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Analisis Brand Equity Perguruan Tinggi Swasta di Bandar Lampung Aswin Aswin; Cahyani Pratisti; Muhammad Saputra
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 13 No 2 (2021): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v13i2.237

Abstract

Business competition among education services in Bandar Lampung is rapidly raising, including private universities. Brand equity is proven to increase the universities profitability in the long term. This qualitative research aims to provide a comparison of the brand equity among private universities in Bandar Lampung. Through descriptive analysis and cochran q-test from 560 combined informants from high school and collegues found that in high school IIB Darmajaya was Top of mind IIB Darmajaya, Recall brand was Technocrats University, and Brand recognition that they knew IIB Darmajaya from friends and family. Whereas the collegues obtained Top of mind was IIB Darmajaya, Brand recall IIB Darmajaya was identical to Computer Science and Economics, Brand recognition recognizes IIB Darmajaya from logos, slogans and taglines, Brand association that IIB Darmajaya had a good image, good quality private campus, an innovative campus, had a variety of student activities, and Brand loyalty in good categories also. Promotional activities both directly and digitally to high school students absolutely needed to improve IIB Darmajaya's brand recall. Abstrak Persaingan bisnis antar jasa pendidikan di Bandar Lampung semakin pesat, tak terkecuali perguruan tinggi swasta. Ekuitas merek dalam jangka panjang terbukti dapat meningkatkan profitabilitas perguruan tinggi. Penelitian kualitatif ini bertujuan untuk memberikan perbandingan ekuitas merek perguruan tinggi swasta di Bandar Lampung. Melalui analisis deskriptif dan uji cochran q-test dari informan siswa/i SMA/sederajat sebanyak 250 orang dan mahasiswa/i 410 mahasiswa, didapat bahwa pada siswa/i SMA/sederajat Top of mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall Universitas Teknokrat, dan Brand recognition mengetahui merek Darmajaya dari teman dan keluarga. Sedangkan pada mahasiswa/i didapat Top of Mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall IIB Darmajaya identik dengan ilmu komputer dan ilmu ekonomi, Brand recognition mengenali IIB Darmajaya dari logo, serta slogan dan tagline, dan Brand association IIB Darmajaya memiliki citra yang baik, kampus swasta yang bermutu, kampus yang inovatif, memiliki ragam kegiatan mahasiswa, serta Brand loyalty dalam kategori baik. Kegiatan promosi baik secara langsung maupun digital kepada siswa/i SMA diperlukan untuk meningkatkan brand recall IIB Darmajaya.
Role of Social media marketing to enhance the supply chain and business management Kundharu Saddhono; Gumgum Gumelar; Aswin Aswin; Nasrul Nasrul; Firmansyah Y. Alfian; Syamsiah Badruddin; Niken Paramitasari; Ramlan Siregar; Paisal Halim
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.809 KB)

Abstract

Abstract— Combining the social interaction and technology social media provide a low cost tool. Many companies are leveraging more robust social platforms to better plan and control their supply chain. The purpose of this article is to provide researches of the supply chain management a reference with the main concepts of social media: Twitter, Flickr, Instagram, YouTube, Facebook, Viber, and Google +, Pinterest etc. Drawing on social capital theory, this study uses a sentiment analysis approach to investigate the impact  of  social  media  usage by supply  chain  partners  on  supply  chain  performance. With the help of social media it is very easy to interact with customer and other people and it can make the community of the customers. It is possible assemble a network of clients where it can draw in them with quality substance and these stages additionally enable to present the product. With the help of the social media it provides an approach to contacts with companions, Potential customers and clients. It customizes the "brand" and makes it possible to spread the content in colloquial ways, however supply chain managers to adjust their supply chain strategies to have a sustainable competitive advantage
Project Supply Chain Management in Product Development: Study of Literature and its Development S. Salmiah; Ana Rusmardiana; Andi Desfiandi; Aswin Aswin; Febrianty Febrianty; Andi Reni; Abdul Nesser Hasibuan; Iswandi Idris; Muhammad Rafiq
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract— The focus on logistics and supply chain management in most industries is as means for improving the competitiveness of the industry or companies. It is require developing a project supply chain management that reduces its cost, process and product development time, to stand in the market also not lose the benefits in the global market. To achieve a process and product that have low cost and improved quality there is requirement of combining project management techniques with current engineering resources. A good product team always works on the improvement of product quality, efficiency and cost effectiveness. They know that there are always new and innovative ideas are implemented. It is require setting the priorities of these ideas. This paper studies the different approaches of project supply chain management to developing a good product. There are many challenges faced by the developer to grow and expanding the products.
Korelasi Desentralisasi Fiskal Dengan Kinerja Pelayanan Pemerintah Daerah Di Tiga Propinsi (Kaltim, Kalteng dan Kalsel) Aswin Aswin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 7 No 1 (2007)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.896 KB) | DOI: 10.53640/jemi.v7i1.138

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Tinjauan Implementasi Desentralisasi Fiskal Di Tiga Propinsi (Kalimantan Timur, Kalimantan Selatan Dan Kalimantan Tengah Aswin Aswin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 1 No 6 (2006)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.296 KB) | DOI: 10.53640/jemi.v1i6.145

Abstract

PERANCANGAN DAN ANALISIS TEGANGAN PRESSURE VESSEL HORIZONTAL SEPARATOR DENGAN METODE ELEMEN HINGGA Aswin Aswin; Fajar Anggara
Scientific Journal of Mechanical Engineering Kinematika Vol 7 No 2 (2022): SJME Kinematika Desember 2022
Publisher : Mechanical Engineering Department, Faculty of Engineering, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sjmekinematika.v7i2.219

Abstract

Pressure vessel separator merupakan salah satu bejana tekan yang berfungsi untuk memisahkan fluida berupa air, minyak, dan gas yang memiliki densitas berbeda. Perancangan bejana tekan pada penelitian ini bertujuan untuk menghitung kekuatan dan tegangan pada material. Data perancangan menggunakan data sekunder berupa datasheet dan process flow diagram yang menunjukkan spesifikasi dan orientasi dari pressure vessel separator. Tekanan operasi sebesar 5 psi, tekanan desain sebesar 200 psi, temperatur operasi sebesar 90 F dan temperatur desain sebesar 212 F. Material dari saddle, shell, dan head yang digunakan yaitu SA 516 Gr.70, nozzle neck menggunakan A106 Gr. B, dan material nozzle flange menggunakan SA 105. Perancangan dan analisis dilakukan menggunakan perhitungan manual yang mengacu pada standar ASME section VIII yang merupakan standar untuk perhitungan bejana tekan dan analisis tegangan menggunakan software solidworks yang merupakan software untuk pemodelan gambar tiga dimensi dan analisis elemen hingga. Hasil perancangan dan analisis menggunakan perhitungan manual menggunakan standar ASME section VIII, maka diperoleh maximum allowable working pressure 290.934 psi. Analisis tegangan circumferential menggunakan software solidworks diperoleh 21680.2 psi dan tegangan longitudinal diperoleh 25430.7 psi, Sehingga hasil analisis dinyatakan aman karena tidak melewati nilai tekanan desain dan tegangan ijin yaitu 38000 psi.
Pelaksanaan Bimbingan Konseling Kelompok dengan Teknik Solution Focused Brief Counseling (SFBC) pada Siswa di Pesantren Darul Falah Enrekang Handayani Sura; Muhammad Junaedi Mahyuddin; Nur Aina; Yanti Yanti; Jasmita Jasmita; Kadaria Kadaria; Aswin Aswin; Elihami Elihami
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 4 No 2 (2022): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan berupa edukasi kepada siswa melalui Pelaksanaan Bimbingan Konseling Kelompok Dengan Teknik Solution Focused Brief Counseling (SFBC) Pada Siswa di Pesantren Darul fala Enrekang. Khalayak sasaran dalam kegiatan abdi masyarakat ini adalah siswa yang mengalami problematika perilakuan menyimpang seperti bullying yang masih dilakukan oleh sesama santri didalam kelas maupun dalam berkehidupan di asrama. Ketersediaan tenaga ahli dari rekan-rekan dosen Universitas Muhammadiyah Enrekang, dan juga guru-guru yang ada di Pondok Pesantren darul fala Enrekang, sehingga terlaksana kegiatan tersebut dengan baik. Manfaat yang didapatkan dari pengabdian masyarakat ini adalah adanya perubahan perilaku membully yang terjadi pada peserta didik di Darul Falah setelah diberikan tindakan menggunakan konseling kelompok dengan menggunakan pendekatan SFBC kemudian dapat mengedukasi siswa dan juga dapat mengurang perilaku membully dari sebelum diberi perlakuan masih sering terjadi perilaku tersebut dan setelah diberi perilaku perilaku tersebut sudah mulai berkurang.
Gaya Kepemimpinan Kepala Sekolah dalam Peningkatan Profesionalisme Guru PAI pada SD Negeri 2 Kota Subulussalam Aswin Aswin; Saifullah Idris; Yusra Jamali
Tadabbur: Jurnal Peradaban Islam Vol 5 No 1 (2023): Tadabbur: Jurnal Peradaban Islam
Publisher : Master's degree Department of Islamic Education Postgraduate Program of Universitas Islam Negeri (State Islamic University) Ar-Raniry, Banda Aceh in cooperation with Center for Research and Community Service (LP2M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/tadabbur.v5i1.327

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The purpose of this research is to find out the following things: 1). Principal's leadership style in improving teacher discipline in SD Negeri 2 Kota Subulussalam, 2). Principal's leadership style in improving teacher performance in SD Negeri 2 Kota Subulussalam, 3). Principal's leadership style in improving teacher careers in SD Negeri 2 Kota Subulussalam, 4). To analyze the obstacles faced and the principal's solutions in applying the leadership style at SD Negeri 2 Kota Subulussalam. This study used a qualitative descriptive research method with data collection techniques through interviews, observation and documents. Data analysis techniques use: data reduction, data display, and conclusions or verification. The research location is at SDN 2 Subulussalam, Subulussalam City. The findings of this study are as follows: 1). In an effort to increase the Discipline of PAI teachers at the SDN 2 Subulussalam school, the Principal sets a good example for other teachers in terms of time discipline and rules at school, as well as supervising and controlling each teacher. 2). In improving the performance of PAI teachers at SDN 2 Subulussalam, Subulussalam City, the school principal provides support and motivation to teachers in carrying out their duties and responsibilities. The school principal also supervises, assesses and evaluates teacher performance and provides rewards for achieving teacher performance. 3). Among the programs and things that the Principal does to improve the career and performance of teachers is to provide opportunities for PAI teachers to receive coaching and attend training related to their respective fields, and provide other opportunities in a transparent manner, the principal also supports teachers who continue their Masters and Doctoral studies. 4). Obstacles faced by school principals in implementing leadership styles at SD Negeri 2 Kota Subulussalam include: Some teachers are still lacking time discipline, some teachers are late to school because of damaged infrastructure, do not use teaching tools, violate school rules, are not motivated to improve their performance, do not respond to exemplary from the principal, the lack of school infrastructure. Solutions made by the school principal in overcoming obstacles in increasing teacher professionalism at SDN 2 Subulussalam Subulussalam City include providing encouragement/motivation to teachers through self-help schools, implementing Fingerprint attendance in increasing time discipline for teachers, continuing teacher education through study permits. In addition to submitting requests for assistance to the government in overcoming the shortage of teachers, especially teachers in the field of study by hiring honorary teachers and a shortage of school infrastructure
Sertifikasi Halal dan Tingkat Kesadaran Pelaku Usaha di Kota Pangkalpinang Aswin Aswin; Yolanda Destiana
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 2 (2025): Maret : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i2.867

Abstract

This study aims to assess the extent of business actors' understanding of halal certification in Pangkalpinang City. The research employs a qualitative approach, with data collected from micro, small, and medium enterprises in Pangkalpinang, involving eight UMKM actors as informants. The findings reveal that most business actors have a fairly good awareness of the importance of halal certification for their products. However, the limited knowledge possessed by UMKM actors regarding certification leads to a lack of clear understanding of the procedures and application process. This situation is caused by the lack of outreach efforts from relevant parties, particularly the Pangkalpinang City government. Therefore, the government needs to make extra efforts to provide socialization and education to business actors so they can clearly understand the flow and procedures for halal certification registration for their products. In addition, the role of Halal Product Assistants (PPH) is also crucial, as they are directly involved with the community