Article Per Year (5 Year)
p-Index From 2021 - 2026
3.597
P-Index
This Author published in this journals
All Journal JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Community: Jurnal Pengabdian Pada Masyarakat Jurnal Informatika Kesatuan
Mashadi Mashadi
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pembekalan dan Pendampingan Digital Entrepreneurship Bagi UMKM Kota Bogor Mumuh Mulyana; Zul Azhar; Rini Syarif; Mashadi Mashadi
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 2 (2026): JADKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i2.5591

Abstract

Digital transformation requires micro, small, and medium enterprises not only to use digital media as promotional tools but also to develop a digital entrepreneurial mindset in business management. This community service activity aimed to improve the understanding, skills, and readiness of MSME actors in Bogor City in implementing digital entrepreneurship through training and business mentoring. The program was conducted through four stages: needs identification, training, practical mentoring, and evaluation. The participants consisted of 30 MSME actors engaged in culinary, fashion, handicraft, service, and household product sectors. The materials covered digital entrepreneurship concepts, digital business model mapping, social media optimization, marketing content creation, marketplace utilization, simple digital financial recording, and business action plan development. The results showed an increase in participants’ understanding of digital entrepreneurship, with the average pre-test score increasing from 58.40 to 84.10 in the post-test. Most participants were also able to create digital business accounts, develop a simple content calendar, improve their business profiles, and design digital marketing strategies based on customer segmentation. This activity indicates that training combined with practical mentoring can strengthen the managerial capacity of MSMEs in facing digital-based business competition. The implication highlights the importance of continuous mentoring and collaboration among universities, local government, business communities, and digital platforms to accelerate the transformation of Bogor City MSMEs into adaptive, innovative, and competitive enterprises. Keywords: digital entrepreneurship, MSMEs, business mentoring, digital marketing, Bogor City.
Electronic Word Of Mouth, Brand Trust, Dan Lifestyle Sebagai Determinan Purchase Intention Konsumen AEON Sushi Di Jabodetabek Febry Lodwyk Rihe Riwoe; Mumuh Mulyana; Mashadi Mashadi; Siti Azzahra Suratman
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i2.5650

Abstract

This study examines the effects of electronic word of mouth (e-WOM), brand trust, and lifestyle on consumers’ purchase intention toward AEON Sushi in the Greater Jakarta area. A quantitative, cross-sectional survey was conducted among 151 respondents who lived in Greater Jakarta, were familiar with AEON Sushi, and had purchase experience or purchase consideration concerning the product. Data were collected using an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that e-WOM positively affects purchase intention (β = 0.196; t = 2.229; p = 0.026), brand trust positively affects purchase intention (β = 0.280; t = 3.306; p = 0.001), and lifestyle has the strongest positive effect on purchase intention (β = 0.379; t = 4.608; p < 0.001). The model explains 51.3% of the variance in purchase intention (R² = 0.513), while Q²predict of 0.474 indicates predictive relevance relative to the naïve benchmark. These findings suggest that purchase intention toward AEON Sushi is shaped not only by online consumer information and confidence in the brand but also by the degree to which the product fits consumers’ urban and contemporary lifestyles. The study recommends strengthening authentic online reviews, communicating product quality and safety consistently, and positioning AEON Sushi as a convenient culinary choice that fits the lifestyle of young urban consumers. The interpretation remains subject to the limitations of non-probability sampling, respondent concentration among women and individuals aged 20–25 years, and the reduced number of retained indicators in several constructs.
Pengaruh Promosi Digital Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Wisata Kuliner Bakso Kribo Di Kota Bogor Jonathan Marcellinus Setiawan; Mashadi Mashadi; Rini Syarif; Zul Azhar
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 2 (2026): JIPKES Edisi Juli 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i2.5720

Abstract

This study aims to empirically examine the effect of Digital Promotion and Service Quality on consumer Purchase Decisions at the Bakso Kribo outlet in Bogor City. This research uses a quantitative approach with data collection methods through the distribution of Likert-scale questionnaires. Sampling was conducted using a purposive sampling technique with a total of 150 respondents who are consumers of Bakso Kribo. Data were analyzed using the SPSS program through research instrument testing (validity and reliability), classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results showed that partially, Digital Promotion has a positive and significant effect on Purchase Decisions (t-count 8.778 > t-table 1.976; Sig. 0.000). Service Quality also partially has a positive and significant effect on Purchase Decisions (t-count 11.289 > t-table 1.976; Sig. 0.000). Simultaneously, Digital Promotion and Service Quality have a positive and significant effect on Purchase Decisions (F-count 99.034 > F-table 3.057; Sig. 0.000) with an influence contribution of 57.4% based on the coefficient of determination test (). The conclusion of this study proves that management needs to continuously optimize attractive digital promotional strategies and maintain service reliability to sustainably increase purchase decisions. Keywords: Digital Promotion, Service Quality, Purchase Decision, Consumer Behavior, Marketing Management.
Co-Authors Aang Munawar Ade Mulyana Ade Yusdira Adil Fadillah Angga Sulistiono Arde Lindung Pambudi Bintang Sahala Marpaung Brillian Jodi Firmansyah Danti Astrini Donny Hendry Fahsani Edi Nurachmad Efendi, Rahayu Febry Lodwyk Rihe Riwoe Feoline Berliana Gen Gen Gendalasari Jonathan Marcellinus Setiawan Khairul Zaman Mey Risca Mumuh Mulyana Narrong Hassanee Neni Nurisnaini Pinto Jaya Rahayu Efendi Ratih Puspitasari Retno Martanti Endah Lestari Reynaldi Rivanus Satyamulya Rini Syarif Rizal Riyadi Sandy Wibisono Selvia Naca Rusliana Sinta Listari Siti Azzahra Suratman Sugi Andrian Sukmana Weman Suardy Zul Azhar