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All Journal SELODANG MAYANG Jurnal Agribisnis Jurnal Karya Abdi Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Sungkai IJAE Jurnal Perangkat Lunak
Sawitri, Nina
Program Studi Agribisnis Universitas Islam Indragiri
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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ANALISIS PEMASARAN MADU LEBAH HUTAN SUNGAI RAWA KECAMATAN BATANG TUAKA KABUPATEN INDRAGIRI HILIR Yeni Afiza; Sahruddin; Nina Sawitri
SUNGKAI Vol. 14 No. 2 (2026): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v14i2.4812

Abstract

This study aimed to analyze the marketing channels, marketing margins, marketing efficiency, and Farmer's Share of wild forest honey in Sungai Rawa Village, Batang Tuaka District, Indragiri Hilir Regency. The study employed a survey method with a case study approach involving six wild honey harvesters selected through a census method. Primary data were collected through observations, interviews, and questionnaires, while secondary data were obtained from relevant institutions. The data were analyzed using descriptive quantitative methods, including marketing channel analysis, marketing margin analysis, marketing efficiency (ME), and Farmer's Share analysis. The results identified two marketing channels: Channel I (harvester–retailer–consumer) and Channel II (harvester–collector–retailer–consumer). Channel I had a marketing margin of IDR 6,667/kg, marketing efficiency of 22.18%, and a Farmer's Share of 94.67%, whereas Channel II had a marketing margin of IDR 45,000/kg, marketing efficiency of 23.40%, and a Farmer's Share of 64.00%. These findings indicate that Channel I is the more efficient marketing channel because it has a lower marketing margin and provides a greater share of the consumer price to honey harvesters than Channel II.
Co-Authors Adi Karno Alwahidah, Annisa Asmawati Asmawati Danu Kusuma Wardoyo Danu Kusuma Wardoyo Darmawan, Hardimansyah Djaimi Bakce Gunawan Gunawan Gunawan Gunawan Gunawan Syahrantau Halim Perdana Kusuma Hardimansyah Darmawan Hemeria Joko Ruswinto Kurniawan Marzuki Marzuki Masyitah Darmasari Muh. Rasyid Ridha Nur’aini Nur’aini Partini Partini Partini Partini Partini Partini Partini, Partini Puji Haryadi, Puji PUJI LESTARI Rafidah RAfidah Ramli Sahruddin Siti Zubaidah Sunento Sunento Sunento, Sunento Susy Edwina Usman Usman, Usman Yarice Pumikri Yeni Afiza Yuslizar Yuslizar Yuslizar Yuslizar Yuzlizar Yuzlizar Zulmansyah , Zulmansyah