Garuda - Garba Rujukan Digital

Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.

Pengaruh Live Streaming dan Flash Sale Terhadap Impulsive Buying Dengan Trust Sebagai Variabel Intervening Pada TikTok Shop Fitria, Lailatul; Pradiani, Theresia; Hanif, Rifki
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.32017

The rise of social commerce such as TikTok Shop introduces live streaming and flash sale features that potentially trigger impulsive buying. This study aims to examine the effect of live streaming and flash sales on impulsive buying with trust as an intervening variable. A quantitative approach was employed by surveying 100 active TikTok Shop users who had made impulsive purchases within the past year. The sample was selected using purposive sampling, and data were collected through a Google Form questionnaire and analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 3.0. The results reveal that live streaming, flash sales, and trust significantly and positively affect impulsive buying. Furthermore, live streaming and flash sales significantly influence trust, while trust mediates the relationship between live streaming and flash sales with impulsive buying. These findings highlight the essential role of consumer trust in enhancing the impact of live streaming and flash sale strategies. This study offers practical implications for e-commerce managers to optimize interactive promotional strategies and build consumer trust to increase impulsive purchases.

The Influence of Product Quality, Religiosity, And Word of Mouth on Purchase Decisions Through Brand Trust: A Study of Dea Bakery in Malang Pangestu, Dimas; Pradiani, Theresia; Hanif, Rifki
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.195

In an increasingly competitive business environment, companies are required to retain customers and influence their purchasing decisions. This is especially relevant in the food and beverage industry, which faces intense market competition. For Dea Bakery, understanding the factors that influence consumer purchasing decisions is essential for formulating effective marketing strategies and fostering customer loyalty. This study aims to analyze the influence of product quality, religiosity, and word of mouth on purchase decisions, with brand trust serving as a mediating variable among Dea Bakery consumers in Malang City. The research employs a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The sampling technique used is purposive sampling, with criteria including respondents who have previously purchased Dea Bakery products. The final sample consists of 100 respondents, with data collected through the distribution of questionnaires. Data analysis includes validity and reliability testing, encompassing Measurement Model Evaluation (convergent validity, construct reliability using Composite Reliability [CR], and discriminant validity). The Structural Model Evaluation (Inner Model) involves R-Square (R²) testing, direct hypothesis testing (path coefficients and t-statistics), indirect hypothesis testing (mediation analysis), and significance testing via bootstrapping. The results indicate that: 1) Product quality, religiosity, and word of mouth each have a significant influence on brand trust; 2) Brand trust has a significant influence on purchase decisions; and 3) Product quality, religiosity, and word of mouth significantly influence purchase decisions through brand trust as a mediating variable.

The Influence of Product Quality, Religiosity, And Word of Mouth on Purchase Decisions Through Brand Trust: A Study of Dea Bakery in Malang Pangestu, Dimas; Pradiani, Theresia; Hanif, Rifki
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.195

In an increasingly competitive business environment, companies are required to retain customers and influence their purchasing decisions. This is especially relevant in the food and beverage industry, which faces intense market competition. For Dea Bakery, understanding the factors that influence consumer purchasing decisions is essential for formulating effective marketing strategies and fostering customer loyalty. This study aims to analyze the influence of product quality, religiosity, and word of mouth on purchase decisions, with brand trust serving as a mediating variable among Dea Bakery consumers in Malang City. The research employs a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The sampling technique used is purposive sampling, with criteria including respondents who have previously purchased Dea Bakery products. The final sample consists of 100 respondents, with data collected through the distribution of questionnaires. Data analysis includes validity and reliability testing, encompassing Measurement Model Evaluation (convergent validity, construct reliability using Composite Reliability [CR], and discriminant validity). The Structural Model Evaluation (Inner Model) involves R-Square (R²) testing, direct hypothesis testing (path coefficients and t-statistics), indirect hypothesis testing (mediation analysis), and significance testing via bootstrapping. The results indicate that: 1) Product quality, religiosity, and word of mouth each have a significant influence on brand trust; 2) Brand trust has a significant influence on purchase decisions; and 3) Product quality, religiosity, and word of mouth significantly influence purchase decisions through brand trust as a mediating variable.

Simple Bookkeeping Training at the Rembun Village Farmer Group, Dampit, Kabupaten Malang Yogatama, Ahmad Nizar; Hanif, Rifki; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Cahyaningtyas, Fadilla; Dura, Justita
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2052

Purpose: The training activity entitled "Training on Simple Bookkeeping Preparation in Rembun Village Farmer Group" is an effort to provide basic understanding to Rembun Village farmer groups in managing their agricultural finances and bookkeeping more efficiently. Method: The training focuses on applying simple bookkeeping methods, which aim to help farmers record financial transactions, understand financial statements, and improve their financial management. Practical Applications: During the training, participants were taught the basic concepts of bookkeeping, cash management, recording agricultural transactions, using simple spreadsheets, and preparing financial statements. They are also introduced to mobile applications that can facilitate their bookkeeping process. The result of this training is expected to be an increase in the ability of farmer groups to manage their finances, optimize the use of resources, and produce more accurate financial reports. Conclusion: With this new understanding, Rembun Village farmer groups are expected to improve their operational efficiency and achieve sustainability in their agricultural business. This training is the first step in empowering the Rembun Village farmer group, with the hope that they can continue to improve their financial management and achieve greater success in agriculture.

Personal Branding di Linkedin: Faktor Kunci Dalam Hiring Decision Andrea Salsabila Widjanarka; Rifki Hanif
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.622

Usaha memperoleh karir yang sukses memerlukan kombinasi strategi yang tepat, ketekunan, keterampilan yang relevan, serta kemampuan beradaptasi dengan dinamika pasar kerja. Pengembangan personal branding dapat menjadi salah satu akselerator antara personal kepada Human Resources pada suatu perusahaan atau organisasi, salah satunya adalah personal branding di LinkedIn. Jenis metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif. Proses penelitian ini meliputi upaya-upaya seperti mengajukan pertanyaan dan prosedur, pengumpulan data yang spesifik dari partisipan, menganalisis data secara induktif (menafsirkan khusus-umum), dan menafsirkan makna data. Penelitian ini menggunakan teknik pengambilan sampel dengan metode purposive sampling. Metode ini memungkinkan peneliti untuk memilih partisipan yang dinilai mampu memberikan informasi paling sesuai dan mendalam untuk menjawab pertanyaan penelitian. Hasil survei menunjukkan bahwa LinkedIn menjadi platform yang sangat membantu dalam proses penjelajahan maupun pencarian kerja. Bagi kelompok perekrut, fitur pencarian berbasis filter di LinkedIn diidentifikasi sebagai alat yang efektif untuk mengarahkan proses pencarian kandidat yang sesuai. Hasil survei juga mengidentifikasi indikator personal branding yang memiliki pengaruh terhadap keputusan perekrutan, yaitu pengalaman kerja, keterampilan, dan rekomendasi.

The Influence of Work Engagement on Employee Performance at PT. Telkom Indonesia Tbk., Witel Malang Through Organizational Citizenship Behavior as a Mediation Variable Lintang Kamulyanisa Hadi; Rifki Hanif
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.478

Companies engaged in the service sector are strongly influenced by employee performance. The company will always try to develop employee performance so that company goals can be achieved. Getting employees who have high performance for the company is not an easy thing because it takes several factors that need to be contributed by employees to the company, including work engagement and organizational citizenship behavior. This study uses a quantitative research approach with analysis. The type of research used is explanatory research with survey methods. Data obtained through participant observation, interviews, and filling out questionnaires to a sample of 40 employees of PT. Telkom Indonesia Tbk., Witel Malang using a saturated sample from the customer care department. The instrument which consists of 18 statement items uses a Likert scale and five alternative answers. With the results of data analysis, it can be seen that work engagement affects employee performance through organizational citizenship behavior. While the work engagement variable does not directly affect employee performance

THE EFFECT OF WORK-FAMILY CONFLICT ON EMPLOYEE PERFORMANCE WITH JOB STRESS AS A MEDIATING VARIABLE AT ARIA GAJAYANA HOTEL IN MALANG CITY Octaviana, Chairain; Hanif, Rifki
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 2 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i2.2929

This research investigates the effect of work family conflict on employee performance, with work stress serving as a mediating factor, all within the context of the hospitality sector at the Aria Gajayana Hotel in Malang. The subject matter is pertinent because employees in the hospitality industry frequently encounter intense workloads and unpredictable scheduling, which elevate the probability of role conflict and psychological distress. This research aims to answer the question of how work-family disagreement leads to elevated job strain and reduced staff output, and whether job strain serves to mediate the connection between the two. This study provides empirical data concerning the mediating role of job strain in the relationship between work-family disagreement and staff output within the Indonesian hospitality industry, a sector that remains insufficiently explored in this particular high-demand occupational setting. A quantitative methodology utilizing Partial Least Squares Structural Equation Modeling (PLSSEM) via SmartPLS 3 was utilized. Data were gathered from 54 personnel through saturated sampling and analyzed via measurement and structural model assessments to determine direct and indirect consequences. The results demonstrate that work family conflict substantially increases work stress and concurrently diminishes employee performance. Work stress also holds a significant negative impact on employee performance and operates as an intermediary factor in the pathway between work family conflict and employee performance. The study concludes that role conflict and job strain are central determinants influencing staff output in the hospitality sector. These findings underscore the importance of organizational assistance, equitable task distribution, and stress management tactics to sustain peak performance.

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