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Journal : Jurnal Pengabdian Masyarakat Dharma Andalas

PKM Second Shop Di Kota Payakumbuh Provinsi Sumatera Barat Rosa, Yenni Del; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Hastini, Lasti Yossi; Putri, Siska Lusia; Saputra, Albi; A, Saadi Maimun
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1863

Abstract

The second-hand import shoes business is currently growing quite rapidly so that people do not need to buy it at a high price. Genesis second shop sells various brands offline and online. The turnover of Genesis second shop per month is around IDR 10 million - IDR 12 million per month, the shop rent is IDR 11 million per year and is assisted by 1 employee. The priority problem of the Genesis second shop business is about market share and marketing strategy. The method of implementing counseling activities using lectures, discussions and practices. The purpose of the activity is for partners to know about market share and marketing strategies. The market share of Genesis second shop is all levels of lower and upper economic society of various ages. The Genesis second shop marketing strategy is carried out by paying attention to the 4P elements and improving existing marketing strategies and alternative marketing channels.
Sosialisasi Pengenalan Dunia Kampus Menyongsong Impian Siswa Di SMAN 8, SMAS Pertiwi 1, SMAS Pertiwi 2 Dan SMAS Pembangunan Labor UNP Kota Padang Provinsi Sumatera Barat Rosa, Yenni Del; Putri, Siska Lusia; Yan Fitri, Mellyna Eka; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Mawadah, Aulia; Kamila, Zahra
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.2013

Abstract

There are several percent of grade XII high school students in Padang city who do not understand the importance of studying at university and the constraints of tuition fees for those who are less fortunate. This has an impact on the relatively low mindset for the intelligence of the nation in the future. The purpose of community service activities is to increase the number of grade XII high school graduates in Padang city with scholarships accepted at State Universities every year. The method of implementing activities according to priority problems with the solutions offered in the form of lectures, discussions and counseling methods. The solution offered to grade XII high school students in Padang city provides counseling on the importance of studying at university and scholarships for those who are less financially able. This solution is expected to have an impact on the number of high school graduates in Padang city accepted at State Universities every year increasing by around more than 80%. Continuing education to university is very important because it can increase knowledge and skills, open up career opportunities and develop personality. To continue their education, prospective students can obtain various types of scholarships provided by the government and the private sector.
Pengembangan Usaha Kedai Andi Di Indarung Kota Padang Provinsi Sumatera Barat Abdilla, Mohammad; Rosa, Yenni Del; Yendra, Nofri; Riski, Tri Rachmat; Rahmasari, Nisya Cesaryani
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.2021

Abstract

Andi shop business is located in Indarung, Padang city, West Sumatra province. So far, the business has not had any touch of Information Technology and Appropriate Technology. The food sold is priced at an average of IDR 8,000 per portion and various types of drinks are priced at IDR 5,000 per glass. In running its business, Andi shop is assisted by her wife and 3 children so that there is no payment of wages/salaries for workers. The turnover of Andi shop business is around IDR 600,000 per day. Marketing of Andi shop business is only around Indarung market and regular customers who routinely shop every day. Because there is always a continuous demand for food and drinks every day, the marketing prospects of Andi shop business are quite good to be developed in the future. The priority problem of Andi shop business is currently related to marketing problems with the solution of providing promotional counseling via digital marketing to expand market segmentation to consumers. The method of implementing activities is in accordance with the solutions offered in the form of discussion methods, counseling and practice. The purpose of community service activities is so that partners can develop well and continue in the future in the long term. Partner income is also expected to increase by around 10% per year so that it can increase the income of Andi shop business owners in particular and the economy of Padang city and West Sumatra province in general.