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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Ekonomika ASSET: Jurnal Manajemen dan Bisnis Jurnal Ekonomika CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 Journal of Information Systems and Management Jurnal Ad'ministrare Proceeding of The International Conference on Economics and Business Jurnal Visi Manajemen (JVM) Proceeding National Conference Business, Management, and Accounting (NCBMA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Proceedings of The International Conference on Business and Economics Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Indonesian Economic Review Moneter : Jurnal Ekonomi dan Keuangan Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pajak dan Analisis Ekonomi Syariah Studia Ekonomika International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Journal of Economic and Leadership
Benardi
STIE Kasih Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peran Artificial Intelegence (AI) dalam Mempersonalisasi Pengalaman Pelanggan Dadang Irawan; Benardi Benardi; Hanifah Hanifah
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 1 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v4i1.2986

Abstract

This study examines the role of Artificial Intelligence (AI) in personalizing customer experiences, focusing on the benefits, challenges, and opportunities presented by this technology. AI enables companies to enhance operational efficiency while creating more personalized customer experiences through deep data analysis. The technology provides relevant product and service recommendations, optimizes every stage of the customer journey, and improves engagement and satisfaction. The research was conducted through webinars involving various groups, including academics, practitioners, and the general public. The findings indicate that AI implementation offers significant benefits, such as improved operational efficiency and customer satisfaction. However, ethical, privacy, and data security challenges require a responsible implementation approach. With a strong ethical framework, AI can continue to be developed to support innovation without compromising customer rights protection.
Exploring the Relationship Between Internal Governance and CSR Performance: Insights from Literature and Emerging Trends Dadang Irawan; Benardi Benardi
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 1 (2025): Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i1.824

Abstract

This qualitative literature review explores the relationship between internal governance mechanisms and corporate social responsibility (CSR) performance. Drawing insights from recent studies, the review identifies key governance elements—such as board independence, ethical leadership, and audit committees—that enhance CSR outcomes by fostering accountability and stakeholder alignment. Additionally, emerging governance trends, including digital tools and ESG integration, are examined to understand their impact on CSR performance. Comparative analysis highlights the contextual differences across industries and regions, emphasizing the role of cultural, regulatory, and institutional factors in shaping governance-CSR dynamics. The findings underscore the importance of robust and context-specific governance strategies to optimize CSR initiatives and achieve sustainable development. This review also discusses its limitations and suggests directions for future research, including the integration of emerging technologies and sector-specific analyses.
The Impact of Corporate Social Responsibility Disclosure on Mergers and Acquisitions: A Literature Review of Market Reactions and Long-Term Performance Benardi Benardi; Ngadi Permana
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 1 (2025): Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i1.829

Abstract

This literature review examines the impact of Corporate Social Responsibility (CSR) disclosure on mergers and acquisitions (M&A), focusing on market reactions, post-merger integration, and long-term performance. The review reveals that CSR disclosure often leads to positive market reactions, fostering investor confidence and increasing stock prices during M&A announcements. Furthermore, CSR practices contribute to smoother post-merger integration by aligning organizational cultures and fostering trust. Over the long term, companies that integrate CSR into their strategies generally experience enhanced brand value, customer loyalty, and competitive advantage. However, the effectiveness of CSR disclosure depends on its authenticity and strategic alignment with corporate goals. The review also highlights the need for further research in emerging markets and the exploration of qualitative approaches to deepen understanding of CSR’s role in M&A.
MEMBANGUN KEPEMIMPINAN BERKELANJUTAN MELALUI PELAKSANAAN PROGRAM MAGANG DI INKUBATOR BISNIS TEPATI KOPI KAMPUS STIE KASIH BANGSA Maolidah, Mutiara Khikmatul; Shoffy R.Z, Nailatus; Sara, Yuni; Sugiharti, Tanti; Benardi, Benardi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk mendeskripsikan bagaimana membangun kepemimpinan berkelanjutan melalui program magang di inkubator bisnis Tepati Kopi kampus STIE Kasih Bangsa. Metode yang diterapkan pada artikel ini menggunakan penelitian kualitatif dengan pendekatan deskriptif. Data diperoleh melalui kegiatan wawancara dengan mahasiswa magang dan alumni tim manajemen Tepati Kopi. Program inkubator bisnis Tepati Kopi memberikan manfaat kepada mahasiswa untuk membangun keterampilan kepemimpinannya. Dengan mengikuti program magang, mahasiswa merasakan dampak positif yaitu belajar bagaimana mencari solusi yang lebih efisien, lebih mudah  mengeksplorasi sesuatu, mendapat pengalaman baru, memiliki kesempatan mengarahkan dan mengorganisir banyak orang untuk melakukan kegiatan serta belajar untuk mendisiplinkan diri, meningkatkan rasa kepercayaan diri, sehingga mahasiswa mampu membangun personal branding yang baik untuk mengaplikasikan kepemimpinan berkelanjutan. Inkubator bisnis seperti Tepati Kopi memberikan kontribusi dalam pengembangan kepemimpinan berkelanjutan bagi mahasiswa.
EXPLORING THE IMPACT OF LEADERSHIP STRATEGIES ON CORPORATE SUSTAINABILITY: INSIGHTS FROM PROFITABILITY, ETHICAL GOVERNANCE, AND LONG-TERM VALUE CREATION Ruslaini, Ruslaini; Benardi, Benardi; Agustinus, Rendy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explores the impact of leadership strategies on corporate sustainability, focusing on profitability, ethical governcance, and long-term value creation. The study population consists of individuals occupying leadership positions in various corporation. The purposive sampling technique is used to select participants with extensive and insights into the interaction between leadership strategies and corporate sustainability. Data analysis involves thematic analysis to identify patterns, themes, and meaning within textual data. Through in-dept interviews, several key themes emerged, elucidating how leadership strategies influence corporate sustainability dimensions. Ethical leadership, strategic alignment of financial and sustainability goals, effective corporate governance, and transparent communication were identified as key drivers of sustainable business practices. Findings underscore the imperative for organizational to adopt a holistic apporoach to business, integrating sustainability principles into their core values and strategic decision-making process. By embracing these principles, organizations can enhance their long-term resilience, competitiveness, and contribution to society and the environment.
Optimalisasi Pemanfaatan E-Commerce dalam Pengembangan Bisnis UMKM Benardi Benardi; Ranti Karlaili
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v1i4.1487

Abstract

The development of digital technology has brought significant changes in how businesses are conducted, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. E-commerce has become a key tool for MSMEs to expand their market reach and improve operational efficiency. This seminar discusses the importance of leveraging e-commerce for MSME development in Indonesia, highlighting the potential of digital platforms like social media to enhance market reach and business efficiency. However, challenges such as low digital literacy and inadequate infrastructure remain major barriers to adopting this technology, particularly in rural areas. The seminar results indicate that synergy between the government, private sector, and society is needed to overcome these challenges and support MSMEs in utilizing digital technology for sustainable growth.
The Influence of Service Marketing Mix on Decisions on Selection of Educational Services by Guardians of Vocational High School (SMK) Students in Tangerang Seger Santoso; Benardi Benardi
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.42946

Abstract

This study aims to determine the effect of Service Marketing Mix on the Decision of Selection of Educational Services by Vocational High School (SMK) Guardians in Tangerang. The population in this study were guardians of Vocational High School (SMK) students in Tangerang Regency, namely guardians of Vocational High School (SMK) 6 Tangerang Regency and Vocational High School (SMK) 12 Tangerang Regency, as well as guardians of Vocational High School (SMK) students in South Tangerang is the guardian of science and technology vocational high school students. Data collection was carried out using an instrument in the form of a questionnaire. This type of research is descriptive quantitative using SPSS 26 software . The research sites are at SMKN 6 Tangerang Regency, SMKN 12 Tangerang Regency and SMK IPTEK South Tangerang. The sample in this study amounted to 100 respondents. The analytical method used is multiple regression analysis and tested the validity and reliability. The results of the study show that simultaneously the Service Marketing Mix attributes, namely: Product, Price, Place, Promotion, People, Process and Physical Evidence have a significant effect on the Decisions of Selection of Educational Services by Guardians of Vocational High Schools (SMK) in Tangerang. Meanwhile, partially Physical Evidence has a significant effect on the decision to select educational services by the guardians of Vocational High School (SMK) students in Tangerang. However, other attributes in the form of Product, Price, Place, Promotion, People, and Process have no significant effect on the Decision of Selection of Educational Services by Vocational High School (SMK) Guardians in Tangerang.
The Power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising Eka Wahyu Kasih; Benardi Benardi; Ruslaini Ruslaini
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i4.251

Abstract

This qualitative literature review titled "The Power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising" investigates the strategic interplay between consumer targeting, the sequencing of advertisements, and the resultant spillover effects within social media marketing. As social media platforms like Facebook and Twitter continue to evolve as vital advertising channels, understanding how to optimize consumer engagement through targeted strategies is essential for brands aiming to maximize their advertising returns. This review synthesizes existing literature on consumer behavior, advertisement sequencing, and information diffusion to establish a comprehensive framework for enhancing the effectiveness of social media campaigns. Findings indicate that strategic sequencing of advertisements can significantly enhance click-through rates and conversions by leveraging positive spillover effects. Moreover, the review identifies best practices for targeting specific demographic groups and suggests that an optimal sequence can lead to substantial budget savings in advertising expenditures. This study contributes valuable insights for marketers seeking to refine their social media advertising strategies and improve overall campaign performance, paving the way for future research in this rapidly evolving field.
Analisis Efektivitas Program Corporate Social Responsibility (CSR) terhadap Citra Perusahaan di Sektor Keuangan Dadang Irawan; Mohammad Chaidir; Benardi Benardi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4133

Abstract

This study aims to analyze the effectiveness of Corporate Social Responsibility (CSR) programs in enhancing corporate image in the financial sector and to identify key factors influencing their success. CSR has become a crucial strategy for companies to build positive relationships with society and establish a strong reputation. Through a literature review approach, this research evaluates how well-structured and integrated CSR implementation with business strategies can strengthen corporate image. The findings indicate that the success of CSR depends on its integration with core business operations, active stakeholder engagement, transparency, and accountability in reporting. Additionally, CSR programs tailored to local community needs can create significant social impact while supporting the company’s business sustainability. This study provides strategic recommendations for improving CSR implementation effectiveness, including the importance of collaboration with local communities and transparent reporting practices. Consequently, CSR contributes to corporate reputation and creates long-term value for society and other stakeholders.
Unpacking the Dynamics of Entrepreneurial Leadership: Insights from Small Business Owners Farah Qalbia; Eka Wahyu Kasih; Benardi Bernadi
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 2 (2024): May : International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i2.199

Abstract

This qualitative research delves into the intricate dynamics of entrepreneurial leadership among small business owners. The study aims to elucidate the underlying principles and practices of entrepreneurial leadership within small business contexts. Employing a qualitative research model, in-depth interviews and focus group discussions were conducted to gather rich insights from a purposive sample of small business owners. Data analysis involved thematic coding and constant comparison techniques to discern patterns and themes. The findings reveal multifaceted aspects of entrepreneurial leadership, encompassing visioning, risk-taking, innovation, and relationship-building. Moreover, the study underscores the importance of adaptive leadership approaches tailored to the dynamic needs of small businesses. These insights contribute to a deeper understanding of entrepreneurial leadership and offer valuable implications for fostering effective leadership practices within small business settings.
Co-Authors A. Sigit Pramono Hadi Agustinus, Rendy Angelina Angelina Anisa Setyowati Arogya Christian Abhi Thama Cahyatih Kumandang Dadang Irawan Eka Wahyu Kasih Eka Yulianti Eri Kusnanto Farah Qalbia Grace Yulianti Hanifah Hanifah Maolidah, Mutiara Khikmatul Mia Christy Patricia Milga Esli Mohamad Chaidir Mohamad Chaidir Mohammad Chaidir Ngadi Permana Ranti Karlaili Rina Amelia Ruslaini, Ruslaini Sara, Yuni Seger Santoso Sherra Rosa Damayanti Shoffy R.Z, Nailatus Sri Utami Nurhasanah Tanti Sugiharti Teguh Wijayanto Wijayanti, Fitri Ayu Kusuma Wijayanti Yessica Amelia