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All Journal Jurnal Mirai Management Agregat: Jurnal Ekonomi dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Equalita: Jurnal Studi Gender dan Anak EKONOMIKA45 IIJSE Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Pitriyani Pitriyani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences

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Pengaruh Harga,Word Of Mouth,Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Umkm Nasi Goreng Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat Abdul Hamid; Yudi Prayoga; Pitriyani Pitriyani
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6157

Abstract

This study aims to analyze the effect of price, word of mouth, promotion and product quality on product purchasing decisions for UMKM business of Nasi Goreng Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. This type of research is quantitative. Data collection techniques used in this research are observation, documentation and questionnaires using a Likert scale. The population contained in this study are consumers, amounting to 100 people. Samples were taken using the slovin formula. Thus, all populations become research objects, namely as many as 100 people. The results showed that price, promotion and product quality simultaneously had a positive and significant effect on product purchasing decisions for small and medium-sized fried rice businesses at Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. Meanwhile, the Word Of Mounth variable has no positive but significant effect on product purchasing decisions for the Umkm Fried Rice Business at Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. The R Square value from the analysis of the coefficient of determination is 0.758, meaning that employee performance can be explained by the variable price (X1), word of mount (X2), promotion (X3) and product quality (X4) of 75.8%, while the remaining is 24. 1% can be explained by other variables not examined in this study. Keywords: Price, Word Of Mouth, Promotion, Product Quality, Purchase Decision
EFEKTIVITAS PEMBERIAN INFUSED WATER MENTIMUN DAN TERAPI AKUPRESUR PADA TITIK LI4 (HEGU) TERHADAP PENURUNAN HIPERTENSI PADA LANSIA DIWILAYAH KERJA PUSKESMAS KARANGTENGAH TAHUN 2022 Pitriyani Pitriyani; Nurul Ainul Shifa
Jurnal Ventilator Vol. 1 No. 3 (2023): September : Jurnal Ventilator
Publisher : Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59680/ventilator.v1i3.487

Abstract

Old age is one of the risk factors that affect hypertension because the higher the age, the higher the risk of getting hypertension, this is caused by natural changes in the body that affect blood vessels, hormones, heart. by using non-pharmacological treatment, namely the administration of cucumber infused water and acupressure therapy at the point of LI 4 (Hegu) can reduce blood pressure for people with hypertension. Purpose : This study aims to determine the effectiveness of cucumber infused water and acupressure therapy at the point of LI 4 (hegu) on reducing hypertension in the elderly. Methods: The population in this study was the elderly affected by hypertension with a total of 240 patients. In this study, the sample number was 30 respondents with each intervention group of 15 respondents. The type of this study is quantitative research that uses a two-group pretest-postest experimental model and is analyzed using statistical tests. Results: Based on the results of the study, it can be concluded that the results of the Wilcoxon test data there is an effectiveness between the administration of cucumber infused water and acupressure therapy at the LI4 (Hegu) point against reducing hypertension. With the results of v – palue 0.003 for the results of cucumber infused water against reducing hypertension and p-value 0.002 for the results of giving acupressure therapy at the LI4 point (Hegu) against reducing hypertension. In this study, there was a significant influence before and after intervention and blood pressure measurement was given in the working area of the Karangtengah Health Center. Conclusion : the effectiveness of cucumber infused water intervention and acupressure therapy at the LI4 (Hegu) point for the elderly affected by hypertension in the working area of the Karangtengah Health Center.
Dampak Persepsi Nilai, Merek, Store Atmosphere dan Harga terhadap Minat Pembelian pada Supermarket Berastagi Putri Yuliani Rambe; Ade Parlaungan; Pitriyani Pitriyani
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4015

Abstract

This study aims to analyze the impact of Perceived Value, Brand, Store Atmosphere, and Price on Purchase Intention at Supermarket Berastagi. This research uses a quantitative approach with a descriptive method. Data were collected through a questionnaire distributed to 100 respondents who are consumers of Supermarket Berastagi. The data analysis technique used is Structural Equation Modeling (SEM) based on SmartPLS. The results show that the variable Perceived Value (X1) has a positive and significant impact on purchase intention, the variable Brand (X2) has a positive and significant impact on purchase intention, the variable Store Atmosphere (X3) has a positive and significant impact on purchase intention, and the variable Price (X4) has a positive and significant impact on purchase intention.
Pengaruh Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pemuda dan Olahraga Kebudayaan dan Pariwisata Kabupaten Labuhanbatu Indri Liza Karina; Junita Lubis; Pitriyani Pitriyani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.4834

Abstract

This study was conducted at the Youth and Sports Culture and Tourism Office of Labuhanbatu Regency with the aim of analyzing the influence of organizational culture and organizational commitment on the performance produced by employees with job satisfaction as an intervening variable. This study uses a quantitative method with the help of the IBM SPSS 25 Software analysis tool. This research was tested using path analysis, t-test, and determination coefficient test. The results of the study show that: 1) organizational culture (X1) has a positive and significant influence on job satisfaction (Z); 2) organizational commitment (X2) has a positive and significant influence on job satisfaction (Z); 3) job satisfaction (Z) has a positive and significant influence on employee performance.
Co-Authors A Halim Abdul Hamid Ade Parlaungan Alfazrin Nst Dian Sri Fatimah Fitri Masraya Siregar Gusti Pertiwi Hermansyah Hermansyah Indri Liza Karina Junita Lubis Marlina Siregar Mika Indah Sari Hutauruk Minnati Zulfa Anika Muhammad Ardiansah Musahwi Musahwi Nurul Ainul Shifa Pristiyono Pristiyono Putri Yuliani Rambe Yudi Prayoga Yuniman Zebua Zuhri Aulia Zulkarnain Zulkarnain Zulkifli Musannip Efendi Siregar