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Journal : Cultural Syndrome

Islamic Memes as Media of Da'wah for Millennials Generations: Analysis of Visual Language On Islamic Memes With Illustration Style Winny Gunarti Widya Wardani; Ahmad Faiz Muntazori
Cultural Syndrome Vol 1, No 1 (2019): Cultural Syndrome
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (877.569 KB) | DOI: 10.30998/cs.v1i1.16

Abstract

Islam as a religion of da'wah has obliged every Muslim to play a role in spreading the truth of the Qur'an. In the era of information technology like today, the spread of Islamic teachings can be done in various ways, including through memes. For millennials who are proficient with technology, Islamic memes are an alternative media for da'wah. This is due to the power of memes in conveying messages through image visualization and humour-style text. Islamic memes are generally distributed via the internet and messaging applications on smartphones. Most Islamic memes are designed using illustration styles. To understand the visual language of memes, this study formulates the question: how to read visual signs in Islamic memes as da'wah media, because the types of da'wah in memes are not only in the form of written text but also in the form of images? This study uses a combination method, which combines quantitative and qualitative approaches. Quantitatively, this study collects data about the views of the millennial generation on the attractiveness of illustration-style Islamic memes. Whereas qualitatively, an analysis of samples of illustration-style Islamic memes uses semiotic theory to see the structure of design elements as the visual language of da’wah messages. The results of this study are expected to be a reference for the scientific field of visual communication design, as well as encourage the creation of more productive and communicative Islamic memes as da'wah media for millennial generations.
The Image of the Gunung Padang Site as A Cultural Heritage in the Perspective of Pre-Iconographical Syahid, Syahid; Widya Wardani, Winny Gunarti; Wulandari, Wulandari
Cultural Syndrome Vol 3, No 2 (2021): Cultural Syndrome (In Print)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cs.v3i2.793

Abstract

The Gunung Padang site is one of the cultural heritages in the Cianjur area of West Java. The existence of a terraced punden building from the Megalithic era holds a lot of historical value which is very useful for public knowledge. Visualization of the site through information media is needed so that its image as cultural heritage can be better known by the public. Qualitatively, this study uses a visual communication design approach by paying attention to design elements as the formalistic aspects of pre-Iconographical. This is an initial study that describes one's own practical experience by observing various aesthetic aspects of cultural heritage objects, ranging from a point, line, field, shape, color, texture, and design principles. By conducting this pre-iconographical perspective, it will be possible to determine the appropriate media design to form the image of the Gunung Padang site as a cultural heritage. The results of this study indicate that photo books, either in print or electronically, can be chosen as a medium of information because it has the potential to build the visual perception of the reader. Photo books can also be chosen as information media that can build the image of the Gunung Padang site by examining the design principles that influence it. This study is expected to be a scientific reference for visual communication design practitioners who want to produce visual images of cultural heritage objects.