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Ni Luh Ayu Suda Sucandrawati
Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Nusantara Hasana Journal

 1 
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP PEMBELIAN PRODUK MAKANAN SUKLA PADA UMKM SATYAGRAHA DI KOTA DENPASAR Dewa Ayu Sinta Dewi; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to determine the effect of Digital Marketing on the Purchase of Sukla Food Products, to determine the effect of Brand Awareness on the Purchase of Sukla Food Products and to determine the effect of Digital Marketing and Brand Awareness on the Purchase of Sukla Food Products at Satyagraha SMEs in Denpasar City. The type of research used is survey research and uses a quantitative approach. This research was conducted on three Satyagraha SMEs in Denpasar City, namely Babi Guling Golden SMEs, Babi Guling Nojas SMEs and Babi Guling Ocha SMEs. The number of samples as many as 83 respondents, determined by non-probability sampling method and purposive sampling technique. Respondents from this study were consumers or Hindu communities who had bought Sukla Babi Guling food at Satyagraha SMEs in Denpasar City. Sources of data using primary data and secondary data. Methods of data collection using observation, interviews, questionnaires and literature study. The data analysis technique uses Descriptive Analysis, Multiple Linear Regression Analysis, Classical Assumption Test, Coefficient of Determination and t test and F test. Data processing uses SPSS software program.The results of this study indicate that partially digital marketing has a positive and significant influence on the purchase of sukla food products and brand awareness has a positive and significant influence on the purchase of sukla food products. Simultaneously digital marketing and brand awareness have a positive and significant influence on the purchase of sukla food products.
PENINGKATAN KEUNGGULAN BERSAING MELALUI KUALITAS PRODUK DAN PEMANFAATAN DIGITAL MARKETING PADA UMKM KULINER DI KOTA DENPASAR I Made Wira Adi Kusuma; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Increasing competitive advantage, product quality and the use of digital marketing is very important to pay attention to in improving the economy at Culinary MSMEs in Denpasar City. Especially in the absence of a decline in the level of the economy during this pandemic. This study aims to determine the influence of product quality on increasing competitive advantage through the use of digital marketing on Culinary MSMEs in the city of Denpasar. This research was conducted quantitatively and used questionnaires as a data collection method. The population used in this study was the owners of Culinary MSMEs in Denpasar, with the number of samples in this study being 50 culinary MSME owners in Denpasar. The sample used in this study was a saturated sample.  This research was conducted quantitatively and used questionnaires as a data collection method. Using IBM SPSS 25 analysis, the results were obtained that the first product quality has a positive and significant effect on the use of digital marketing in Culinary MSMEs in Denpasar. The second is the use of digital marketing has a positive and significant effect on increasing competitive advantages in Culinary MSMEs in Denpasar. Product quality directly affects the increase in competitive advantage in Culinary MSMEs in Denpasar. And the results of the analysis using Path Analysis (Path Analysis) to test the influence of variable intervening, it can be known the use of digital marketing which is an important variable as a mediator on competitive advantages and product quality.
PENGARUH MOTIVASI KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. PEGADAIAN KANWIL VII DENPASAR I Putu Agung Galih Pradnyana Putra; I Ketut Merta; Ni Ketut Ayu Sudha Sucandrawati
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

Pegadaian is one of the non-bank financial institutions in Indonesia that is owned by a BUMN. Work motivation, leadership in the organization is deemed necessary to see the performance of employees at PT. Pegadaian Regional Office VII Denpasar. This study aims to determine the effect of work motivation and leadership on the performance of employees of PT. Pegadaian Regional Office VII Denpasar. The research method used is quantitative with a population of 1400 employees in all Units and UPCs in Denpasar. In the sampling technique determined N = (25 x 2 Independent variables), then the number of samples to be studied is 50 respondents. The data collection technique in this research is using a questionnaire with purposive sampling technique. The data in this study were processed using multiple linear regression test with SPSS program. The results of this study indicate that work motivation has no significant effect on performance, it is shown that the tcount of the work motivation variable has a negative value of -0.934 with a significance value of 0.355. This significance value is greater than the significance limit value, which is 0.05 which is declared insignificant. For the leadership variable, the tcount value of 4.121 can be obtained with a significance value of 0.000. This significance value is smaller than the significance limit value, which is 0.05. Leadership has a positive and significant effect on performance. Work motivation and leadership have a simultaneous positive effect on performance with a calculated F value of 8.658 with a significance level of 0.001 less than 0.05. The determinant coefficient of 26.9% of performance is influenced by work motivation and leadership variables, while the remaining 73.1% is influenced by other variables not analyzed in this study.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI DI DINAS LINGKUNGAN HIDUP DAN KEBERSIHAN KABUPATEN BADUNG Rizal Priyanto; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Made Yusmini
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.1000

Abstract

This research aims to analyze the influence of leadership on employee performance with motivation as a mediating variable at the Environment and Hygiene Service, Badung Regency. This research was structured descriptively using the PLS-SEM method using the SmartPLS 3.0 program. Where the object and population of this research are all employees of the Environment and Cleanliness Service of the North Kuta UPT unit, totaling 39 people. The sampling technique used is nonprobability sampling with purposive sampling technique. So the sample in this study amounted to 33 people. The data collection process involves interviews or direct observation of informants. The results of this research are the first. The results of the leadership variable test on employee performance have a positive and significant effect as seen from the results of the T-Statistics value of 2.409 which is greater than the critical value of 1.96. Second, the test results of the motivation variable on employee performance have a significant effect, seen from the T-Statistics value of 2.489, which is greater than the critical value of 1.96. Third, the test results of the motivation variable in the influence of leadership on employee performance are mediating, seen from the results of the T-Statistics value of 2.341, which is greater than the critical value of 1.96. The first conclusion from this research is that if leadership improves, employee performance will automatically increase as well. Second, motivation is an important factor in improving employee performance, that motivation can be caused by many factors such as working conditions and administration and organizational policies. These three studies show that motivation can mediate leadership on employee performance
HUBUNGAN WORD OF MOUTH AND STORE ATMOSPHERE TERHADAP IMPULSE BUYING (STUDI PADA PASAR MODERN DARI KOREA / MINISO) I Wayan Tirta Sinar Jaya; Ni Luh Ketut Ayu Sudha Sucandrawati; I Gusti Ayu Pradnya Paramitha
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.1011

Abstract

This study aims to determine the effect of partial and simultaneous word of mouth and store atmostphere simultaneously on impulse buying in modern stores from Korea / Miniso. The method carried out in this study is a quantitative descriptive method using the type of research with a survey method with a data collection instrument in the form of a questionnaire to obtain information about a number of respondents representing a certain population which will then be carried out statistical data analysis (SPSS) to test the hypothesis that has been proposed. The results of this study found that word of mouth and store atmosphere partially had a significant and simultaneous effect on the impulse buying of Miniso consumers. Where the double linear regression model results are as follows: Y = 2.764 + 0.171 X1 + 0.100 X2 + e. Where it can be interpreted as follows, the constant value of 2.764, means that if the variables word of mouth and store atmosphere are equal to zero, then tourist satisfaction is 2.764. For the value of the beta coefficient in the service quality variable of 0.253 which means that every change in the word of mouth variable (X1) by one unit will result in a change in impulse buying (Y) of 0.071 units. with other assumptions is fixed. While the value of the beta coefficient in the store atmosphere variable is 0.100 which means that any change in the store atmosphere variable (X2) by one unit will result in a change in impulse buying (Y) of 0.764 units with other assumptions being fixed.
Co-Authors Anggraeni Nisa Rachmawati Ayi Maulana Bahtiar Efendi Dewa Ayu Sinta Dewi Erni Febrina Harahap I Dewa Nyoman Usadha I Gede Arya Pering Arimbawa I Gusti Ayu Pradnya Paramitha I Kadek Adi Putra I kadek donny wishanesta I Ketut Merta I Made Wira Adi Kusuma I Putu Agung Galih Pradnyana Putra I Putu Ardinada I Wayan Tirta Sinar Jaya Muh. Syaiful Saehu Ni Kadek Ariani Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Bella Citra Dewi Ni Luh Parmi Widiasih Ni Made Yusmini Ni Putu Andini Desiyanti Laksmi Rizal Priyanto Samuel PD Anantadjaya Suhendar Suhendar Tanti Widia Nurdiani