gili Matra Islands on this paper, it is able to provide an overview of alternative ecotourism forms in actual and conceptual of destination protection. The creative of ecotourism concept is able to collaborate with the differentiation of tourism products in each island (Gili Trawangan, Gii Meno, and Gili Air).
Peran Housekeeping Dalam Operasional Hotel i Made Murdana
Jurnal Ilmiah Hospitality Vol 12 No 2: Desember 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i2.2919

Abstract

The changing dynamics of the hospitality industry are currently growing significantly, along with tourist demand. The scope, responsibility, and the central role of each department is very important in the hotel, due to achieve the Company's success target for the products offered. Cleanliness, tidiness, comfort, and beauty of hotels are crucial and mandatory things to standardize. The housekeeping department plays a majority of hotel role as a knowledge and undertanding. This research aims to explain the significant role of hotel housekeeping in hotel operations. This research adopted a qualitative approach. Data was obtained from literature reviews, structured interviews with several housekeeper leaders, and empirical studies. Purposive sampling has been chosen to determine the number of samples that represent the population. In this research, role theory is the main basis for studying the problem. Our analysis confirms that the dominant role of hotel housekeeping has an impact on 6 main role components and consists of 19 specific role indicators that can be directly operationalized in practice in the field.
FILOSOFI KULINER TRADISIONAL SEBAGAI DAYA TARIK WISATA DI PAWON 21 BONJERUK LOMBOK TENGAH Desy Miranti; I Made Murdana
Jurnal Ilmiah Hospitality Vol 14 No 1: Juni 2025
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v14i1.3841

Abstract

Kuliner tradisional merupakan bagian dari identitas budaya lokal yang memiliki potensi besar dalam mendukung pariwisata berkelanjutan. Penelitian ini bertujuan untuk mengkaji secara mendalam bagaimana Pawon 21 Bonjeruk mengangkat filosofi kuliner tradisional ayam Merangkat dan sate Kuncung sebagai daya tarik wisata yang unggul dan berkelanjutan. Melalui metode kualitatif dengan pendekatan etnografi serta teknik pengumpulan data menggunakan wawancara secara mendalam. Hasil penelitian ini membahas pelestarian tradisi Merangkat dalam budaya pernikahan masyarakat Sasak melalui pendekatan wisata kuliner di Pawon 21 Bonjeruk. Tradisi Merangkat, yang bermakna simbolik sebagai bentuk penghormatan dan pengikatan komitmen dalam pernikahan, diwujudkan dalam bentuk kuliner khas seperti Ayam Merangkat dan Sate Kuncung. Hasil penelitian menunjukkan bahwa kedua kuliner ini tidak hanya memiliki cita rasa khas, tetapi juga sarat nilai filosofi yang disampaikan melalui penyajian dan narasi budaya. Strategi promosi melalui media sosial, festival tahunan, dan pengemasan wisata berbasis budaya turut berkontribusi terhadap peningkatan kunjungan wisatawan. Selain menjadi sarana pelestarian budaya, Pawon 21 juga mendorong pemberdayaan masyarakat dan penguatan ekonomi lokal secara berkelanjutan
Co-Authors Ajuar Abdullah Baiq Asri Triutami Beri Andrean Jalil Dayana Putri Desy Miranti H mahsun Habiratun Konsolehah I Ketut Purwata I Putu Gede I Putu Gede I Wayan Supadma I Wayan Suteja Indrapati Indrapati Khairul Basri Lalu Mahsar Lalu Masyhudi M Azizurrohman M Jumail M Kadran Hafifi Maria Bian Megan Koh Melia Haerani Muhammad Syahroni Ramadhan Nuri Dahlan Olivier Sossou Rachel Chan Reza Kurniawan Abka Reza Rizal Kurniansah Roly Handika Roozana Maria Ritonga Ryan Adiyat Perdana Satriawan Satriawan Septian Angga Susanty, Sri Syech Idrus Teguh Satriawan Uwi Martayadi Victor Hernandez Yulendra, Lalu