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All Journal Jurnal Inovasi Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management Jambura Science of Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Ekonomi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Applied Business and Administration Journal (ABAJ) Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal eJEBA
Robiyati Podungge
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
Promo Code Strategy in E-Commerce: A Literature Review on its Impact on Customer Churn Rate and Managerial Implications Adam, Moh. Nasrul Arief Setiawan; Podungge, Robiyati
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3933

Abstract

Promo codes are a prevalent digital marketing tactic employed in the e-commerce sector to enhance consumer acquisition and retention. Nevertheless, many research have cast skepticism on the enduring efficacy of promotional coupons, especially regarding their impact on diminishing customer turnover rates. This article offers a systematic literature review (SLR) derived from 123 scholarly papers spanning 2015 to 2024. The findings indicate that whereas promotional codes can enhance immediate customer acquisition, they negatively impact consumer loyalty when implemented without segmentation and loyalty measures. This analysis underscores the significance of a data-driven methodology and the integration of promotional codes with CRM systems to mitigate elevated attrition rates. This study employs various machine learning techniques, including Naive Bayes, Decision Trees, and k-NN. Consequently, k-NN with k=1 and Naïve Bayes produced the study's most favorable outcomes.
Fear of Missing Out (FoMO) and Student Consumer Behavior: Financial Inclusion or Digital Debt Trap? Hamin, Dewi Indrayani; Podungge, Robiyati
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3945

Abstract

This study investigates the effects of psychological and cognitive factors such as Fear of Missing Out (FoMO), financial literacy, self-control, and digital financial risk awareness on the consumer behavior of Indonesian university students. A quantitative method was used, applying Structural Equation Modeling with Partial Least Squares (SEM PLS), based on data collected from 450 students at Universitas Negeri Gorontalo who use digital financial services. The results show that FoMO does not significantly influence consumer behavior (p = 0.985), while self-control and financial literacy are stronger predictors of spending patterns. Additionally, the use of digital financial services is negatively associated with impulsive buying (p = 0.002, ? = -0.1323), indicating that these platforms may support better financial management. Rather than falling into a digital debt trap, students appear to experience financial inclusion when supported by adequate financial knowledge and strong self-regulation. The findings suggest that improving financial literacy alone is insufficient. Educational initiatives should also incorporate behavioral strategies such as emotional regulation and awareness of digital financial risks to encourage responsible financial behavior among digitally active youth.
Co-Authors Abd. Rahman Pakaya Abd. Rahman Pakaya Abdullah, Silfani Adam, Moh. Nasrul Arief Setiawan Adiko, Rahmatia Agus Hakri Bokingo Andi Juanna Andi Yusniar Mendo Asnawi, Melan Angriani Bantali, Nurain Biahimo, Sitti Zulaeha Biki, Syamsul B Biki, Syamsul B. Borman, Aaliyah Putrdewanti Cono, Nadillah Eka Putri Daud, Yolanda Maramis Daud, Yulia Indrianiani Dewantoro, Ahmad Dewi Indrayani Hamin Doda, Khairunnisa Duda, Regita Dungga, Meriyana Fransisca Eka, I Nengah Agus Eksan, Zoel Manan Estefanus, Mohamad Rifaldy Faiz Djibran Finki Akuba Gansi, Nandito Hais Dama Hasan, Irfan Y. Heldy Vanni Alam Hilala, Exzalin Husain Ambo Husin, Meylan Sukmawati I Nengah Agus Eka Sanjaya Indriyani Indriyani Indriyani S. Lapado Irwan Yantu Ishak, Rifka Ismail, Dafith Ismail, Ilmah Riyani Iyit Haris Moha Izul Muqsid Bone Khayrunnisah, Shanda Kidamu, Opan Kilo, Sri Yuliana Lahamade, Syafrin Z. Lahay, Aliza Septiani Liho, Rasmi Lisda L. Asi Lisda L. Asi Mahmud Mohulaingo Mamonto, Prawinta Moh. Syahrul Mohamad Agus Salim Monoarfa Mohamad Rifan Tangahu Mohamad, Magfirah Mohamad, Raynaldo Moobonggu, Marsella Putria Muchtar Ahmad Muhammad Rizal M Basalamah Napu, Fajar Sidic Nuhiya, Susliyanti Nurain Bagu Nuryan Danial Oktaviani Usman Pakaya, Mutia Dhafiyah J. Pasambuna, Qalfiansah Ponamon, Siti Khoyrunnisa Raflin Hinelo Rasyid, Mohamad Fathahudin Refliani Kakilo Reonaldi Syahputra Rezkiawan Tantawi Rezkiawan Tantawi Ridwan Nur Bahri Miolo Rio Dude Rizan Machmud Said, Rafli Saskia Ramadanti Tubagus Sirlin S Taalipu Sis Hernanda Hasan Sjahbuddin, Indah Rahmadanti Soleh, Nurdin Sri Agustina Alamtaha Suleman, Moh Yusuf Talani, Novita M. Tantawi , Rezkiawan Tolinggi, Tiwi Saputri Valentina Monoarfa Wagiu, Sri Sasmita Wahidji, Sintian Yakup Parto Yulinda L. Ismail Zoel Manan Eksan