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All Journal Jurnal Sains Dan Teknologi (SAINTEKBU) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Newton : Networking And Information Technology
Munawarah Munawarah
Universitas KH. A. Wahab Hasbullah
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Pemberdayaan Optimalisasi Branding dan Pemasaran Digital Produk Lokal BUMDes Desa Bicak melalui TikTok, Website, dan Penguatan Identitas Visual Produk Primaadi Airlangga; Munawarah Munawarah; Siti Sufaidah; Muhammad Fatich; Mutawakkil Alallah; Nisfu Laily Shofiatujidda; Purwatiningsih Purwatiningsih; Amanatus Salamah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6285

Abstract

Government Regulation Number 11 of 2021 concerning Village-Owned Enterprises (BUMDes) emphasizes the strategic role of BUMDes in strengthening village economic independence and community welfare. Bicak Village, Trowulan District, Mojokerto Regency, has local product potential in the form of knitting, ecoprint, and accessories. However, the marketing process still faced several obstacles, including limited branding identity, lack of attractive visual promotion media, and suboptimal use of digital platforms. This community service activity aimed to strengthen branding and digital marketing capacity through participatory-collaborative methods involving BUMDes managers, vocational high school students majoring in visual communication design, PKK members, and local business actors. The program was attended by 50 participants consisting of 10 BUMDes administrators, 20 vocational students, 15 PKK members, and 5 local MSME actors. Activities included digital marketing socialization, TikTok content training, product photography workshops, development of logos, hangtags, brochures, and marketing websites. Evaluation was conducted through activity observations, pretest–posttest questionnaires, documentation of participants' practical work, reflective discussions, and participant feedback on the implementation of the training program. The results showed an increase in participants’ understanding of digital marketing from an average score of 58.4 to 84.6. In addition, TikTok promotional content, product photo, website catalog product, and branding media in the form of logos and hangtags were successfully produced and used by BUMDes. This program contributed to improving participants’ digital promotion skills and strengthening the branding identity of local products in Bicak Village
Implementation of the Laravel framework in student activity service management Siti Sufaidah; Feriska Maharani; Munawarah Munawarah
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/d7je1d74

Abstract

Student activity service management is an important aspect in supporting the development of potential, participation, and administration of student activities in the university environment. At KH. A. Wahab Hasbullah University, the process of managing activities such as Field Experience Practice (PPL), internships, Community Service Programs (KKN), graduation ceremonies, and graduation ceremonies is still done manually, generally through WhatsApp groups. This method has limitations in terms of information reach, data documentation, and service efficiency. Therefore, this study aims to design and build a web-based student activity service management information system using the Laravel framework. Laravel was chosen because it supports the development of structured, secure, and efficient web applications with a Model-View-Controller (MVC) approach. The development method used is Waterfall, which includes the stages of needs analysis, system design, implementation, testing, and maintenance. The results of this study are expected to produce a digital platform that can accelerate the process of delivering information, simplify activity registration, and support documentation and reporting of student activities in an integrated and real-time manner.
Co-Authors Adip Miftahul Ulum Ahmad Kharisudin Ashar Ahmad Khusnul Hakim Alfi Ainun Oktafiani Amanatus Salamah Basalaf Ahmad Saiful Devi Oktavianti Devina Ayu Lestari Feriska Maharani Firdaus May Sulvani Hariono, Tholib Hikmatul Hasanah Idris Nurdin Halidi Kurnia Andi Nugroho Laily Mufarrohah MasHudi Ainun Gofar Memey Ayu Prasastii Moh. Anshori Aris Widya Muhammad Al Ghozali Muhammad Fatich Mutawakkil Alallah Nisfu Laily Shofiatujidda Nur Khafidhoh Nurul Aminah Primaadi Airlangga Purwatiningsih Purwatiningsih Rahmat Aris Mujahidin Sifaunajah, Agus Siti Faizatul Ummah Siti Sufaidah Sujono Sujono Ummi Uswatun Khasanah Zulfikar