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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Jurnal Agro Teknologi Tropika Media Farmasi : Jurnal Ilmu Farmasi (Journal Of Pharmaceutical Science) IJOG : Indonesian Journal on Geoscience Medika Tadulako Pendidikan Kewarganegaraan JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Jurnal Mandiri JFIOnline The International Journal of Business Review (The Jobs Review) PREPOTIF : Jurnal Kesehatan Masyarakat JMES The International Journal of Mechanical Engineering and Sciences Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Info Sains : Informatika dan Sains Healthy Tadulako Journal (Jurnal Kesehatan Tadulako)
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Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Sapitri, Eka; Sampurno, Sampurno; Hayani, Iha
Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi Vol 4 No 2: Desember 2020
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v4i2.150

Abstract

This study aims to determine the effect of brand image and product quality on customer satisfaction which has an impact on customer loyalty, especially for telon oil baby care products. The hypothesis used in this study: Brand Image influences Customer Satisfaction, Product Quality influences Customer Satisfaction, Brand Image influences Customer Loyalty, Product Quality influences Customer Loyalty, Customer Satisfaction influences customer loyalty. Research data were collected using a questionnaire distributed to respondents. The population in this study were mothers who have babies <4 years old who use Cussons Baby Telon Oil in the DKI Jakarta area. The sampling method used in this study is non probability sampling with purposive sampling technique. The number of samples in this study were 133 respondents. Data analysis uses SEM (Structural Equation Modeling) version 8.7 that meets the Goodness of Fit criteria. The results of the study concluded that there is an influence between the variables Brand Image and Product Quality on Customer Satisfaction with t values ​​of 6.89 and 5.68, respectively. The influence of Brand Image and Product Quality on Customer Loyalty with t values ​​of 2.00 and 2.71, respectively. The influence of Customer Satisfaction on Customer Loyalty with a value of t 3.06. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan khususnya untuk produk perawatan bayi minyak telon. Hipotesis yang digunakan dalam penelitian ini: Citra Merek berpengaruh terhadap Kepuasan Pelanggan, Kualitas Produk berpengaruh terhadap Kepuasan Pelanggan, Citra Merek berpengaruh terhadap Loyalitas Pelanggan, Kualitas Produk berpengaruh terhadap Loyalitas Pelanggan, Kepuasan Pelanggan berpengaruh terhadap loyalitas pelanggan. Data penelitian dikumpulkan dengan menggunakan kuesioner yang disebarkan pada responden. Populasi dalam penelitian ini adalah ibu-ibu yang memiliki bayi umur <4 tahun yang menggunakan Minyak Telon Cussons Baby di wilayah DKI Jakarta. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan tehnik pengambilan purposive sampling. Jumlah sampel pada penelitian ini adalah 133 responden. Analisis data menggunakan SEM (Structural Equation Modelling) versi 8.7 yang memenuhi kriteria Goodness of Fit. Hasil penelitian menyimpulkan bahwa adanya pengaruh antar variabel Citra Merek dan Kualitas Produk terhadap Kepuasan Pelanggan dengan nilai t masing-masing 6,89 dan 5,68. Adanya pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan dengan nilai t masing-masing 2,00 dan 2,71. Adanya pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan dengan nilai t 3,06. Kata Kunci : Citra Merek, Kualitas Produk, Kepuasan Pelanggan, Loyalitas Pelanggan, Cussons, SEM
The Effect of Product Quality on Customer’s Satisfaction and Loyalty of EMN Brand in the Ecommerce Era Samir, Vivi Fitriyanti; Sampurno, Sampurno; Derriawan, Derriawan
The International Journal of Business Review (The Jobs Review) Vol 4, No 1 (2021): The International Journal of Business Review. June 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i1.33378

Abstract

Introduction: business cosmetic has grown rapidly in the e-commerce era. In the e-commerce era, companies have the opportunity to expand their sales system to increase customer satisfaction.The purpose of study: to determine and analyze the effect of e-commerce and EMN product quality on satisfaction and its impact on consumer loyalty.Research Method: descriptive study with quantitative methods. The data was collected by distributing a survey to 155 respondents who had purchased EMN products through e-commerce sites at least once in the last six months. The survey data analysis used the SEM (Structural Equation Modeling) analysis of the SPSS 25 and AMOS 24 programs.Results: the results showed that each variable influenced each other. E-commerce has a positive effect on customer satisfaction, where the p-value = 0.014 (0.05) and the coefficient is 0.347. Product quality has a positive effect on customer satisfaction with p-value = 0.000 (0.05) and a coefficient of 0.546. Satisfaction has a significant effect on loyalty with p-value = 0.000 (0.05) and a coefficient of 0.798. Meanwhile, e-commerce has a negative effect on consumer loyalty with a p-value = 0.23 and a coefficient of -0.408. Product quality has a positive and significant effect on consumer loyalty with p-value = 0.39 and a coefficient of 0.416.Conclusion: Companies have to create attractive e-commerce site designs with complete and accurate attributes and information; companies must maintain the availability and completeness of products in e-commerce; creating a new product with a packaging design that is more attractive and of sufficiently good quality.
PENGARUH PROMOSI ABOVE THE LINE DAN KESADARAN MERK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MADU TJ Citra, Eufemia; Sampurno, Sampurno; Andayani, Nurita; Ratih, Dian
Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Vol. 5 No. 3 (2019)
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.106 KB) | DOI: 10.22487/htj.v5i3.134

Abstract

Saat ini vitamin, supplemen dan obat tradisional menjadi pilihan dalam upaya mempertahankan kesehatan. Salah satunya adalah Madu TJ. Pada periode penelitian BMI (Business Monitor International), total penjualan produk makanan dan minuman diperkirakan tumbuh 10,2% pada 2018. Kelas menengah Indonesia tumbuh pesat dengan pendapatan per rumah tangga berkembang rata – rata 9,6% pertahun antara 2017 dan 2021. Namun demikian berdasarkan Top Brand Survey pada Fase 2 tahun 2017 dan 2018 terdapat penurunan Top Brand Index produk Madu TJ hingga 13,6%. Hal ini berbanding terbalik dengan upaya yang telah dilakukan Ultra Sakti dengan persentase budget promosi Above the Line mencapai 60% sedangkan budget strategi promosi Below the Line sebesar 40%. Tujuan penelitian ini adalah mengetahui pengaruh strategi promosi above the line dan kesadaran merk terhadap keputusan pembelian produk Madu TJ. Kuesioner dan wawancara digunakan sebagai instrumen penelitian, dan sebanyak 196 responden menjadi sampel dalam penelitian. Metode SEM (Structural Equation Modeling) digunakan sebagai teknik analisis data dan Lisrel 10.0 digunakan untuk menganalisis data yang didapakan setelah penelitian. Penelitian ini menunjukkan bahwa Strategi promosi Above the Line tidak berpengaruh signifikan terhadap keputusan pembelian produk dengan nilai t hitung sebesar 0,34 yang lebih kecil dari t-value 1,96. Kesadaran merk tidak berpengaruh signifikan terhadap keputusan pembelian produk dengan nilai t hitung sebesar 1,04 yang lebih kecil dari t-value 1,96. Strategi promosi Above the Line memiliki hubungan yang positif dan signifikan terhadap kesadaran merk. Diketahui dari nilai t hitung sebesar 2,80 yang lebih besar dari t-value 1,96.
Multi-Objective Prediction of Drilling EMS-45 with Finite Element, Backpropagation Neural Network, and Metaheuristic Model Effendi, Mohammad Khoirul; Pramono, Agus Sigit; Suhardjono, Suhardjono; Sampurno, Sampurno; Harnany, Dinny; Pratiwi, Fungky Dyan
JMES The International Journal of Mechanical Engineering and Sciences Vol 8, No 1 (2024)
Publisher : LPPM, Institut Teknologi Sepuluh Nopember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25807471.v8i1.19269

Abstract

Making holes with the minimum thrust force and torque using a drilling machine is challenging for researchers because of the difficulties in setting input parameter such as the type of drill tool, point of angle, and feeding speed. Therefore, the trial-and-error method to predict optimum input parameters through experiment can be replaced with the Back Propagation Neural Network (BPNN) and metaheuristic method (i.e., genetic algorithm (GA) and Simulated Annealing (SA)) method to reduce costs and time. BPNN can be used to represent the input-output correlation precisely. However, obtaining a model with minimum Mean Squared Error (MSE) requires much data for training, testing, and validation. Since the obtained data from experiments requires expensive costs, combining data from experimental and simulation using ANSYS should considered to reduce the experimental costs. This study was then conducted to answer the research problem using an EMS 45 tool steel as the workpiece, with the three input parameters: type of drill tools (HSS M2 and HSS M35), the points of angle (118 and 134 degrees) and feeding speed rates (0.07 and 0.1 mm/s). The 32 data from experimental and modeling were used to model the correlation between the input and output parameters of the drilling process using BPNN. The BPNN’s network-model with minimum MSE is then used as the objective function to determine the input parameters to obtain the smallest value of thrust force and torque using the hybrid method using GA and SA.   
The influence of brand identity, brand image and product quality on repurchasing bodrex flu and batu`k through brand preference (case study at 5 pharmacies in kendari city) A.wahdania; Sampurno, Sampurno; Sri Widyastuti
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kombi. This research aims to analyze the influence of brand identity, brand image and product quality on brand preferences which have an impact on repeat purchases of Bodrex flu and cough products in Kendari City. A questionnaire with a closed question design was used as a research instrument, and 100 respondents were sampled in the research. The multiple linear regression method is used as a data analysis technique. In this research, it is known that: Brand identity, brand image, and product quality together have a significant effect on repeat purchases through brand preference.The common cold, common cold or cough and cold are acute respiratory infections (ARI) which are very common among Indonesian people. Generally, sufferers treat colds by taking over-the-counter flu medicines on the market such as Bodrex flu and cough, Komix and OBH
The influence of marketing mix and service quality of Puskesmas Bojong Nangka against BPJS patient satisfaction Rahmi, Novi Henriyati; Sampurno, Sampurno; Sumaryono, Wahono
Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Vol. 7 No. 2 (2022)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/farmasains.v4i2.8840

Abstract

This study aims to analyze how the influence of the service marketing mix in this product, price, promotion, location, people, physical evidence, and the process, and the quality of health services in this case direct evidence (tangibles), reliability, responsiveness, assurance, and empathy at the Puskesmas Bojong Nangka\, Gunung Putri District, Bogor Regency towards patient satisfaction BPJS. The research method used a cross-sectional or cross-sectional descriptive analysis method. The place of research was at the Puskesmas Bojong Nangka, Gunung Putri, Bogor. The research sample amounted to 100 people. Data collection techniques are questionnaires and observations. Analysis of research data is by the Multiple Linear Regression test with Y1 = 1.515 + 0.064X1 + 0.073X2. The study concludes that the marketing mix and the quality of health services affect the satisfaction of BPJS patients in partial and both. Puskesmas quality variables more influence BPJS patient satisfaction compared to service marketing mix variables.
The Influence of Government Regulation No. 51 of 2009 concerning Pharmaceutical Practice on Discipline and its Implications on the Performance of Pharmacists in the East Jakarta Region Nugraha, Nunu; Sampurno, Sampurno; Djoharsjah, T.
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3151

Abstract

Pharmaceutical practices by pharmacists require work discipline comply with obligations also avoid the prohibitions prescribed in regulations. The pharmacist's discipline deals with the various elements of management directly related to pharmacist performance. This study aims to determine the effect of Government Regulation No. 51 year 2009 regarding pharmaceutical practice of discipline and its implications on pharmacists’ performance in East Jakarta. Using population of pharmacist in East Jakarta as a sample from 200 respondents, the results of Implementation of Government Regulation No. 51 of 2009 on implementation pharmaceutical conducted by pharmacists has been done effectively by 69.50%. Discipline of the Apothecary has been done well by Pharmacists and Pharmacy Manager at 69.58%. Pharmacists and Pharmacy Managers already provide optimal performance for 70.03%. Implementation of Government Regulation No. 51 Year 2009 on Pharmaceutical Works has a positive influence on Pharmacist Discipline and Pharmacy Manager for 0.93 indicating that the relationship is very strong. The pharmacist discipline proved to have a positive effect on Pharmacists' and Pharmacist's Pharmacy Performance of 0.84 indicating that the relationship is very strong.
PENGARUH LAYANAN INFORMASI DIGITAL TERHADAP TRANSAKSI DIGITAL DAN KINERJA APOTEK KIMIA FARMA DEPOK Ekfial, Ekfial; Sampurno, Sampurno; Derriawan, Derriawan
PREPOTIF : JURNAL KESEHATAN MASYARAKAT Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/prepotif.v9i1.43632

Abstract

Dengan kondisi perkembangan teknologi tersebut sebagian besar aktivitas bisa dilakukan secara jarak jauh. Fenomena pandemi Covid 19 yang telah terjadi beberapa tahun lalu mengakibatkan menurunnya prosentase kunjungan pasien di apotek, sehingga pihak apotek harus memanfaatkan perkembangan teknologi informasi. E-commerce atau electronic commerce adalah salah satu contoh pemanfaatan teknologi informasi beberapa tahun ini, electronic commerce adalah sebuah perdagangan melalui media electronic di internet secara online. Metode penelitian ini adalah deskriptif kuantitatif melalui pengumpulan data kuesioner terhadap pengunjung di seluruh Unit Bisnis Depok Apotek Kimia Farma, yang terdiri dari 5 kluster yaitu (wilayah Margonda, Depok Timur, Depok Tengah, Depok ujung perbatasan tangerang dan Depok ujung perbatasan Jakarta-Bogor). Sampel penelitian ini adalah 300 pengunjung. Analisis menunjukkan variabel Layanan informasi digital berpengaruh terhadap transaksi digital yang terjadi di Apotek Kimia Farma Depok; (2) variabel layanan informasi digital berpengaruh terhadap performa layanan digital Apotek Kimia Farma Depok.; (3) variabel transaksi digital berpengaruh terhadap performa layanan digital Apotek Kimia Farma Depok yang dilihat dari jumlah transaksi atau penjualan harian di Apotek Kimia Farma Depok. Penerapan layanan digital Apotek Kimia Farma dapat mendorong konsumen/pembeli dalam memenuhi kebutuhan akan obat-obatan medis dan yang lainnya yang diperlukan para konsumen/pembeli dan juga berdampak terhadap peningkatan penjualan.
PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS PELAYANAN KESEHATAN PUSKESMAS BOJONG NANGKA TERHADAP KEPUASAN PASIEN BPJS Rahmi, Novi Henriyati; Sampurno, Sampurno; Sumaryono, Wahono
Media Farmasi: Jurnal Ilmu Farmasi Vol. 16 No. 1: Maret 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/mf.v16i1.12917

Abstract

Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh bauran pemasaran jasa dalam hal ini produk (product), harga (price), promosi (promotion), lokasi (place), orang (people), bukti fisik / fasilitas fisik (physical evidence), dan proses (process), dan kualitas pelayanan kesehatan dalam hal ini bukti langsung (tangibles), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy) di Puskesmas Bojong Nangka Kecamatan Gunung Putri Kabupaten Bogor terhadap kepuasan pasien BPJS. Metode penelitian menggunakan analisis deskriptif metode potong lintang atau cross sectional. Tempat penelitian adalah di Puskesmas Bojong Nangka, Gunung Putri, Bogor. Sampel penelitian berjumlah 100 orang. Teknik pengumpulan data yaitu kuesioner dan observasi. Analisis data penelitian yaitu dengan uji Regresi Linier Berganda dengan hasil Y1 = 1,515 + 0,064X1 + 0,073X2. Kesimpulan penelitian adalah bahwa bauran pemasaran dan kualitas pelayanan kesehatan berpengaruh secara parsial maupun bersama-sama terhadap kepuasan pasien BPJS.
Co-Authors A.A. Ketut Agung Cahyawan W A.wahdania Achmad Fudholi Achmad Purnomo Agus Sigit Pramono Andayani, Nurita Aningtyas, Tia Chairun Wiedyaningsih Citra, Eufemia Darwin Alijasa Siregar Deny Juanda Puradimaja Derriawan Derriawan, Derriawan Dewi, Yessi Lusiana Dian Ratih Laksmitawati Djoharsjah, Djoharsjah Djoharsjah, T. Djoko Wahyono Drastiana, Friska Ekfial, Ekfial Fifi Puspita Harnany, Dinny Hayani, Iha Hidayati, Rahmania Iha Haryani, Iha Jaelani, Abdul Khodir Jaelani, Abdul Qadir Kartikarini, Victoria Dian Mohammad Khoirul Effendi Mulyaningsih, Sri Naniek Widyaningrum Novia Maulina Nugrahini, Lestari Nunu Nugraha Nurul Mardiati Pratiwi, Daniar Pratiwi, Fungky Dyan Rachmandani, Ankie Aulia Rahmi, Novi Henriyati Ratih, Dian Rizellia, Rizellia Samir, Vivi Fitriyanti Samsubar Saleh Sapitri, Eka Sari, Lana Sidiq, Amir Kemal Sinaga, Alex Handani Sri Widyastuti Suhardjono Suhardjono Sutikno Bronto Tambunan, Veny Tri Murti Andayani Wahono Sumaryono Wibowo, Feni Febrianti Yahdi Zaim Yulia, Urfa