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Ronald Ronald
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
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Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia, Amelia; Ronald, Ronald; Sucipto, Hadi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Co-Authors Adianto Adianto Amelia Amelia Carolan, Farrin CS, Ansar Dani Irawan Djatmiko, Agus Budi Ediwan, Ediwan Emmerich, Sean Evita Frisdiana Jaya Wardani Fadhillah, Alfiah Lailatul Hadi Sucipto, Hadi Haryo Santoso Hiskya, Hendra Jondry Husain, Andi Baso Indranatha , Made Dwi Satria Intan Sari Rufiana Jonathan Jonathan Jovan, Jovan JoVin, JoVin Lawwin, Jay Lewar, Emanuel Lidya Amalia Rahmania M. Anas Thohir Marlissa, Damaris Murti, Ajeng Krisna Novisari, Winny Nurcholis, Dani PRICILYA MARGARETHA WARWURU Putra, Gunawan Rahail, Ronny Braynti Ronny Brayntin Rahail Ronny Brayntin Rahail Sahruni, Ade Yuni Setia, Laurentius Calvin Sholihah, Mar`atus Shoolikhah, Luthfiya `Aqidatu Siahaan, Erwin Siti Ita Rosita Siti Umayah, Siti Sobron Lubis SOLICHAH, ELIS NOVIATUS Solikah, Mar Atin Steven Darmawan, Steven Suradji, Febry Ramadhani Syamsiar, Syamsiar Syarif Suhartadi Umakaapa, Muktamar Warwuru, Pricillya Margaretha Yayuk Nurjanah ’Aqobah, Qory Jumrotul