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All Journal EL-MUHASABA CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Manajemen dan Profesional Buletin Abdi Masyarakat (BAM) Jurnal Ekonomi, Teknologi dan Bisnis MDP Student Conference e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Nusantara Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Hanif, Rifki
Institut Teknologi Dan Bisnis Asia Malang
Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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PENGARUH PROMOSI DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA Eva Choirunisa; Rifki Hanif
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.4276

Abstract

Technological developments lead to increasingly fierce competition in e-commerce. Tokopedia's marketing strategy in surviving in a competitive climate is promotion and brand ambassadors. This study aims to analyze the influence of promotions and brand ambassadors on purchasing decisions at Tokopedia by students of the Asia Institute of Malang. This study uses a quantitative method with a survey approach as a research design. The population of this study were 143 management students at the Asia Institute of Malang. The sample was determined using a purposive sampling technique with the criteria of an active Tokopedia user so that the total sample is 104 people. Research data was collected through a questionnaire. Data analysis was performed using multiple linear regression techniques, t test and F test to test the significance of the influence of promotions and brand ambassadors on purchasing decisions. The results of the study show that promotion has a positive and significant influence on purchasing decisions at Tokopedia. Likewise, brand ambassadors also have a positive and significant influence on purchasing decisions. In addition, the results of the F test show that there is a significant simultaneous influence between promotions and brand ambassadors on product purchasing decisions at Tokopedia. Keywords: Brand Ambassador, Promotion, Purchase decision
Increase The Community By Cultivating An Entrepreneurial Spirit Through Nusantara Culinary "Ayam Geprek" in Rainbow Village Perlis, Malaysia Justita Dura; Nur Lailatul Aqromi; Siti Nurul Afiyah; Wa Ode Irma Sari; Mulyaningtyas Mulyaningtyas; Mariana Puspa Dewi; Rifki Hanif; Hironimus Hari Kurniawan; Setyorini Setyorini; Adriani Kalalembang; Layli Dwi Rohmatunnisa; Puji Subekti
Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i2.2027

Abstract

Purpose: The purpose of this community service activity is to connect Indonesian local culture, especially through Ayam Geprek dishes, with international tourists visiting Rainbow Village Perlis, Malaysia. Method: This community service was carried out in Rainbow Village, Perlis, Malaysia. Its activities include a series of carefully planned stages. Preparation begins with an internal coordination meeting to draw up a detailed plan and divide tasks. Next, the team had a meeting with the local community and presented the concept of the project. Ayam Geprek cooking demonstration was conducted on the hall premises. Practical Applications: The results of the Ayam Geprek cooking demonstration activity showed a very positive response from international tourists in Malaysia. They rated this dish spicy but very tasty and impressive. This indicates the great potential of Ayam Geprek as a culinary attraction for tourists. The active involvement of the community in this activity also plays an important role in facilitating the introduction of Javanese cultural elements through Ayam Geprek dishes. Conclusion: Ayam Geprek cooking demonstration activities have been successful in achieving its goals. The positive response from international tourists shows the great potential of Ayam Geprek as a culinary attraction. It is hoped that this project will strengthen the relationship between Indonesia and Malaysia, particularly in the cultural and culinary context, as well as enrich the experience of international tourists in Malaysia.
READINESS OF TECHNOLOGICAL LITERACY TOWARD ONLINE SELLING INTEREST AMONG SME’S IN MALANG CITY Sidi, Agus Purnomo; Hanif, Rifki
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.691

Abstract

This study examines the complex relationship between social media use, digital literacy, and online selling among unemployed persons in Malang City. The study used simple linear regression analysis and a Likert scale questionnaire to examine the complex relationships between social media use, digital literacy, and online entrepreneurship. This study provides a comprehensive understanding of the various dynamics and lays the groundwork for future research and strategic interventions to use digital environments to change economic trajectories and empower entrepreneurs. The link between social media use and entrepreneurship shows the power of internet platforms to change lives. It also shows how digital environments may become lively ecosystems that support entrepreneurship. This study advances digital entrepreneurship and workforce growth. Social media, digital skills, and entrepreneurship help Malang's economy. Targeted interventions to improve digital competency and social media use can unleash entrepreneurial spirit in the city.
ETIKA PROFESI LEMBAGA KEJAKSAAN Ahmad Habib Afandi; Rifki Hanif; Alifia Farhanah
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1742

Abstract

The professional ethics of prosecutors were created so that prosecutors could be created who have integrity, are responsible, and are able to provide professional services to the community and are expected to be able to create a clean and effective bureaucracy, efficient, transparent based on Tri Krama Adhyaksa. Because everyone has recognition of fair legal guarantees, protection and certainty, as well as aqual treatment before the law. For this teason, by maintaining the prosecutor’s profession, it is hoped that prosecutors cn remain on a path that complies with the presence of a code of ethics all of this can be enforced in each profession.
Pengaruh Pembiayaan Dan Efisiensi Operasi Terhadap Pencapaian Laba Pada BPR Syariah Di Jawa Timur Hanif, Rifki; Fitri, Raisa
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 12 No 2 (2018)
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v12i2.35

Abstract

This study aims to determine the effect of Operating Costs and Income and Loan Asset Ratio to Achievement of Profit in Islamic Rural Banks in East Java. The existence of Sharia Banking is increasingly recognized by the government as shown by the increasing number of banks conducting business based on sharia principles in 2011. In 2011, banking performance showed positive growth supported by high profitability, and other financial indicators that showed positive growth , where growth in 2011 is relatively higher. Total assets of BPRS increased by 28.21% from Rp. 2.73 trillion (2010) to Rp. 3.50 trillion (in 2011), (Bank Indonesia, 2011). This study uses multiple regression analysis model. And the type of data used is secondary data taken through Bank Indonesia Report.
MENENTUKAN LOYALITAS PENGGUNA SHOPEEPAY BERDASARKAN USER EXPERIENCE DAN KEPERCAYAAN PELANGGAN Hanif, Rifki
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.969

Abstract

This study aims to examine the effect of trust as a mediation between user experience on the loyalty of Shopeepay application users among students of the FEB Institute of Asia Malang. This study uses path analysis. The type of research used is explanatory research with survey methods—data obtained by distributing questionnaires to a sample of 40 student respondents obtained through purposive sampling. Regarding the analysed data, user experience affects user loyalty through consumer trust. At the same time, the user experience variable does not directly affect customer loyalty.
MODEL AIDA PADA PELAYANAN PELANGGAN UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN Rifki Hanif; Agus Purnomo Sidi; Afira Rahmatul Annisa
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.19931

Abstract

This study aims to evaluate the influence of the AIDA (Attention, Interest, Desire, Action) communication strategy on consumers' purchase decisions in online stores. The rapid development of the internet in Indonesia has changed the way people conduct transactions, with the emergence of various online shopping sites. The method used is descriptive quantitative with a sample of 100 consumers. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that all AIDA variables significantly influence purchase decisions, with t-values of each variable being greater than the t-table value and a significance level of less than 0.05. The conclusion of this study is that the AIDA communication strategy is effective in increasing consumers' purchase decisions in online stores. Pelayanan Pelanggan that can provide clear, engaging, and consistent information with advertisements plays a crucial role in this. The implications of these findings underscore the importance of Pelayanan Pelanggan training in communication strategies to enhance consumer purchase decision.
WORKSHOP PENDAMPINGAN BISNIS TEKNOLOGI CERDAS “SMART TRASH BIN” DESA KESAMBEN, KECAMATAN NGAJUM, MALANG, INDONESIA Dura, Justita; Cahyaningtyas, Fadilla; Yogatama, Ahmad Nizar; Bukhori, Mohammad; Hanif, Rifki; Aqromi , Nur Lailatul; Afiyah, Siti Nurul; Riska, Suastika Yulia; Farokah, Lia; Arifin, Jaenal; Islamiyah, Mufidatul; Arifin, Samsul; Jatmika, Sunu
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 3 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i3.169

Abstract

Kesamben Village, Ngajum District, Malang Regency faces serious problems in waste management that have an impact on the environment and public health. This community service program aims to introduce "Smart Trash Bin" technology as an innovative solution in improving the efficiency and effectiveness of waste management in the village. This technology uses automatic sensors that allow people to dispose of garbage without touching the trash can, making it more hygienic and comfortable. Early results show high enthusiasm from the public for this technology, which can be seen from active participation in socialization, training, and question and answer sessions. The application of this technology has also succeeded in improving environmental cleanliness and reducing health risks. However, some challenges such as high implementation costs and difficulties in technology adaptation still need to be overcome through adequate financial support and ongoing training. With collaboration between the government, local communities, and related parties, this program has great potential to become a model in the application of smart technology for sustainable waste management in other regions.
Increasing Customer Trust in Islamic Bank: Role of Service Quality and Satisfaction Hidayati, Nur; Hanif, Rifki; Pradesa, Hafid Aditya; Agustina, Iin
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7291

Abstract

The financial services sector, particularly banking, fundamentally relies on trust as a cornerstone of its business operations. For bank customers, trust is a critical factor influencing their decision to establish and maintain transactional relationships, including the utilization of financial services. This research aims to comprehensively examine how electronic service quality (e-service quality) and customer satisfaction contribute to enhancing customer trust in Islamic Banks. Employing university students enrolled in Islamic higher education institutions in Malang, East Java, Indonesia, as the unit of analysis, this study adopts a quantitative approach. Data were collected from a sample of 97 Islamic bank customers through online questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Result show that E-Service Quality has a positive and significant effect on Customer Satisfaction with a path coefficient (β) of 0.798. This is the largest coefficient among the relationships studied, indicating a strong positive effect. Furthermore, Customer Satisfaction also shows a positive and significant influence on Customer Trust with a path coefficient (β) of 0.611. Lastly, the direct effect of E-Service Quality on Customer Trust has a path coefficient (β) of 0.199, which is not significant. The research findings indicate that e-service quality exerts the most substantial positive and significant influence on customer satisfaction within the tested research model. However, the analysis reveals that e-service quality does not have a direct significant impact on customer trust. Instead, customer trust is significantly influenced by the level of satisfaction experienced by customers. The crucial implication of this study lies in the affirmation of customer satisfaction as a primary outcome of e-service quality and simultaneously a key determinant in building customer trust, specifically within the context of Islamic bank customers. These results underscore the importance for Islamic banking institutions to prioritize the enhancement of their e-service quality to cultivate high levels of customer satisfaction, which will ultimately strengthen customer trust and long-term loyalty. This research provides empirical contributions to understanding the dynamics of trust in the Islamic banking context and offers strategic implications for bank management.
HARGA DAN PELAYANAN KREDIT SEBAGAI PENENTU KEPUASAN KONSUMEN: STUDI PADA ASTRA FIF CABANG PASURUAN II Buana, Qolbiyah Ratna; Hanif, Rifki
Jurnal Manajemen dan Profesional Vol. 6 No. 1 (2025): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i1.2658

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan pelayanan pinjaman kredit terhadap kepuasan konsumen Dana Astra FIF Group Cabang Kabupaten Pasuruan II. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden yang dipilih secara insidental. Hasil penelitian menunjukkan bahwa baik faktor harga maupun kualitas pelayanan memiliki kontribusi terhadap tingkat kepuasan konsumen. Hal ini menegaskan pentingnya strategi penetapan harga yang kompetitif dan pelayanan yang responsif dalam membangun loyalitas dan persepsi positif konsumen terhadap lembaga pembiayaan. Penelitian ini memberikan wawasan bagi pengelola jasa keuangan dalam mengoptimalkan faktor-faktor utama yang memengaruhi keputusan konsumen.
Co-Authors Abd Hadi Adriani Kalalembang Afira Rahmatul Annisa Agus Purnomo Sidi Agustina, Iin Ahmad Habib Afandi Alifia Farhanah Anjaningrum, Widiya Dewi Aqromi , Nur Lailatul Buana, Qolbiyah Ratna BUKHORI, MOHAMMAD Bukhori, Muhammad Dwi Mufidah Putra Eva Choirunisa Fadilla Cahyaningtyas Farokah, Lia Fitria, Lailatul Fitriyah Yuliani Hafid Aditya Pradesa Hironimus Hari Kurniawan Jaenal Arifin Justita Dura Layli Dwi Rohmatunnisa Mariesti Andriany, Lussia Mohammad Bukhori Mohammad Rofiq Mufidatul Islamiyah, Mufidatul mulyaningtyas, mulyaningtyas Nur Hidayati Nur Lailatul Aqromi Pangestu, Dimas Puji Subekti Puspa Dewi, Mariana Raisa Fitri Raisa Fitri Samsul Arifin Setyorini Setyorini Siti Nurul Afiyah Siti Nurul Afiyah Suastika Yulia Riska Suniya Sova Ayu Lestari Sunu Jatmika, Sunu Theresia Pradiani Wa Ode Irma Sari Winda Ayu Sugiarto Yogatama, Ahmad Nizar