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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Inspirasi Pendidikan MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Peternakan (Jurnal of Animal Science) Jurnal ABM Mengabdi ABDIMASNU: Jurnal Pengabdian kepada Masyarakat
Rusno Rusno
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Veterinary Other

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INCREASING THE ECONOMIC VALUE OF TEMPE BUNGKIL INNOVATION PRODUCTS THROUGH DIVERSIFICATION AND DIGITAL MARKETING TRAINING IN PAKISAJI MALANG Meviana, Ika; Rusno, Rusno; Alim Ba'diya Kusufa, Roni; Trio Agus Muslim, Lanyala; Hanella Putri, Evina; Agustina, Rini
ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Vol 5 No 3 (2025): ABDIMASNU
Publisher : Institut Ilmu Kesehatan Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47710/3dj5nr90

Abstract

Background: Tempe bungkil is a processed by-product of soybean oil production that has high nutritional and economic potential, but has not been optimally utilized by MSMEs in Legok Sukoraharjo Village, Pakisaji District, Malang Regency. Problems faced by partners include: (1) production that is still traditional and highly dependent on weather conditions, (2) lack of product diversification, (3) simple packaging, and (4) marketing that is still limited to conventional methods. Method: The community service method used is participatory training involving MSMEs and the community. The activity stages include: (1) socialisation of the potential and benefits of tempe bungkil, (2) product innovation training (nuggets, crackers, frozen food), (3) modern packaging training with standing pouches, (4) digital marketing training, and (5) evaluation. Results: The results of the activity show a significant increase in partner capacity. Analysis of sales data 2 months post-training shows an increase in income of 45.8% from an average of IDR 1,200,000/week to IDR 1,750,000/week. The impacts felt are increased income, expanded market reach through online sales (15% of total sales), and the creation of new, more sustainable business opportunities and reduced dependence on the weather.
Co-Authors Al Arsy, Auliana Farabanie Alim Ba'diya Kusufa, Roni Andini, Rozy Dwi Andriani Rosita Arien Anjar Puspitosari Suharso Aziz Mustofa Dwi Fauzia Putra, Dwi Fauzia Endi Sarwoko Fakih, Abdul Fauziah, Zulia Indah Firdaus, Riril Mardiana Hanella Putri, Evina Hujjatun Nahdiyah, Wike Irma Irma Tyasari Iva Nurdiana Nurfarida KUSUFA, RONI ALIM BA’DIYA Loren Trisnawinata Mardiana, Riril Mersi, Vilomena Meviana, Ika Ningrum, Putri Setyo Ningtyas, Ike Rizky Nor, D. Ahmad Affaniy Nurul Isnaini Rini Agustina Seroja Bakti Ning Rahayu Susanto, Gaguk Syam Rahadi Trio Agus Muslim, Lanyala Uke Prajogo Vinus Maulina Walipah Walipah Walipah, Walipah Yiyin Dwi Arista Yudiono, Udik Yultiana Marsela