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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam KOMUNIKA Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Wacana: Jurnal Ilmiah Ilmu Komunikasi Journal of Community Empowerment
Yusron Saudi
Universitas Ahmad Dahlan
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PENINGKATAN LITERASI MEDIA PEREMPUAN MELALUI WORKSHOP PARTISIPATIF DI KOMUNITAS MBW LOMBOK Rahmawati, Endang; Rohmah, Nur Liya Ni'matul; Saudi, Yusron
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.30817

Abstract

ABSTRAK                                                                            Media memiliki peran sentral dalam membentuk pemahaman dan persepsi masyarakat, termasuk dalam menyebarkan isu-isu sensitif yang secara langsung berdampak pada perempuan. Di tengah maraknya hoaks, stereotip gender, dan konten negatif di media sosial, kemampuan perempuan untuk memahami dan menyaring informasi menjadi kebutuhan mendesak. Komunitas Perempuan Mataram babyweares adalah sebuah komunitas yang berdiri pada tahun 2017 di Kota Mataram. Komunitas ini beranggotakan para ibu yang memiliki kepedulian terhadap praktik pengasuhan anak, khususnya melalui metode babywearing atau menggendong bayi dengan alat bantu yang ergonomis dan aman. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini diselenggarakan dalam bentuk Workshop Literasi Media Perempuan bekerja sama dengan komunitas Mataram Babywearers (MBW) di Lombok, dengan tema “Pentingnya Bijak Bermedia Sosial dan Cara Cek Fakta Berita Hoaks”. Metode pelaksanaan berupa pelatihan intensif satu hari yang terbagi dalam tiga sesi utama: pemahaman dasar literasi media, keterampilan penggunaan media digital, dan pembuatan konten kolaboratif. Peserta yang terlibat dalam kegiatan pengabdian ini adalah seluruh anggota Komunitas MBW dengan jumlah kurang lebih 70 orang. Pendekatan yang digunakan bersifat partisipatif dan berbasis praktik langsung dengan menggunakan perangkat digital serta media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dalam membedakan informasi valid dan berita palsu, serta kemampuan kritis dalam menggunakan media digital. Peserta juga berhasil memproduksi konten edukatif berupa artikel, blog, dan poster yang mencerminkan perspektif perempuan dalam komunitas mereka. Diskusi dan refleksi peserta mengindikasikan adanya perubahan sikap dan peningkatan kepercayaan diri dalam menggunakan media untuk menyuarakan opini dan kebutuhan mereka. Kegiatan ini memberikan dampak positif dalam pemberdayaan perempuan dan membangun jejaring komunikasi yang lebih sehat dan produktif di tingkat komunitas.Kata kunci: literasi media, perempuan, media sosial, hoaks, pemberdayaan komunitas, babywears. ABSTRACT The media plays a central role in shaping public understanding and perception, including the dissemination of sensitive issues that directly impact women. Amidst the rampant spread of hoaxes, gender stereotypes, and negative content on social media, women's ability to understand and filter information has become an urgent necessity. Community. Mataram Babywearers is a community that was established in 2017 in the city of Mataram. This community consists of mothers who are concerned about child-rearing practices, particularly through the method of babywearing, which involves carrying babies with ergonomic and safe carrying tools. Therefore, this Community Service activity is organized in the form of a Media Literacy Workshop for Women in collaboration with the Mataram Babywearers (MBW) community in Lombok, with the theme 'The Importance of Being Wise in Social Media and How to Fact-Check Hoax News'. The implementation method is in the form of an intensive one-day training divided into three main sessions: basic understanding of media literacy, skills in using digital media, and collaborative content creation. Participants involved in this service activity are all members of the MBW Community, totaling around 70 people. The approach used is participatory and practice-based, utilizing digital devices and social media. The activities resulted in an increased understanding among participants in distinguishing valid information from fake news, as well as critical skills in using digital media. Participants were also able to produce educational content in the form of articles, blogs, and posters that reflect the perspectives of women in their communities. Discussions and reflections from participants indicated a change in attitudes and an increase in confidence in using media to voice their opinions and needs. This activity had a positive impact on women's empowerment and built healthier and more productive communication networks at the community level. Keywords: Literacy. Media. Women
The Utilization of Artificial Intelligence as a Technological Revolution Transforming the Film Industry Madhini, Intan Tamara; Rahmah, Nurliya Ni'matul; Saudi, Yusron
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4704

Abstract

This research aims to describe and analyze the use of artificial intelligence (AI), specifically through the Suno.AI platform, in the production of film backsounds by students. The issues raised in this research are how AI can contribute to the creative process of making background music, and to what extent this technology can fulfill the emotional and narrative needs of a film. This research uses a descriptive qualitative approach by adopting the media equation theory, which states that humans often treat media, including AI, as if they were real social actors. The results show that the use of AI, specifically Suno.AI, is able to accelerate the process of creating music composition by generating relevant initial drafts according to the visual and emotional context of the film, as applied in the production of Kata Lana. This platform is not only efficient in reducing production time, but also enables a broader exploration of musical ideas. However, there are some challenges, such as AI's limitations in creating complex emotional nuances and unique variations of musical styles. While AI is capable of producing technical compositions, the role of a human composer is still necessary to give a personalized and immersive touch to the final result. The findings confirm that collaboration between humans and AI can improve production efficiency while maintaining artistic quality in the film industry.
THE URGENCY OF DIGITAL BROADCASTING FOR PUBLIC INTEREST TO GET QUALITY BROADCASTING SERVICES: (STUDY ON TVRI NTB LOVERS GROUP) Saudi, Yusron; Rahmawati, Endang
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 15 No. 1 (2023): Islamic Communication
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v15i1.7590

Abstract

The transition from analog to digital broadcasting has been mandated for West Nusa Tenggara (NTB) Province. Numerous stakeholders are involved in the dissemination of information about the relocation of broadcasting in NTB. The spread of information about broadcasting migration and the pressing need for digital broadcasting are investigated in this study using the qualitative technique. The study's findings show that the government used a number of broadcasting organizations (TV and radio) to disseminate information about the migration to digital television in NTB. The public has endorsed this in order to acquire broadcasting services of a higher caliber. This switch to broadcasting is the best move for making optimum use of frequency and fostering the development of the digital economy and industry.
BROADCAST MONITORING AND COMMUNITY INVOLVEMENT IN KPID NTB PROGRAM IN WEST LOMBOK Saudi, Yusron; Rahmawati, Endang; Fathurrijal; Nasr, Badlihisham Bin Mohd
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 16 No. 2 (2024): Communication and Digital Religion
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v16i2.11303

Abstract

Monitoring of broadcasting content by various parties includes public awareness and participation to create a positive broadcasting atmosphere in Indonesia. This research uses a qualitative method that focuses on the Environmental Care Program by KPID NTB in Banyumulek Village, West Lombok. The results showed that KPID NTB succeeded in building public awareness and participation in monitoring broadcast content through media literacy activities in the Desa Peduli Penyiaran program. This is reflected in two indicators, namely the creation of effective communication between the community and various parties and the increasing number of complaint desks that enter KPID NTB.
Religious Tolerance And Communication Dynamics In Educational Environments Salwa, Salwa; Rahmawati, Endang; Suhadah, Suhadah; Saudi, Yusron
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/2dbgwp71

Abstract

Interpersonal communication between students and lecturers plays an important role in increasing learning motivation both on and off campus. Effective communication is essential to support smooth academic interaction. Meanwhile, religious tolerance encourages individuals to socialize not only with those of the same faith but also with those of different beliefs, thereby creating a harmonious environment. This study aims to explore the dynamics of interpersonal communication and religious tolerance between students and lecturers in an academic setting. This study employed a qualitative method with a phenomenological approach, involving 99 respondents. Data were collected through questionnaires and analyzed using the Miles and Huberman model. The results showed several indicators of interpersonal communication, including openness (25%), empathy (31%), support (33%), a positive attitude (32%), and equality (34%). Indicators of religious tolerance included care (38%), compassion (38%), mutual respect (40%), openness (44%), and comfort (36%). The average scores for interpersonal communication and religious tolerance were 31% and 39%, respectively. These findings indicate a positive pattern of communication in the academic environment and a fairly good level of tolerance among students and lecturers. The results provide a foundation for designing training programs that strengthen interpersonal communication skills and promote religious tolerance in higher education institutions.
Digital Da'wah Strategies In Guiding Parents To Become The First Madrasah For Children Rahmawati, Endang; Rohmah, Nurliya Ni'matul; Saudi, Yusron
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 9, No 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v9i1.35283

Abstract

Abstrak: Penelitian ini menganalisis strategi dakwah digital orang tua dalam peran mereka sebagai madrasah pertama bagi anak-anak di tengah tantangan disrupsi teknologi. Menggunakan pendekatan kualitatif dengan metode studi kepustakaan, penelitian ini mensintesis temuan dari berbagai literatur untuk membangun sebuah kerangka kerja strategis yang unik dan orisinal. Hasilnya, penelitian ini mengidentifikasi Kerangka Strategis 5-M sebagai model yang efektif: (1) Memahami, yaitu memandang anak sebagai anugerah yang harus dijaga fitrah-nya; (2) Meneladani, yaitu membangun otoritas moral digital melalui praktik yang bertanggung jawab; (3) Mengarahkan, yaitu berperan sebagai digital navigator yang memandu anak; (4) Menghadirkan, yaitu menciptakan benteng spiritual dan emosional; dan (5) Mengembangkan, yaitu menjadi pembelajar berkelanjutan di era digital. Kerangka 5-M ini tidak hanya menjawab tantangan pendidikan anak di era digital tetapi juga menawarkan panduan praktis dan holistik bagi orang tua untuk menanamkan nilai-nilai agama secara efektif. Abstract: This study analyzes the digital da'wah strategies of parents to effectively serve as the "first madrasah" for their children amid the challenges of technological disruption. Using a qualitative approach with a library research method, the study synthesizes findings from various literature to build a unique and original strategic framework. The results identify the 5-M Strategic Framework as an effective model: (1) Understanding (Memahami), viewing children as a divine gift whose fitrah must be protected; (2) Modeling (Meneladani), building digital moral authority through responsible practice; (3) Guiding (Mengarahkan), acting as a digital navigator to lead children; (4) Presence (Menghadirkan), creating a spiritual and emotional fortress; and (5) Evolving (Mengembangkan), becoming a continuous learner in the digital era. This 5-M framework not only addresses the challenges of child education in the digital age but also offers a practical and holistic guide for parents to effectively instill religious values. 
Perayaan resepsi milad ke-45 tahun UMMAT: momentum refleksi dan mengambil ibrah dari Bendungan Ma’rib Palahuddin, Palahuddin; Sukuryadi, Sukuryadi; Ibrahim, Ibrahim; Johari, Harry Irawan; Gunawan, Adi; Hafiz, Abdul; Saudi, Yusron; Mintasrihardi, Mintasrihardi; Adiansyah, Joni Safaat; Nurhayati, Nurhayati
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.33799

Abstract

Abstrak Perayaan milad UMMAT ke-45 harus dijadikan sebagai momentum untuk melakukan refleksi terhadap perjalanan UMMAT selama ini. UMMAT harus mengambil iktibar dari negeri Saba’ yang awalnya subur, makmur, dan diberi anugerah rizki melimpah melalui bendungan Ma’rib, tetapi karena kufur nikmat akhirnya kenikmatan itu berubah menjadi malapetaka. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman, kesadaran, dan implementasi nilai-nilai al-Qur’an dengan mengambil iktibar dari bendungan Ma’rib. Metode pengabdian dilaksanakan menggunakan pendekatan service learning dengan metode ceramah. Hasil pengabdian ini menunjukkan perubahan pandangan dan perilaku positif yang tercermin dalam peningkatan tata kelola UMMAT. Kegiatan partisipatif dalam resespsi milad dapat menjadi alternatif model yang efektif dalam memperkuat pemahaman agama, membangun kesadaran, dan mempromosikan nilai-nilai yang terkandung dalam ajaran Al-Quran dalam membangun tata kelola kampus yang lebih baik, terencana, transparan, dan akuntabel. Kata kunci: resepsi; refleksi; milad UMMAT ke-45; Bendungan Ma’rib. Abstract The 45th anniversary celebration of the UMMAT should be used as an opportunity to reflect on the UMMAT's journey thus far. The UMMAT must learn from the story of the land of Saba', which was once fertile, prosperous, and blessed with abundant provisions through the Ma'rib dam, but due to ingratitude, that prosperity eventually turned into disaster. This community service initiative aims to enhance understanding, awareness, and implementation of Quranic values by drawing lessons from the Ma’rib dam. The service learning approach is implemented through lectures. The outcomes of this community service demonstrate positive changes in perspectives and behavior, reflected in improved governance within the UMMAT. Participatory activities during the anniversary celebration can serve as an effective alternative model for strengthening religious understanding, fostering awareness, and promoting the values contained in the teachings of the Qur’an in building a better, well-planned, transparent, and accountable campus governance system. Keywords: reception; reflection; 45th milad of the UMMAT; Ma’rib Dam
PENINGKATAN LITERASI DAKWAH DIGITAL BAGI IBU-IBU MAJELIS TAKLIM DI ERA MEDIA SOSIAL Rahmawati, Endang; Saudi, Yusron
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK                                                                                     literasi dakwah digital pada kelompok ibu-ibu majelis taklim di era media sosial merupakan isu krusial yang berdampak pada efektivitas penyebaran nilai-nilai keislaman di ruang digital. Rendahnya pemahaman tentang literasi digital, etika komunikasi Islam, serta keterbatasan keterampilan dalam membuat konten dakwah menjadi kendala utama bagi majelis taklim dalam memanfaatkan media sosial sebagai sarana dakwah yang bijak, santun, dan kreatif. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan, softskill, serta hardskill anggota majelis taklim dalam literasi dakwah digital, agar mereka mampu menjadi agen dakwah digital di lingkungan keluarga, komunitas, maupun masyarakat luas. Program dilaksanakan melalui metode sosialisasi, workshop, penyuluhan, diskusi, dan praktikum pembuatan konten digital di Masjid Baiturrahman Pesona Banyu Asri, Banyumulek, Lombok Barat. Mitra utama dalam kegiatan ini adalah Majelis Taklim Baiturrahman Pesona Banyu Asri, beranggotakan 25 ibu-ibu rumah tangga dengan latar belakang pendidikan beragam. Evaluasi dilakukan secara sistematis melalui pre-test dan post-test, observasi langsung, serta analisis hasil praktik pembuatan konten digital oleh peserta. Hasil yang dicapai menunjukkan adanya peningkatan pemahaman literasi dakwah digital sebesar 80%, keterampilan hardskill pembuatan konten digital meningkat 75%, sedangkan softskill terkait sikap bijak bermedia sosial dan etika komunikasi Islam meningkat sebesar 85% dibandingkan sebelum pelaksanaan kegiatan. Selain itu, terbentuknya komunitas dakwah digital sederhana di lingkungan majelis taklim dan meningkatnya motivasi peserta untuk menyebarkan pesan-pesan keislaman melalui media sosial menunjukkan dampak positif secara sosial dan kelembagaan. Kegiatan ini mendorong transformasi majelis taklim menjadi pusat pendidikan dakwah modern yang lebih adaptif terhadap perubahan zaman dan berkontribusi pada pembangunan karakter masyarakat digital yang religius. Kata kunci: literasi dakwah digital, majelis taklim, pemberdayaan perempuan, media sosial. ABSTRACTThe objective of this community engagement activity is to improve the knowledge, soft skills, and hard skills of majelis taklim members in digital dakwah literacy, enabling them to become digital dakwah agents in their families, communities, and wider society. The program was conducted through methods such as socialization, workshops, counseling, discussions, and practical sessions on digital content creation at Masjid Baiturrahman Pesona Banyu Asri, Banyumulek, West Lombok. The main partner in this activity was Majelis Taklim Baiturrahman Pesona Banyu Asri, with 25 housewife members from diverse educational backgrounds. Evaluation was conducted systematically through pre- and post-tests, direct observation, and analysis of participants’ digital content creation outcomes. The results showed an increase in digital dakwah literacy understanding by 80%, an improvement in hard skills for digital content creation by 75%, and a rise in soft skills related to wise social media behavior and Islamic communication ethics by 85% compared to the pre-activity condition. Additionally, a simple digital dakwah community was formed within the majelis taklim environment, and participant motivation to spread Islamic messages through social media increased, indicating positive social and institutional impacts. This activity has encouraged the transformation of majelis taklim into a modern educational center for dakwah that is more adaptive to changing times and contributes to the development of a digitally religious community character. Keywords: digital dakwah literacy, majelis taklim, women’s empowerment, social media.
Co-Authors Adi Gunawan, Adi Endang Rahmawati, Endang Fathurrijal Hafiz, Abdul Ibrahim Ibrahim Johari, Harry Irawan Joni Safaat Adiansyah Madhini, Intan Tamara Mintasrihardi, Mintasrihardi Nasr, Badlihisham Bin Mohd Nurhayati Nurhayati Palahuddin, Palahuddin Rahmah, Nurliya Ni'matul Rohmah, Nur Liya Ni'matul Rohmah, Nurliya Ni'matul Salwa Salwa Suhadah Suhadah, Suhadah Sukuryadi, Sukuryadi