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Journal : AGRICOLA

Analisis saluran dan margin pemasaran cabai rawit (Capsicum frustescens L.) lokal Wamena di Kabupaten Jayawijaya Rumbiak, Rein Edward Yohanes; Tuhuteru, Sumiyati
AGRICOLA Vol 14 No 2 (2024): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v14i2.6288

Abstract

It is recognized that there is potential for local cayenne pepper growing in the Central Highlands of Papua, namely in the Hubikiak District. Local cayenne peppers are distinguished by their taste and rather big form. As one of the hubs for generating regional cayenne pepper, Hubikiak District offers its own-harvested, locally grown cayenne pepper to merchants at a price that does not match the capital invested. The purpose of this study is to ascertain the quantity of the cayenne pepper marketing margin in Hubikiak District, Jayawijaya Regency, as well as to examine the structure of efficient marketing channels that contribute to the welfare of local Wamena cayenne pepper farmers. Because a feature of contemporary agriculture is that farming is done with an eye on making money. Hubikiak District was the site of this study, which ran from June to August of 2024. Marketing channel analysis and marketing margin analysis were the methods of data analysis that were employed. The results of the study show that the marketing channels for cayenne pepper in Hubikiak District, Jayawijaya Regency are divided into two, namely the first marketing channel (direct marketing channel) and the second marketing channel (indirect marketing channel) and the most effective in marketing local Wamena cayenne pepper is the first type of channel (direct marketing channel). Additionally, each marketing channel has an own margin value. There is a marketing margin in marketing channel I, which is the direct sale of agricultural products from farmers to customers, valued at IDR 20,000. In marketing channel II, the margin value is Rp. 30.000.
Co-Authors Agonius Wenda Alber Tulak Alfius Heselo Alince Wanimbo Alua, Samuel Andi Aladin Anjeli Gombo Anti Uni Mahanani Arif Wibowo Ben Elopere Benius Wenda Berliana, Meri Bhaskara Anggarda Gathot SUBRATA Bodi Wenda Dabi, Lukas Dewi, Fransisca Christiana Diton Karoba Diton Karoba Doga , Konius Doga, Konius Dominikus Wetapo Elisabet Marian Emius Mirin Endang Sulistyaningsih Endison Wenda Endison Wenda Endius Tabuni Endius Tabuni Endius Tabuni Erius Matuan Fia Walela Frengki Wilil Frengki Wilil Geztha Nathan Kogoya Himan , Rusina Himan, Rusina Ilince Tabuni Ilince Tabuni Inrianti Inrianti, Inrianti Irwan Suluk PADANG Itamius Kogoya Itamius Kogoya Janet M. Mabel Kaiben Wenda Kogoya, Geztha Nathan Konius Doga Konius Doga Koris Kogoya Lengka , Mariana Lengka, Mariana Lince Douw Lince Douw logo, Adekma Mabel, Janet M. Marian, Elisabet Mariana Lengka Mariana Lengka Mariana Lengka Marsel Matuan Maulidiyah Maulidiyah Maulidiyah Maulidiyah Maulidiyah Meity L Hehanussa Meri Berliana Meri Berliana Meri Berliana Meti Wenda Mosip, Erinus Muhammad Nurdin Muhammad Nurdin Muhammad Rif'an Narodi Wenda Noria Kudligagal Nurindah Sulistiowati, Wahyuni Oni Wandikbo Oni Wandikbo Opapur Tabo Opapur Tabo Orgenes Kaiwai Orgenes Kaiwai Patras Pumoko Patras Pumoko Patras Pumoko Patras Pumuko Paul Wanimbo Pian, Hendrik Yulius Pita Lokbere Pumoko, Patras Rein E. Y. Rumbiak Rio Ginting Rohimah Handayani Sri LESTARI Ronald Ronald Tugiarek Huby Rosalina Mabel Rosalina Mabel Rudianto Tumanggor Rumbiak, Benediktus Efer Alfaris Rumbiak, Naftali Frans Rumbiak, Rein Edward Yohanes Rusina Himan Rusina Himan Rusina Himan Rut Agapa Rut Agapa Sedavit, Lulus Dwi Setiyawati YANI Simon Perez Simos H.T Raharjo Srimanti, Yulianti Sutiknyawati Kusuma Dewi, Yohana Tabo, Opapur Tabuni , Endius Tabuni, Endius Tinus Kossay Totok Agung Dwi Haryanto Wenda, Endison Wetepina Heluka Yas Kogoya Yohana Sutiknyawati Kusuma Dewi Yopi Karoba Yosafat Oagay Yulius Pian, Hendrik Yuna Yikwa