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All Journal JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Daengku: Journal of Humanities and Social Sciences Innovation
Hedi Pudjo Santosa
Universitas Diponegoro
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Semarang Zoo Marketing Communication Strategy through Instagram Social Media @SemarangZoo Fatah, Adi Nur; Santosa, Hedi Pudjo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7296

Abstract

Instagram is a social media that displays visual content. Instagram can be used to attract public attention by displaying various types of information. Semarang Zoo uses Instagram in maximizing marketing communication strategies. The purpose of this study is to explain the marketing communication message strategy of Semarang Zoo which is carried out through Instagram @SemarangZoo. This study uses a descriptive qualitative approach. The data collection technique was carried out by means of observation, documentation and literature study, where the researcher took screenshots of several uploads on the @SemarangZoo XXgy of compiling messages and focuses on social media. The results of the study explain how the Semarang Zoo displays the content of communication information and creative forms of messages through Instagram @SemarangZoo with a period of April to September 2021.
Co-Authors Adi Nugroho Adi Nur Fatah Ayu Nabilla, Ayu Dara Pramitha Diah Rukmi Ambarwati, Diah Rukmi Djoko Setyabudi Fatah, Adi Nur Himmatul Ulya I Nyoman Winata Ifadhah Vellayati Widjaja Joyo NS Gono Kuni Zakiyyah Lintang Ratri Rahmiaji Luthfi Fazar Ridho M Bayu Widagdo Michael Laurentius Much Yulianto Muchamad Yulianto Muhammad Bayu widagdo Nicolas Handoko Raharjo, Nicolas Handoko Novi Rosmaningrum Nurriyatul Lailiyah, Nurriyatul Nurul Hasfi Primada Qurota Ayun Primada Qurrota Ayun, Primada Qurrota S. Rouli Manalu Siska Ratih Dewanti Sony Kusuma Anugerah Sri Budi Lestari Sri Widowati Herieningsih Sunyoto Usman Syam Alam Sasmito Tandiyo Pradekso Taufik Suprihatini Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Irara Yanuar Luqman Yofiendi Indah Indainanto Zulfikar Mufti