Article Per Year (5 Year)
p-Index From 2021 - 2026
1.513
P-Index
This Author published in this journals
All Journal Katalogis Jurnal Mirai Management Jurnal Sinar Manajemen YUME : Journal of Management Sultra Journal of Economic and Business IIJSE JER
Tovan, Tovan
Universitas Tadulako Palu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA DI KABUPATEN MOROWALI Djauhar, Asri; Tovan, Tovan; Suharlian, Suharlian
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.88 KB) | DOI: 10.54297/sjeb.Vol2.Iss2.168

Abstract

This study aims to determine and analyze the effect partially and simultaneously of the brand image consisting of corporate image, product image, and user image on purchasing decisions for Yamaha Motorcycles in Morowali Regency. This type of research is a quantitative study using 120 respondents who were taken by accidental sampling technique. The data collection used a questionnaire and analyzed using multiple linear regressionThe results of the study found that (1) there was a partially positive and significant influence of corporate image on purchasing decisions, (2) there was a partially positive and significant effect of product image on purchasing decisions, (3) there was a partial positive and significant effect of user image on the decision. purchase, (4) there is a positive and significant effect of corporate image, product image, and user image simultaneously on purchasing decisions for Yamaha Motorbikes in Morowali Regency.
Co-Authors Antasari, Citra Armawati Armawati Armawati Djauhar, Asri Fadila Almahdali Ivan Ilham Mohammad Zeylo Auriza Mutmainah Mutmainah Mutmainah Mutmainah Mutmainah Nurjaya Nurjaya Nursalim Rizkiani Iskandar Rusdiaman Rauf Salma D Salma D Suharlian, Suharlian Umar Umar