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All Journal GANEC SWARA Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Ilmu Komunikasi Nuras : Jurnal Pengabdian Kepada Masyarakat Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Journal of Digital Media Communication
I Wayan Astraguna
Sekolah Tinggi Agama Hindu Negeri Gde Pudja Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Budaya dalam Seni Pertunjukan Ogoh-Ogoh Hindu Bali di Tengah Transpormasi Media Kadek Arya Juniati; Astraguna, I Wayan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5125

Abstract

Balinese art has its own peculiarities that are very attached to religious nuances. Its values are reflected in three main elements: satyam (truth, honesty), sivam (purity), and sundaram (beauty). As an integral part of Hindu culture, performing arts in Bali are not only a form of entertainment, but also a medium to convey religious teachings, mythology, and social and cultural values that are passed down through generations. In this case, cultural communication has a crucial role in building understanding, appreciation, and tolerance between cultural groups. This study uses a descriptive qualitative method to examine how digital media transformation affects the form, presentation, and meaning of Ogoh-ogoh performing arts. Data was obtained through digital observation of @infotampaksiring Instagram accounts and analyzed interpretively with a theoretical approach to cultural communication and digital media. Ogoh-ogoh symbolizes bhuta kala, a symbol of negative energy that needs to be neutralized ahead of Nyepi Day. The emergence of social media such as Instagram and TikTok has changed the way people present and interpret this tradition. Although it presents opportunities for cultural preservation, a contextual narrative is needed so that the spiritual and philosophical values of Ogoh-ogoh are maintained in the midst of the rapid flow of digitalization.
Ekonomi Kreatif : Pelatihan Ekonomi Kreatif untuk Remaja Karang Anyar Praktik Pembuatan Es Susu Gula Aren sebagai Ide Usaha Kekinian Kasih, I Gede; Anom, Anak Agung Istri; Astraguna, I Wayan
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.749

Abstract

Creative economy training for Karang Anyar teenagers through the practice of making coconut sugar ice cream is a form of community service. The purpose of this activity is to provide technical skills in making contemporary beverages, foster creativity, and introduce simple marketing strategies that are in accordance with the development of the digital era. The implementation method includes observation, preparation, provision of materials, and direct practice. The results of the training showed an increase in technical skills, creativity, and confidence of adolescents in producing products with economic value. Participants are able to mix ingredients, serve drinks in an attractive way, and understand simple ways to market products through social media. This activity also plays an important role as a positive alternative to reduce adolescent involvement in negative activities such as drunkenness and gambling. Thus, this training not only increases individual capacity, but also opens up new business opportunities that support the sustainable development of the creative economy of village communities.
Co-Authors Anom, Anak Agung Istri Cahyani, Ni Kadek Gita Desak Putu Saridewi Gede Eka Puja Dyatmika I Made Ngurah Oka Mahardika I Nyoman Wijana Kadek Arya Juniati Kartika, Komang Reza Kasih, I Gede Ni Putu Listiawati Ni Putu Listiawati Sayu Kadek Jelantik Sugiana, Tantrika Widiantari, Made Wijana, I Nyoman Yanti, Icha Budha