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All Journal IQTISHODUNA Journal of Indonesian Tourism and Development Studies Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation Journal of Public Administration Studies Jurnal STIE Semarang (Edisi Elektronik) PROJECT (Professional Journal of English Education) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Entrepreneurship & Business EduInovasi: Journal of Basic Educational Studies Jurnal Inovasi Pembelajaran di Sekolah Life Science Priviet Social Sciences Journal
Siti Rochmah
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Political connection as a moderator in the relationship between green innovation and firm value: The mediating role of financial performance in Indonesia Rochmah, Siti; Emha, Putri Aulia; Syofrin, Nadila Deryza
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1225

Abstract

This study aims to analyze the influence of green innovation on the value of companies with financial performance as mediators and political connections as moderation variables in the energy sector listed on the Indonesia Stock Exchange for the period 2020–2024. Using the purposive sampling method of 50 observations, the data was analyzed through Partial Least Square (PLS-SEM) with the help of SmartPLS 4.0. The results of the study revealed that green innovation had a significant positive effect on financial performance (β=0.252; p=0.031), but has no direct effect on the company's value (β=0.051; p=0.681). Financial performance was also found to fail to mediate the relationship (β=0.017; p=0.672), indicating that the capital market has not appreciated internal efficiency based on the environment independently. The most crucial finding is that political connections act as the main differentiating factor. Green innovation significantly improves financial performance (β=0.304; p=0.050) and company value (β=0.244; p=0.042) only in entities with political networks. The implications of this study confirm that in emerging markets, the technical capabilities of innovation must synergize with political institutional assets to achieve optimal market performance; therefore, the government needs to design a more transparent and inclusive energy transition incentive scheme for all industry players.           
From Content to Trust: How Short-Video Marketing and AI Tools Drive SME Performance on TikTok and Shopee azizah, Fathia Azizah; Shintia, Novi; Rochmah, Siti
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8540

Abstract

Purpose: This study aims to examine how short-video marketing and AI content tools influence SME business performance on TikTok and Shopee through the mediating role of digital trust. The novelty of this research lies in integrating short-video marketing and AI-assisted content creation within a single trust-based explanatory model in the context of SMEs in social commerce platforms in a developing country. Method: This study employs a quantitative explanatory research design using survey data collected from 205 SMEs actively operating on TikTok and Shopee. The conceptual framework links short-video marketing and AI content tools to business performance through digital trust. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to test both direct and mediating effects. Result: The results show that both short-video marketing and AI content tools have significant positive effects on digital trust, and digital trust has a strong positive effect on SME business performance. Furthermore, digital trust is proven to significantly mediate the relationships between short-video marketing and business performance, as well as between AI content tools and business performance. These findings highlight that trust is the key mechanism that transforms content strategies and technology adoption into performance outcomes. Future research is recommended to extend this model by incorporating additional variables such as platform reputation, influencer endorsement, or consumer digital literacy.
Tourism Based on the Model of Strategic Place Triangle (A Case Study in Wisata Bahari Lamongan) Wijayanto, Ismuhadi Heru; Soeaidy, M. Saleh; Rochmah, Siti
Journal of Indonesian Tourism and Development Studies Vol. 2 No. 3 (2014)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2014.002.03.04

Abstract

Tourism is a very promising prospects to support the economic development of a region. We assess Wisata Bahari Lamongan (WBL) as a tourism object. WBL was having significant decreased visitors in the last six years, thus a strategic plan is need to re-increase the number of visitors. This study used Strategic Triangle Place (SPT) model as an analysis tool to assess the strategic planning in WBL. SPT is an approach that includes three key components, namely: Positioning, Differentiation and Brand (PDB). This research used Soft System Methodology (SSM) which relevant to analyzethe strategic plan model which is expected to be recommendations from tourists on problems in WBL. The result of this showed that the strategic planning of WBL did not completely accordance with the SPT model. Positioning and differentiation elements were still weak, and the brand was not well developed. Therefore, we recommend WBL to set targeted segmentation of all social backgrounds and ages, especially children. WBL should made the sea as main differentiated factor, thus it has marine tourism potential. WBL should build an image by providing best service quality, security, comfortness, cleanliness, and best quality rides. Keywords: Strategic Planning, Strategic Place Triangle, Positioning, Differentiation, Brand
Co-Authors Agus Suryono Ali Asfar Aryanto, Tossy azizah, Fathia Azizah Efrita Norman Elfrida Ratnawati Emha, Putri Aulia Endahsari, Bella Enni Suwarsi Rahayu Fauziyanti, Wachidah Fidyah Yuli Ernawati, Fidyah Yuli Hayat, Ainul Hermawan Hermawan Ismuhadi Heru Wijayanto Julfi, Yohanes Lastiti, Niken M. Saleh Soeaidy Nai Supartini Nakamnanu, Kusi Hendra Novi Shintia, Novi Rohmah, Laily Miftahur rosalia, Mella Soesilo Zauhar Sumartono Sumartono Sumartono, S Susita, Erma Lia Syofrin, Nadila Deryza Tjitjik Rahaju Trisnawati Trisnawati `Riyanto, Riyanto