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All Journal Edutech Jurnal Penelitian Komunikasi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi PROSIDING KOMUNIKASI AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Madani: Multidisciplinary Scientific Journal INJECT Interdisciplinary Journal of Communication
Aang Koswara
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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The role of public relations education and students’ self-efficacy on career aspiration Lukman, Syauqy; Koswara, Aang; Sani, Anwar
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.59571

Abstract

Background: Studies on career readiness and aspiration are crucial for educational establishments to assess how well the education of students influences their self-efficacy. Progress in the Public Relations (PR) profession relies on the successful education of PR academic institutions. Purpose: This study examined the PR students’ self-efficacy by identifying two variables: confidence in their Public relations abilities and skills and confidence in their knowledge of PR. The study then looks at how these predictors affect their career readiness. Methods: Using hierarchical regression, this study looks at the effect of two vital predictors of confidence in PR abilities, skills and knowledge on PR on career readiness. Aside from the two predictors, the demographical characteristics and additional predictors of whether the students have experienced job internships and are currently active in the student association were also examined. The data was analysed using a sample of 139 students from Universitas Padjadjaran. Results: From the regression models, students’ self-efficacy significantly influences career readiness, while having internship experience and being active in student associations are also positively associated with career readiness, although not statistically significant. Demographic characteristics do not have a statistically significant influence on career readiness. Conclusion: This study highlights the non-existent impact of demographic factors on students’ self-efficacy and career readiness while providing underpinnings for future research on self-efficacy. Implication: Although the results may not necessarily reflect similar circumstances in similar settings for other establishments, for the specific context of Universitas Padjadjaran, this study provides data-driven evidence on the role of PR education in the students’ self-efficacy and how they perceive their career aspirations in the future.
Komunikasi Publik Bagian Protokol Komunikasi Pimpinan Sekretariat Daerah Kota Cirebon: Analisis Konten Kualitatif Melalui Model Philipp Mayring Pada Akun Instagram @Prokompimkotacirebon Rahim, Anisha Febri; Koswara, Aang; Nugraha, Aat Ruchiat
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14677157

Abstract

This study was motivated by the phenomenon of a significant increase in content upload activity on the Instagram account @prokompimkotacirebon during 2024, which contrasted with a decline in followers compared to previous years. This raised questions about the effectiveness of public communication conducted by the Protocol and Communication Section of the Regional Secretariat of Cirebon City in attracting attention and building public engagement. This phenomenon raises questions about the quality of content as public communication conducted by the Protokol dan Komunikasi Pimpinan (Prokompim) of the Regional Secretariat of Cirebon City in attracting attention and fostering public engagement. The study employed a qualitative method using Philipp Mayring's qualitative content analysis model. Data were collected through an in-depth analysis of 297 posts in the form of images, videos, and infographics; and structured interviews with five informants from Prokompim Kota Cirebon. The findings revealed that the posts on the Instagram account @prokompimkotacirebon predominantly focused on delivering information about leadership involvement in various formal and informal events. Video formats demonstrated the highest engagement levels as they integrated visually appealing elements, text, and audio. Additionally, cross-sectoral collaborations with government institutions, communities, and public figures contributed to broader message outreach and increased information credibility. The study also identified several challenges, such as the lack of Standard Operating Procedures (SOPs) in content management, low interactivity in communication within posts, and human resource limitations affecting message delivery consistency during strategic hours.
Social Media Marketing Activities (SMMA) As A Brand Formation Strategy A Study Of The Brand Image Formation Strategy Of Tasikmalaya Embroidery Products Damayanti, Trie; Koswara, Aang
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23088

Abstract

Branding is an effort to establish a brand, both products, companies, and other objects. Forming a brand requires the right strategy to achieve the predefines goals, where the goal is usually quantifiable objectives. The formation of a brand will be proven by the behavior changes of the targeted public of the brand object because the branding strategy will usually be aimed at a specific public target. Social Media Marketing Activities (SMMA) is a strategy initially developed for marketers in promoting, however, its application has expanded to encompass the formation of product brands and companies. The method of writing this article is exploratory, wherein the author tries to explore the marketing activities of the embroidery industry in Tasikmalaya, which are then analyzed and associated with existing phenomena. The results indicate that SMMA is used by the embroidery industry on a large and small scale because of its ease of application, but although it is easy SMMA must be accompanied by other tools, because in forming a company brand it is not enough just to base on social media activities, but other activities that will invite public experience in interacting with these products and companies. Positive experience is the main factor in shaping the brand image of a product or company.
Empowering micro-entrepreneurs through community communication networks in Pangandaran’s tourism sector Subekti, Priyo; Bakti, Iriana; Koswara, Aang
AL MA'ARIEF : Jurnal Pendidikan Sosial dan Budaya Vol 7 No 1 (2025): Al Ma'arief: Jurnal Pendidikan Sosial dan Budaya
Publisher : Program Studi Tadris IPS Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaarief.v7i1.13110

Abstract

Though micro-MSMEs are being more acknowledged as important engines of local economic growth, especially in tourism-oriented areas, there is still little knowledge of how community communication networks operate as tools of social empowerment, especially in settings characterized by internal migration, digital inequality, and resource asymmetry. This paper looks at how such networks enable indigenous and migrant micro-MSME players in Pangandaran, a fast-growing coastal tourism area in Indonesia. The study uses a qualitative case study method to grasp the complexity of community dynamics set against the background of unequal access to resources and possibilities among commercial actors. Data were gathered using in-depth interviews with 20 key informants and 4 community representatives, supplemented by participant observation and community document analysis. The research found, via thematic analysis, that communication networks are also platforms for empowerment by means of training, resource access, and social solidarity in addition to channels for corporate information exchange and promotion. Especially during the COVID-19 crisis, when tactics like product diversification and internet marketing became vital, these networks have supported corporate adaptation. Still, there are ongoing issues, including low digital literacy, unequal information access, and intra-community conflicts hindering group development. The results highlight the need to enhance community capacities by means of inclusive communication policies, digital literacy projects, and conflict resolution tools. Local governments, community-based organizations, and legislators trying to create strong and inclusive economic ecosystems in tourism-dependent areas will find these ideas useful.
Strategic Communication in Public Relations Practices: A Bibliometric Analysis Based on Scopus Database from 2015 to 2025 Nurul Fadhillah; Suwandi Sumartias; Aang Koswara
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5871

Abstract

Researchers systematically analyze studies on strategic communication in public relations through a bibliometric review. The aim is to determine the current state and development of research on strategic communication, especially in the context of Public Relations. This research contributes to a broader, more precise understanding of the research landscape on strategic communication and to the identification of keyword trends for future research. The research employed a qualitative approach, along with bibliometric and thematic analyses, to review the literature on strategic communication in the context of public relations. The researcher collected scientific articles on strategic communication in the context of public relations through the Scopus database. The finding that attracts the researcher's attention is the annual growth rate of 2.54% suggests that academic attention remains relatively limited, which consequently impacts the field's growth trajectory. Another finding of this research is the significant evolution in research topics occurred during the period from 2015 to 2025. While previous studies positioned social media and digital technology as 'hot topics' for future inquiry, this study finds that both have since become mature and developing fields. The high density of these keywords indicates that scholars are no longer merely exploring the definitions of social media but are instead investigating in depth how it functions strategically to shape public opinion. The evolution of research topics confirms that the profession is moving beyond technician roles toward strategic management functions, where PR practitioners are increasingly involved in high-level organizational decision-making. The research over the past decade has primarily focused on the corporate context. Consequently, we suggest exploring how non-corporate sectors, such as NGOs, government agencies, and advocacy groups, adopt digital strategic communication practices to achieve their organizational goals.
Co-Authors Aat Ruchiat Nugraha agus rahmat Anwar Sani Centurion Chandratama Priyatna Fajar Syuderajat Feliza Zubair Heru Ryanto Budiana Iriana Bakti Jamilah Ahmad Maudy Poedjadi Nurul Fadhillah Priyo Subekti Rahim, Anisha Febri Restianty, Ajani Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Syauqy Lukman Trie Damayanti Yustikasari, Yustikasari