Article Per Year (5 Year)
p-Index From 2021 - 2026
4.892
P-Index
This Author published in this journals
All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jambura Science of Management Al-Kharaj: Journal of Islamic Economic and Business Jurnal Industri Kreatif dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Innovation Research and Knowledge Research Review: Jurnal Ilmiah Multidisiplin SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Adpebi Science Series Jurnal Penelitian dan Pengkajian Ilmiah Multidisciplinary Indonesian Center Journal International Journal of Economics and Business (IJEB) As-Syirkah: Islamic Economic & Financial Journal El-Economica
Asnawi, Melan Angriani
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
Pengaruh Kompetensi Sumber Daya Manusia Terhadap Kinerja Badan Usaha Milik Desa Di Desa Iloheluma Kec. Atinggola Kab. Gorontalo Utara Safrudin Lakoro; Raflin Hinelo; Melan Angriani Asnawi
El-Economica Vol 3, No 1 (2026): April
Publisher : Ganapatih Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh kompetensi sumber daya manusia terhadap kinerja badan usaha milik desa di desa Iloheluma Kec. Atinggola Kab. Gorontalo. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel yang digunakan sebanyak 51 responden yaitu penduduk (Pemerintah Desa, Lembaga Desa, Tokoh Masyrakat yang berusia 19-59 tahun) di Desa Iloheluma Kec. Atinggola Kab. Gorontalo Utara.Teknik pengumpulan data menggunakan kuesioner dan analisis data dilakukan menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa t hitung sebesar 7,161 t tabel 1,67528 dan tingkat signifikan 0,000 0,05, maka Ho ditolak Ha diterima yang berarti kompetensi sumber daya manusia berpengaruh terhadap kinerja Badan Usaha Milik Desa di Desa Iloheluma Kec. Atinggola Kab. Gorontalo Utara. Kompetensi sumber daya manusia berpengaruh terhadap kinerja BUMDes sebesar 0,511 atau 51,1%. Sedangkan sisanya sebesar 0,489 atau 48,9 % dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
The Influence of Content Marketing and Live Streaming on Impulse Buying of the Jiniso Brand on TikTok Shop (A Case Study of Generation Z in Gorontalo City) Risnawaty Suleman; Rizan Machmud; Yulinda L Ismail; Melan Angriani Asnawi
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 2 (2026): March 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18765867

Abstract

This study aims to determine: (1) the effect of content marketing on impulse buying of the Jiniso brand in TikTok Shop, (2) the effect of live streaming on impulse buying of the Jiniso brand in TikTok Shop, and (3) the effect of content marketing and live streaming on impulse buying. This study used a quantitative approach by distributing questionnaires to 100 respondents who are Generation Z in Gorontalo City. The sampling technique used purposive sampling. Data were analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that: (1) partially, content marketing has a positive and significant effect on impulse buying with a significance value of 0.042 and a calculated t > t table, namely 2.968 > 1.948, (2) live streaming also has a positive and significant effect on impulse buying with a significance value of 0.000 and a calculated t > t table, namely 5.062 > 1.948; and (3) simultaneously, content marketing and live streaming have a significant effect on impulse buying with a significance value of 0.000 and f count > f table, namely 33.701 > 3.09. The coefficient of determination (R²) value of 0.604 indicates that 60.4% of the variation in impulse buying can be explained by content marketing and live streaming, while 39.6% is influenced by other variables not examined in this study.
Inovasi Pengembangan Ekonomi Desa melalui Digitalisasi Berbasis Potensi Lokal Masyarakat Desa Lompotoo Melan Angriani Asnawi; Citra Aditya Kusuma; Isra Putri Arieka M. Yasin Kiu
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 3 (2025): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i3.34588

Abstract

This community service program was implemented in Lompotoo Village to address low digital literacy, limited MSME branding, and the suboptimal utilization of local resources. The activities included digital marketing training, content creation workshops, and branding education based on the village’s local potential. A participatory approach was used through four stages: preparation, implementation, evaluation, and follow-up. The results show a significant increase in community digital understanding, demonstrated by a 38–39 point improvement in pre-test and post-test scores. Additionally, a local product innovation called “LOPBOBA” was successfully developed, and the village website began operating as a promotional platform for MSMEs. This program has strengthened community digital skills, enhanced village identity, and supported sustainable local economic growth.
Peran Fast Fashion, Brand Image, dan Social Influence terhadap Keputusan Pembelian This Is April Gorontalo Siti Alfiah Manyoe; Melan Angriani Asnawi
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.436

Abstract

This study aims to analyze the influence of fast fashion, brand image, and social influence on purchasing decisions for This Is April products at Citimall Gorontalo. This study employs a quantitative approach with a sample size of 97 respondents selected using probability sampling techniques. Data collection was conducted via an online questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that fast fashion and brand image have a positive and significant influence on purchasing decisions. Meanwhile, social influence does not have a significant partial effect. However, when considered simultaneously, all three variables have a significant influence on purchasing decisions. These findings suggest that trend alignment and positive brand perceptions are dominant factors. Additionally, the fashion industry adopting fast fashion trends appears to need to consider the quality of the products being sold, as this study found that sustainability indicators have a fairly strong influence on the consumer decision-making process.
The Influence of Price Fairness and Service Quality on Customer Loyalty at Alfamart Gorontalo Fritania Bonde Fitriana; Cindy Pratiwi Julyani Daud; Hapsawati Taan; Melan Angriani Asnawi; Ramlan Amir Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11143

Abstract

This study investigates the effects of price fairness and service quality on customer loyalty at Alfamart stores in Gorontalo City. The research is motivated by the rapid growth of the modern retail industry and increasing market competition, which require retailers to strengthen customer loyalty through fair pricing practices and superior service delivery. A quantitative approach with a causal associative design was employed. Data were collected from 96 Alfamart customers selected through purposive sampling based on the Lemeshow formula. A structured questionnaire using a five-point Likert scale was administered, and the data were analyzed using multiple linear regression. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to ensure model validity. Hypothesis testing was performed using t-tests and F-tests, while the coefficient of determination (R²) was used to assess explanatory power. The results indicate that price fairness has a positive and significant effect on customer loyalty (t = 4.629; p < 0.001). Service quality also positively and significantly influences customer loyalty (t = 4.710; p < 0.001). Furthermore, price fairness and service quality simultaneously exert a significant positive effect on customer loyalty (F = 47.382; p < 0.001). The coefficient of determination (R² = 0.511) reveals that both variables explain 51.1% of the variation in customer loyalty. Service quality emerged as the more dominant predictor. These findings suggest that integrating fair pricing strategies with continuous service quality improvement is essential for enhancing customer loyalty and sustaining competitiveness in the modern retail sector.
The impact additional of employee income and work discipline on employee performance: An empirical study at the Gorontalo Regency Social Service Agency Sri Safrilla H Z Rivai; Heldy Vanni Alam; Melan Angriani Asnawi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.26134

Abstract

This study aims to analyze the effect of Additional Employee Income (TPP) and Work Discipline on Employee Performance at the Gorontalo Regency Social Service. The background of this study stems from the phenomenon of declining volume and quality of work output and low employee initiative over the past four years, indicating the need for an evaluation of factors influencing civil service performance. This study employs a quantitative method with an associative approach. The research population consisted of 30 employees, all of whom were sampled using a saturated sampling technique. Data were collected through questionnaires and documentation, then analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial t-tests, simultaneous F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 20. The results reveal that Additional Employee Income has a positive and significant effect on Employee Performance. Similarly, Work Discipline also demonstrates a positive and significant effect on Employee Performance. Simultaneously, both variables significantly influence Employee Performance. The coefficient of determination indicates that 63.1% of the variation in Employee Performance can be explained by TPP and Work Discipline, while the remaining 36.9% is influenced by other factors outside the research model. These findings confirm that a balance between financial incentives and enforcement of work discipline is key to improving productivity, effectiveness, and the quality of public services at the Gorontalo District Social Service. Keywords: Work Discipline; Employee Performance; Additional Employee Income
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) AND HEDONIC SHOPPING ON IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE AMONG STUDENT SHOPEE USERS (A CASE STUDY OF STUDENTS FROM THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS NEGERI GORONTALO, CLASS OF 2022) Aditya Febriansyah Abullah; Melan Angriani Asnawi; Ramlan Amir Isa
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2421

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO), hedonic shopping, and self-control on impulse buying among students who use Shopee, as well as to examine the role of self-control as a moderating variable. This research uses a quantitative approach with a survey method involving students of the Faculty of Economics and Business, Universitas Negeri Gorontalo, class of 2022, as respondents. Data collection was conducted using questionnaires distributed through forms and Google Forms. Data analysis was carried out using SPSS and SEM-PLS 4.1 to test the relationships among variables. The results show that Fear of Missing Out (FOMO) and hedonic shopping have a positive effect on impulse buying. This indicates that digital social pressure and pleasure-driven motivation are the main factors encouraging students to engage in impulsive purchases. In contrast, self-control does not affect impulse buying, suggesting that students’ ability to regulate themselves is not yet strong enough to reduce impulsive consumption behavior. This condition is influenced by the characteristics of students who do not yet have a stable income, so self-control has not developed optimally in financial management due to the absence of income.
Digital Marketing dan Kualitas Produk dalam Mendorong Keunggulan Bersaing UMKM Endi Rahman; Melan Angriani Asnawi; Asriana Asriana
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5086

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh digital marketing dan kualitas produk terhadap keunggulan bersaing pada UMKM di kecamatan marisa kabupaten pohuwato. Peneitian ini menggunakan metode kuantitatif dengan variabel independen digital marketing dan kualitas produk. Serta variabel dependen keunggulan bersaing. Data diperoleh melalui kuesioner yang dibagikan kepada 50 pelaku UMKM di kecamatan marisa yang di pilih menggunakan teknik convinance sampling. Data di analisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, serta regresi linier berganda melalui SPSS. Hasil penelitian menunjukkan bahwa secara parsial digital marketing berpengaruh signifikan terhadap keunggulan bersaing, dengan nilai t-hitung 5,992 > t-tabel 1,677 dan signifikansi 0,000 < 0,05. Secara parsial, kualitas produk berpengaruh positif terhadap keunggulan bersaing, nilai t-hitung 5,407 > t-tabel 1,677 dan signifikansi 0,000 < 0,05. Secara simultan, variabel digital marketing dan kualitas produk sama-sama berpengaruh positif dan signifikan terhadap keunggulan bersaing. Nilai f-hitung 49,022 > f-tabel 3,19 dan signifikansi 0,000 < 0,05. Nilai koefisien determinasi (R2) sebesar 0,676 atau 67,6%, Dengan demikian, dapat disimpulkan bahwa digital marketing dan kualitas produk memiliki pengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keunggulan bersaing UMKM di Kecamatan Marisa Kabupaten Pohuwato.
STRATEGI ADAPTIF PELAKU USAHA TERHADAP KEBIJAKAN GREEN ECONOMY DALAM MENDUKUNG PEMBANGUNAN BERKELANJUTAN (STUDI PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA GORONTALO) Nanizar Iman; Melan Angriani Asnawi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41214

Abstract

Penelitian ini menggunakan pendekatan studi literatur. Kajian literatur merupakan uraian atau deskripsi tentang literatur yang relevan dengan topik penelitian. Informan dalam penelitian ini adalah perusahaan yang terlibat secara langsung dalam penggunaan sistem informasi manajemen di organisasi. Adapun teknik analisis data yang telah dirinci agar memudahkan peneliti dalam menganalisis data tersebut melalui empat tahap, yaitu: 1) pengumpulan data, 2) identifikasi data, 3) deskripsi data, dan 4) kesimpulan data. Penelitian ini dilakukan melalui analisis terhadap literatur yang berkaitan dengan topik pembahasan. Hasil penelitian menunjukkan bahwa Sistem Informasi Manajemen (SIM) memiliki peran krusial di era globalisasi dan digitalisasi, membantu perusahaan tetap kompetitif dengan meningkatkan efisiensi operasional serta mendukung pengambilan keputusan yang tepat. Penelitian ini menggarisbawahi pentingnya perancangan dan implementasi SIM yang efektif, mulai dari analisis kebutuhan, desain basis data, hingga pengembangan antarmuka pengguna yang intuitif. Dalam analisis penerapan SIM pada perusahaan, ditemukan bahwa penggunaan SIM yang tepat dapat menghasilkan keuntungan signifikan, seperti penghematan biaya, peningkatan produktivitas, dan optimalisasi proses bisnis. SIM juga membantu dalam pengelolaan informasi yang lebih baik, memungkinkan akses data yang cepat dan akurat, yang pada gilirannya mendukung pengambilan keputusan strategis yang lebih informatif. Kesuksesan implementasi SIM sangat bergantung pada perencanaan yang matang, keterlibatan semua pemangku kepentingan, serta pelatihan yang memadai bagi para pengguna. Tantangan yang dihadapi dalam implementasi SIM mencakup resistensi terhadap perubahan, biaya implementasi yang tinggi, serta kebutuhan akan pemeliharaan berkelanjutan. Namun, dengan strategi yang tepat, tantangan-tantangan ini dapat diatasi dan perusahaan dapat memetik manfaat maksimal dari penggunaan SIM.
STRATEGI BISNIS UNTUK MENINGKATKAN KEUNGGULAN BERSAING PADA PERUSAHAAN RETAIL DI GORONTALO Luthfiyyah Muhadzdzab; Melan Angriani Asnawi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41198

Abstract

Penelitian kuantitatif. Analisis data dilakukan dengan mengorganisasikan data, menjabar ke dalamunit-unit,melakukan sintesa, menyusun ke dalam pola, memilih mana yangpenting dan yang akan dipelajari, dan membuat kesimpulan yang dapatdiceritakan kepada orang lain. Hasil peneitian menunjukan bahwa keunggulan bersaing bagi pelaku ritel di Gorontalo pada tahun 2026 tidak lagi bergantung pada skala bisnis semata, melainkan pada kemampuan mengintegrasikan nilai kearifan lokal dengan efisiensi operasional berbasis teknologi digital. Melalui pendekatan strategi omnichannel dan diferensiasi berbasis komunitas, pelaku usaha dapat membangun loyalitas pelanggan yang kuat sekaligus memitigasi risiko dari ekspansi ritel nasional dan keterbatasan logistik melalui kolaborasi kolektif yang berkelanjutan dengan langkah transformasi menuju model bisnis hibrida menjadi urgensi bagi peritel lokal untuk meningkatkan daya saing di tengah dinamika pasar yang menuntut kecepatan, transparansi, dan pengalaman belanja yang personal. Keberhasilan dalam jangka panjang akan sangat ditentukan oleh ketangkasan organisasi dalam memanfaatkan data sebagai dasar pengambilan keputusan serta kemampuannya dalam memosisikan diri sebagai kurator produk unggulan daerah yang relevan dengan kebutuhan konsumen modern
Co-Authors Aditya Febriansyah Abullah Afdal Zikru Matuhu Andi Juanna Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia arifin tahir Asriana Asriana Banjarnahor, Ari Beni Ferdiansyah Biki, Syamsul B. Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Cristian Polamolo Dewi Indrayani Hamin Djakaria, Ririn Djoko Lesmana Radji Dwi Salsa Tawaa Endi Rahman Fadel Muhammad, Fadel Fikriawan Fikriawan Fikriawan Fransiska Aliwu Fritania Bonde Fitriana Hapsawati Taan Heldy Vanni Alam Idris Yanto Niode Irawati Abdul Irwan Yantu Isa, Ramlan Amir Isra Putri Arieka M. Yasin Kiu Karmoy, Moh. Fadhel Lanto Miriatin Amali Lisda L. Asi Luthfiyyah Muhadzdzab Marvel Dryvander Wowor Modanggu, Ibrahim S. Moh. Rifky P. Kadullah Mohamad, Fajar Muslim Mohamad, Thirsa Nafila Septiani Nanizar Iman Nasvikran Lukman Rivai Nuku, Wirjan Pansu, Oku Raflin Hinelo Risnawaty Suleman Rizan Machmud Robiyati Podungge Safrudin Lakoro Sau, Muhamad Fajrin Selvi Selvi Sharina Putri Sintiya Uloli Siti Alfiah Manyoe Siti Muthia Purnawati Mohamad Siti Rahayu Sjahbuddin, Indah Rahmadanti Sri Miranda Kule Sri Safrilla H Z Rivai Srie Isnawaty Pakaya Talib, Imelda Nur Septiana Tesa Dewi Gumilang Tineke Wolok Umar, Nurain S. Valentina Monoarfa Villy Epifania Suruata Win, Thinzar Yulinda L. Ismail Yusrin S. Hasan Zainal Abidin Umar Zuriyatina F. Hunowu