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All Journal Journal The Winners JSEH (Jurnal Sosial Ekonomi dan Humaniora) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Gema Ngabdi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani Journal of Sharia Economy and Islamic Tourism
Baiq Handayani Rinuastuti
Fakultas Ekonomi & Bisnis, Universitas Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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STUDI KELAYAKAN HUTAN LINDUNG MONGGAL SEBAGAI TAMAN WISATA ALAM (TWA) GUNA MENINGKATKAN DAYA TARIK WISATAWAN Abdurrahman Abdurrahman; Himawan Sutanto; Zamroni Alpian Muhtarom; Muhammad Mujahid Dakwah; Baiq Handayani Rinuastuti
Distribusi - Journal of Management and Business Vol. 11 No. 2 (2023): Distribusi, September 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i2.407

Abstract

Tujuan penelitian ini adalah untuk menganalisis studi kelayakan hutan lindung monggal sebagai Taman Wisata Alam (TWA) guna meningkatkan daya tarik wisatawan yang diharapkan menjadi salah satu cara dalam mendukung pertumbuhan Pendapatan Asli Daerah dan kesejahteraan masyarakat setempat serta penggerak ekonomi lokal. Dari tujuan umum tersebut bisa diuraiakan lebih lanjut tentang tujuan khusus yaitu (1) untuk menganalisis kelayakan aspek non-finansial usaha TWA Monggal meliputi aspek pasar, manajemen, sosial, ekonomi, dan budaya, serta lingkungan. (2) untuk menganalisis kelayakan aspek finansial usaha TWA Monggal. Penelitian ini menggunakan metode kuantitatif dengan Teknik survey dengan pengumpulan data dilakukan melalui beberapa tahapan, yaitu: Studi kepustakaan, Observasi, dan Focus Group Discussion dengan berbagai pemangku kepentingan. Hasil penelitian ini mengungkapkan bahwa pengembangan TWA Monggal di Desa Genggelang, Kecamatan Gangga, Kabupaten Lombok Utara layak untuk dikembangkan karena pertimbangan (1) Kelayakan dari aspek non-finansial (2) Kelayakan dari aspek finansial dilakukan dengan perhitungan nilai NPV selama 10 tahun sebesar Rp 1.214.388.386,85 dengan Tingkat pengembalian terhadap investasi (IRR) sebesar 32%. Kemudian nilai Net B/C sebesar Rp 4.043. dan Payback Period selama 2 tahun 3 bulan.
Pengaruh Brand Experience Terhadap Brand Trust Dalam Pembentukan Brand Loyalty Produk Scarlett Whitening Ni Nyoman Juni Artiniwati; Baiq Handayani Rinuastuti; Emilia Septiani
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8351

Abstract

This study aims to examine the variables of brand experience and brand trust on brand loyalty of Scarlett Whitening products, the type of research used is associative. The population in this study were all people who live in the city of Mataram, the number of samples in this study was 100 respondents. The sampling technique used non-probability sampling with purposive sampling method. The analysis used is path analysis (path analysis). The data analysis technique used the SPSS version 24 program. The results of this study indicate that the brand experience variable has a positive and significant effect on brand loyalty, brand experience has a positive and significant effect on brand trust with a significant value while brand trust has a positive and significant effect on brand loyalty with a significant value. . And the influence of brand experience on brand loyalty through brand trust which has a positive and significant effect.ABSTRAK: Penelitian ini bertujuan untuk menguji variabel brand experience dan brand trust terhadap brand loyalty produk Scarlett Whitening, jenis penelitian yang digunakan adalah asosiatif. Populasi dalam penelitian ini adalah semua masyarakat yang berdomisili di Kota Mataram, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Analisis yang digunakan adalah analisis jalur (analisis path). Teknik analisis data menggunakan program SPSS versi 24. Hasil penelitian ini menunjukan bahwa variabel brand experience berpengaruh positif dan signifikan terhadap brand loyalty, brand experience berpengaruh positif dan signifikan terhadap brand trust dengan nilai signifikan sedangkan brand trust berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikan. Dan adanya pengaruh antara brand experience terhadap brand loyalty melalui brand trust yang dimana berpengaruh secara positif dan signifikan 
The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men Nuzul Hidayat; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14346

Abstract

This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, eventhough it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findings highlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more on building consumer trust in their products, particularly local products, to increase consumer online purchase intentions.
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Zefanya Andryan Girsang; Mohammad Najib Roodhi; Baiq Handayani Rinuastuti; Siti Nurmayanti; Siti Aisyah Hidayati; Juan Kurnia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 1 (2025): APRIL: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.
Pemanfaatan Teknologi Virtual Reality untuk Optimalisasi Pemasaran Produk Tenun Tradisional di Desa Sade Baiq Handayani Rinuastuti; Bq. Saripta Wijimulawiani; Abdurrahman Abdurrahman; Arinda Cahya Farizna; Ni Made Jiantisusari; Ade Yoga Pratama
Jurnal Gema Ngabdi Vol. 8 No. 1 (2026): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v8i1.681

Abstract

Sade, located in Central Lombok, Indonesia, is known for its rich cultural heritage, particularly in traditional weaving. However, the community faces significant challenges in marketing their woven products due to limited digital literacy and access to global markets. Most of the marketing is done through traditional methods, primarily targeting local tourists, which restricts the potential for broader market reach. The introduction of Virtual Reality (VR) technology offers an innovative solution to overcome these barriers. By providing immersive and interactive marketing experiences, VR enables consumers from around the world to engage with the woven products virtually, even without visiting the village. The project aims to empower the local community by training them in VR technology to help them promote their products globally. The methods include educating the community on VR applications, developing engaging content showcasing the weaving process and cultural stories, and integrating digital marketing strategies to expand their reach. Preliminary results indicate that VR has successfully increased the visibility of the products, improved digital skills within the community, and attracted more global interest in their woven crafts. This initiative not only helps in marketing the products but also preserves the cultural heritage of Desa Sade while enhancing the economic resilience of the local community
Co-Authors Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Yoga Pratama Ahmad Wirahadi Akhmad Saufi Arinda Cahya Farizna Atriani Atriani Baiq Fahmi Ilmiati Bela Azkiana Bq. Saripta Wijimulawiani Dhony Hermanto Dwi Putra Buana Sakti Eka Agustiani Fahrurazi Fahrurazi Feriyadin Handa Muliasari Herman, Lalu Edy Himawan Sutanto Imanuella Romaputri Andilolo Juan Kurnia Lalu Adi Permadi Lalu M. Furkan Masyhur Kusudyadmoko Mohammad Najib Roodhi Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Made Jiantisusari Ni Nyoman Juni Artiniwati Nurmayanti, Siti Nuzul Hidayat Nyoman Selsa Mustika Putri Qurnia Aini Saddam Husein Septiani, Emilia Siti Aisyah Hidayati Sri Darwini Sulhaini Sulhaini Ulul Khairi Zuryati Ulul Khairi Zuryati Zamroni Alpian Muhtarom Zefanya Andryan Girsang