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All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jambura Science of Management Jurnal Industri Kreatif dan Kewirausahaan Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Innovation Research and Knowledge Research Review: Jurnal Ilmiah Multidisiplin SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Adpebi Science Series Jurnal Penelitian dan Pengkajian Ilmiah Multidisciplinary Indonesian Center Journal International Journal of Economics and Business (IJEB) As-Syirkah: Islamic Economic & Financial Journal
Asnawi, Melan Angriani
Universitas Negeri Gorontalo
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THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) AND HEDONIC SHOPPING ON IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE AMONG STUDENT SHOPEE USERS (A CASE STUDY OF STUDENTS FROM THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS NEGERI GORONTALO, CLASS OF 2022) Abullah, Aditya Febriansyah; Asnawi, Melan Angriani; Isa, Ramlan Amir
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2421

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO), hedonic shopping, and self-control on impulse buying among students who use Shopee, as well as to examine the role of self-control as a moderating variable. This research uses a quantitative approach with a survey method involving students of the Faculty of Economics and Business, Universitas Negeri Gorontalo, class of 2022, as respondents. Data collection was conducted using questionnaires distributed through forms and Google Forms. Data analysis was carried out using SPSS and SEM-PLS 4.1 to test the relationships among variables. The results show that Fear of Missing Out (FOMO) and hedonic shopping have a positive effect on impulse buying. This indicates that digital social pressure and pleasure-driven motivation are the main factors encouraging students to engage in impulsive purchases. In contrast, self-control does not affect impulse buying, suggesting that students’ ability to regulate themselves is not yet strong enough to reduce impulsive consumption behavior. This condition is influenced by the characteristics of students who do not yet have a stable income, so self-control has not developed optimally in financial management due to the absence of income.
INOVASI PRODUK SWEET TAPO SEBAGAI CAMILAN TRADISIONAL MODERN BERBASIS BAHAN LOKAL DI GORONTALO Asnawi, Melan Angriani; Wowor, Marvel Dryvander; Putri, Sharina; Ferdiansyah, Beni; Septiani, Nafila; Mohamad, Siti Muthia Purnawati; Kule, Sri Miranda; Tawaa, Dwi Salsa; Rahayu, Siti
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38823

Abstract

Sweet Tapo merupakan inovasi produk camilan tradisional yang dikembangkan dari bahan lokal berupa kelapa parut dan gula merah yang dipadukan dengan konsep modern serta inovasi kemasan. Penelitian ini bertujuan untuk menganalisis inovasi produk, peluang pasar, dan strategi pengembangan usaha Sweet Tapo sebagai camilan tradisional modern. Metode penelitian yang digunakan yaitu deskriptif kualitatif melalui pendekatan studi literatur dan analisis bisnis. Hasil penelitian menunjukkan bahwa Sweet Tapo memiliki potensi kuat karena menggabungkan nilai budaya lokal, konsep makanan sehat, dan inovasi kemasan modern. Penggunaan daun woka sebagai pembungkus tradisional dan standing pouch paper sebagai kemasan modern menciptakan diferensiasi produk yang unik dan meningkatkan daya saing produk di pasar. Selain itu, strategi pemasaran digital melalui media sosial memberikan peluang perluasan pasar yang lebih luas. Analisis keuangan juga menunjukkan bahwa Sweet Tapo memiliki prospek usaha yang menjanjikan dengan potensi pendapatan yang menguntungkan. Oleh karena itu, Sweet Tapo dapat menjadi produk pangan lokal inovatif yang mendukung pengembangan ekonomi kreatif berbasis kearifan lokal.
Inovasi Pengembangan Ekonomi Desa melalui Digitalisasi Berbasis Potensi Lokal Masyarakat Desa Lompotoo Melan Angriani Asnawi; Citra Aditya Kusuma; Isra Putri Arieka M. Yasin Kiu
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 3 (2025): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i3.34588

Abstract

This community service program was implemented in Lompotoo Village to address low digital literacy, limited MSME branding, and the suboptimal utilization of local resources. The activities included digital marketing training, content creation workshops, and branding education based on the village’s local potential. A participatory approach was used through four stages: preparation, implementation, evaluation, and follow-up. The results show a significant increase in community digital understanding, demonstrated by a 38–39 point improvement in pre-test and post-test scores. Additionally, a local product innovation called “LOPBOBA” was successfully developed, and the village website began operating as a promotional platform for MSMEs. This program has strengthened community digital skills, enhanced village identity, and supported sustainable local economic growth.
Peran Fast Fashion, Brand Image, dan Social Influence terhadap Keputusan Pembelian This Is April Gorontalo Siti Alfiah Manyoe; Melan Angriani Asnawi
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.436

Abstract

This study aims to analyze the influence of fast fashion, brand image, and social influence on purchasing decisions for This Is April products at Citimall Gorontalo. This study employs a quantitative approach with a sample size of 97 respondents selected using probability sampling techniques. Data collection was conducted via an online questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that fast fashion and brand image have a positive and significant influence on purchasing decisions. Meanwhile, social influence does not have a significant partial effect. However, when considered simultaneously, all three variables have a significant influence on purchasing decisions. These findings suggest that trend alignment and positive brand perceptions are dominant factors. Additionally, the fashion industry adopting fast fashion trends appears to need to consider the quality of the products being sold, as this study found that sustainability indicators have a fairly strong influence on the consumer decision-making process.
Co-Authors Abullah, Aditya Febriansyah Andi Juanna Andi Yusniar Mendo Anggraini, Sherina Annisa Aprilia arifin tahir Asriana Asriana, Asriana Banjarnahor, Ari Biki, Syamsul B. Citra Aditya Kusuma Cristian Polamolo Dewi Indrayani Hamin Djakaria, Ririn Djoko Lesmana Radji Endi Rahman Fadel Muhammad, Fadel Ferdiansyah, Beni Fikriawan Fikriawan Fikriawan Idris Yanto Niode Irawati Abdul Irwan Yantu Isa, Ramlan Amir Isra Putri Arieka M. Yasin Kiu Karmoy, Moh. Fadhel Kule, Sri Miranda Lanto Miriatin Amali Lisda L. Asi Modanggu, Ibrahim S. Moh. Rifky P. Kadullah Mohamad, Fajar Muslim Mohamad, Siti Muthia Purnawati Mohamad, Thirsa Nasvikran Lukman Rivai Nuku, Wirjan Pansu, Oku Putri, Sharina Raflin Hinelo Risnawaty Suleman Rizan Machmud Robiyati Podungge Sau, Muhamad Fajrin Selvi Selvi Septiani, Nafila Sintiya Uloli Siti Alfiah Manyoe Siti Rahayu Sjahbuddin, Indah Rahmadanti Solly Aryza Srie Isnawaty Pakaya Talib, Imelda Nur Septiana Tawaa, Dwi Salsa Tesa Dewi Gumilang Tineke Wolok Umar, Nurain S. Valentina Monoarfa Villy Epifania Suruata Win, Thinzar Wowor, Marvel Dryvander Yulinda L. Ismail Yusrin S. Hasan Zainal Abidin Umar