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All Journal Jurnal Komunikasi Profesional Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Satyagraha Nusantara Hasana Journal Journal of International Conference Proceedings KOLONI Jurnal Ekonomi, Manajemen, Akuntansi Maneggio Nomico

Ni Luh Ayu Suda Sucandrawati

Universitas Mahendradatta

Author-ID : 3679237

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha

Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar. Keywords: Digital marketing content quality, brand image, consumer purchasing decisions

Co-Authors Anggraeni Nisa Rachmawati Ayi Maulana Bahtiar Efendi Dewa Ayu Sinta Dewi Erni Febrina Harahap I Dewa Nyoman Usadha I Gede Arya Pering Arimbawa I Gusti Ayu Pradnya Paramitha I Kadek Adi Putra I kadek donny wishanesta I Ketut Merta I Made Wira Adi Kusuma I Putu Agung Galih Pradnyana Putra I Putu Ardinada I Wayan Tirta Sinar Jaya Muh. Syaiful Saehu Ni Kadek Ariani Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Bella Citra Dewi Ni Luh Parmi Widiasih Ni Made Yusmini Ni Putu Andini Desiyanti Laksmi Rizal Priyanto Samuel PD Anantadjaya Suhendar Suhendar Tanti Widia Nurdiani

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