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All Journal Jurnal Pengembangan Wiraswasta Ekonomi dan Bisnis Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Pariwisata Terapan Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Sustainable Competitiveness on Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Journal of Tourism, Hospitality and Travel Management (JTHTM)
Beta Budisetyorini
Politeknik Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON TOURIST VISIT INTENTION TO PARI ISLAND, THOUSAND ISLAND Adzra Muthi'ah Hafizhah; Beta Budisetyorini; Sumaryadi
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): IJSCOT I-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.768

Abstract

One of the government's efforts to increase tourist visits is by doing digital marketing. Digital marketing is also carried out by the SUDINPAREKRAF Thousand Island to increase the number of tourists to Pari Island. Pari Island is one of the resident islands on Thousand Island. Starting from 2018 until now there has been a decline in the level of tourist visits to Pari Island caused to natural disasters. Even so, other resident islands in the Kepulauan Seribu have more tourist visits than Pari Island. In 2020, the SUDINPAREKRAF Thousand Island held technical guidance on using social media as a tool to market Pari Island. This study aims to explain the influence of social media marketing on interest in visiting Pari Island, Thousand Island. This study uses a quantitative approach through a verification method based on probability sampling of the population. The number of respondents in this study was 150 who were obtained through an online questionnaire and were taken according to the target market of the SUDINPAREKRAF Thousand Island. The data obtained were processed using SPSS, interval successive method (MSI), descriptive statistical analysis, and simple regression. The results of this study indicate that social media marketing has a significant effect on interest in visiting Pari Island, Thousand Island.
THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG Susilo, Adzmi Fillah Dianariesla Garianjani; Beta Budisetyorini; Wisnu Rahtomo
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): IJSCOT I-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.769

Abstract

Ten days after the President of Indonesia announced the first COVID-19 case, WHO declared that COVID-19 is a global pandemic. Since then, the virus has spread rapidly and caused numerous deaths and terrible economic impacts. According to UNWTO, tourism is one of the most effective sectors, due to worldwide restrictions on travel and closed borders. In Indonesia alone, the pandemic decreases around Rp 85 trillion of Indonesia’s tourism revenue by 2020. Based on many reports a lot of hotel and food businesses were shut down and many workers were impacted. In an attempt to recover the condition Ministry of Tourism and Creative Economy implemented a program called CHSE certification to ensure tourists' safe travel. Floating Market Lembang is one of the certified CHSE destinations in Bandung. The subject of this study is the visitors of Floating Market Lembang, who visited the destination around December 2020 to June 2021. This study aimed to see the impact of CHSE certification in Floating Market Lembang on tourists’ visiting decisions. As destination attributes play a big role in tourists’ visiting decisions, this will be seen through tourist motivation, push and pull factors. Quantitative methods used to generate tourists’ opinions on the matter then will be analyzed using regression analysis. The result of this study shows that push factors alone have no influence on tourists’ motivation, pull factors, on the other hand, have an influence on tourist’s motivation. At the same time, both push and pull factors have an influence to visit Floating Marker Lembang under CHSE circumstances.
YOGYAKARTA CITY AS A SMART DESTINATION TOURIST Alvin, Giovanni; Budisetyorini, Beta; Sopian, Tatang
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 02 (2022): IJSCOT I-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i02.1014

Abstract

The application of smart cities has become a trend in regional planning in Indonesia. The current condition of urban development planning is more focused on environmental and social aspects of sustainability of the problems of today which are directly related to problems urban. Such as the decline in the quality of public services, the reduced availability of land settlements, road congestion, difficulty finding parking spaces, increased consumption of energy, waste pollution, increased crime rates, and other social problems. Thus, to be able to solve these problems, planning is needed One of the smarter developments is through smart cities. One of the development sectors which has become a priority for the last 5 years is the tourism sector. Where in the field tourism is known as the Smart Tourism concept. In Indonesia Smart City Index Year 2018, the city of Yogyakarta is ranked third in the medium city category. So that this research in the end will answer the readiness of the City of Yogyakarta as a Smart Tourism Destination. This research is based on three variables, namely, smart service, smart marketing, and smart service management. In this study, the researcher used a qualitative descriptive analysis. Study This study was conducted on July 30, 2019, to August 10, 2019. Participants in the study It is divided into two, namely enterprise and government. Enterprise participants include Museum Fort Vredeburg, Smart Park, Aisya Tour, Zaza Tour, Cabin Hotel, Paku Mas Hotel, Hamzah Batik, Beringharjo Market, and for the government, namely the Yogyakarta City Tourism Office. Results from this study show that enterprises and governments are still not ready to become smart tourism destinations. The results of this study are expected to be an input for the enterprise and the government in the city of Yogyakarta to be able to implement smart tourism in the future
Pengembangan Pariwisata Bertema Eco-Forest dan Sungai di Bumi Perkemahan Tangsi Jaya Budisetyorini, Beta; Adisudharma, Deddy; Arsyul Salam, Dicky; Fitriani Adiwarna Prawira, Mega; Wulandari, Wisi; Susanto, Eko
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.220

Abstract

Pengembangan wisata yang berada di jalur alternatif pada umumnya mengalami beberapa kendala dikarenakan permasalahan pola ruang terkait aksesibilitas serta tata ruang fisik alam, tata ruang aktivitas dan fasilitas wisata terkait pertimbangan pariwisata berkelanjutan. Bumi Perkemahan Tangsi Jaya terletak di jalur alternatif Ciwidey-Cianjur memiliki potensi wisata perkemahan dengan keunikan daya tarik wisata alam hutan, pedesaan, persawahan dan sungai dengan dominasi pengunjung lokal dan domestik. Penelitian bertujuan mengkaji pengembangan wisata bumi perkemahan melalui pendekatan deskriptif-kualitatif pada aspek spasial, pola ruang serta tata ruang aktivitas dan fasilitas wisata berdasarkan konsep Eco Forest Tourism, River Tourism dan tata ruang fisik alam. Penelitian ini telah menghasilkan gambar pemetaan pola ruang, serta tata letak aktivitas dan fasilitas wisata bumi perkemahan Tangsi Jaya yang mempertimbangkan pariwisata berkelanjutan. Penerapan hasil penelitian ini diharapakan dapat menjadi arahan rencana pengembangan pembangunan Bumi Perkemahan Tangsi Jaya bagi para pengelola setempat dengan harapan sektor pariwisata dapat memberikan multiplier effect pariwisata berkelanjutan baik bagi peningkatan pendapatan daerah maupun pemerataan pendapatan masyarakat Kabupaten Bandung Barat, Ciwidey, Cianjur di masa yang akan datang
Rancangan Produk Rekreasi Wisata Memancing Sungai Bogowonto, Kabupaten Purworejo Budisetyorini, Beta; Adisudharma, Deddy; Arsyul, Dicky; Wulandari, Wisi; Fitriani Adiwarna Prawira , Mega
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.651

Abstract

The distribution of tourism potential in Purworejo Regency has been well mapped and must be supported by suitable approach, one of which is the development of river tourism. The actual river tourism activities that have been developed on the Bogowonto River are adventure tourism activities, namely white water rafting. However, the potential of river tourism on Bogowonto River is not only limited for rafting. The development of recreational fishing products on the Bogowonto River can be an opportunity for tourism development in Purworejo Regency. Recreational fishing regarded as a form of tourism activity in accordance with sustainable tourism (Hall, 2019; UNWTO, 2021). This can be seen from the pattern of recreational fishing that does not focus on the number of fish caught, the arrangement of the tools used, as well as the positive impact given to the community on the economic side. The study (Butler et al., 2020) shows that there is a positive contribution of fishing tourism to ecological preservation. From the business side, the Government of Indonesia has regulated fishing tourism businesses (Regulation of the Minister of Tourism of the Republic of Indonesia No. 19 of 2015 concerning Standards for Fishing Tourism Business, 2015), including business arrangements for providing places and facilities for fishing activities using special equipment and safety equipment including the provision of guide services. This study will identify and analyze recreational fishing tourism products based on packages, fishing equipment, fishing tour guides and supporting facilities in the Bogowonto River Area, Purworejo Regency. The long-term goal of this research is to contribute to the design of recreational fishing products for the development of tourist destinations in Purworejo Regency as a guide for stakeholders regarding the utilization of the Bogowonto River
Surf Fishing Prospect: Developing Pangandaran Beach Tourism Destination Dicky Arsyul Salam; Budisetyorini, Beta; Deddy Adisudharma; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1139

Abstract

Fishing tourism has become a global recreational trend, providing visitors with a memorable beach activity-based experience. Fishing tourism is a relatively new development in sustainable tourism, where tourists can participate in fishing operations by using surf fishing techniques to catch and cook freshly caught fish on-site. Pangandaran beach tourism destination provides a potential spot for surf fishing. This research examines the prospects for developing surf fishing to increase quality beach activity experiences in Pangandaran. This is achieved through face-to-face interviews with five experienced fishers and ten tourists who wanted to participate in this process. By using ansoff matrix analysis, the surf fishing prospect of Pangandaran Beach tourism destination suggests implementing a product development strategy to create new products of fishing tourism experiences and techniques provided for the existing tourist market fishing lover.
Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Adisudharma, Deddy; Salam, Dicky Arsyul; Wulandari, Wisi; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.15

Abstract

Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.
Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations Prawira, Mega Fitriani Adiwarna; Budisetyorini, Beta; Salam, Dicky Arsyul; Adisudharma, Deddy; Wulandari, Wisi
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.139

Abstract

This study explores integrating alternative food practices into the development of the Ciletuh Geopark Destination, focusing on Hanjeli Tourism Village and its surrounding areas. The research aims to enhance visitor experiences and promote sustainable regional development by blending culinary diversity with tourism offerings. Employing a mixed-methods approach, data was collected through surveys, interviews, and field observations to assess the current state of alternative food integration and its impact on tourism development. Findings reveal significant opportunities for leveraging alternative food as a unique selling point for the destination, catering to diverse visitor preferences and contributing to the socio-economic growth of local communities. The study underscores the importance of strategic planning and collaboration among stakeholders to effectively integrate alternative food practices into destination development initiatives, ensuring the preservation of cultural heritage and environmental sustainability.
Co-Authors Adzra Muthi'ah Hafizhah Alvin, Giovanni Anasthasya Ayu Imelda Maramis Arsyul, Dicky Brantas Brantas Deddy Adisudharma Deddy Adisudharma Deddy Adisudharma Devi Andita Aprilia Devin Cahya Triansya Dharani Kandahsari Dicky Arsyul Dicky Arsyul Salam Eko Susanto Hery Sigit Cahyadi, Hery Sigit Ida Ayu Made Paramita Sarasvati Jamhari Jamhari Mega Fitriani Adiwarna Prawira Permana, Odang Rachmat Syam Rifa Agustina Salsabila Sumaryadi Susilo, Adzmi Fillah Dianariesla Garianjani Tatang Sopian Wisi Wulandari Wisnu Rahtomo