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All Journal Jurnal Bisnis dan Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JRB-Jurnal Riset Bisnis Udayana Journal of Law and Culture Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Jurnal Manajemen Stratejik dan Simulasi Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Business Studies and Management Review Journal Publicuho
Elsa Felina Effendi, Eri Besra
Andalas University
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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PENGARUH PULL DAN PUSH MOTIVATION TERHADAP REVISIT INTENTION DIMEDIASI OLEH SATISFACTION PADA WISATAWAN PANTAI SIKABAU KABUPATEN PASAMAN BARAT Rika Rahmadina; Eri Besra; Dessy Kurnia Sari
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.640

Abstract

The study aims to examine the effect of pull and push motivation on revisit intention mediated by satisfaction for Sikabau beach tourists in Pasaman Barat Regency. Respondents were selected using a purposive random sampling technique with a total of 200 samples consisting of individuals who had visited Sikabau Beach at least once. The data is obtained by distributing online questionnaires to respondents and analyzed using SmartPLS. The data analysis method uses structural equation modelling with partial least squares (SEM-PLS). The result showed that push motivation has a significant effect on revisit intention, while pull motivation shows an insignificant effect on revisit intention. Pull motivation, push motivation and satisfaction have significant effects on revisit intention. Satisfaction is able to partially mediate the relationship between pull motivation and revisit intention, while push motivation and revisit intention are fully mediated by satisfaction.
EFEKTIVITAS STORYTELLING MARKETING DAN KUALITAS PELAYANAN TERHADAP PURCHASE DECISION DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Pada Survey Pelanggan Indihome Kota Padang) Rezky Mulia Armus; Eri Besra; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.859

Abstract

This study aims to analyse the effect of storytelling marketing and service quality on purchase decisions with trust as a mediating variable among IndiHome customers in Padang City. The study employed purposive sampling with a total sample of 195 respondents who had subscribed to IndiHome for at least 6 months. Data analysis was conducted using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS 4.0 software. The results show that storytelling marketing does not have a significant effect on purchase decisions. Conversely, service quality has a positive and significant effect on purchase decisions. Furthermore, both storytelling marketing and service quality have a positive and significant effect on trust. Trust also has a positive and significant impact on purchase decisions, mediating the influence of storytelling marketing and service quality on these decisions. The coefficient of determination (R²) value for the trust variable is 0.683, which means that 68.3% of the variation in trust can be explained by storytelling marketing and service quality. Meanwhile, the R² value for subscription decisions is 0.677, which means that 67.7% of the variation in subscription decisions can be explained by storytelling marketing, service quality, and trust. The remaining 32.3% is explained by other factors outside the scope of this study.
PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER ENGAGEMENT TERHADAP CONTINUED ENGAGEMENT INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA CHATBOT SABRINA BANK BRI REGIONAL OFFICE PADANG Macelina Shally Ardias; Eri Besra; Alfitman
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.891

Abstract

This research explores the impact of customer experience and engagement on the continued intention to use the service, highlighting the mediating role of customer satisfaction. The study was conducted among users of Chatbot Sabrina at Bank BRI Regional Office Padang, employing a quantitative approach with a survey of 210 respondents and analysis using structural equation modelling. Results show that both customer experience and engagement significantly enhance satisfaction, which subsequently drives the ongoing intention to use the chatbot. Customer satisfaction also mediates the relationship between experience, engagement, and continued use intention. Adopting the Service-Dominant Logic perspective, this research underscores the importance of value co-creation through customer-chatbot interaction as a critical source of competitive advantage. The findings emphasise the need for strategies focused on experience and engagement to boost satisfaction and loyalty among chatbot users, providing practical insights for financial institutions implementing this technology.
Co-Authors Agriqisthi Agriqisthi Agung Perdana Alfitman Alfitman Alfitman Alfitman Annisa Fitrah Ramialis Aulia, Dita Fitria Ridha Ningsih Friedo Hekya Yuland Geza Scortionda Hafiz Rahman Hasra Hijratul Adha Jordy Arief Fachreza Luthfil Hadi Anshari M Ma’ruf Macelina Shally Ardias Masita Isnania Ma’ruf Meli Putri Yana Muhammad Abdul Hadi Nurhayati Nurhayati Nurhayati Nurhayati Nurul Afifah Usman Rahmat Fajri Ramadhan Rahzarni Rahzarni Rasidah Nasrah Rezky Mulia Armus Rika Rahmadina Riko Erlima Putra Sari Lenggogeni Sari, Dessy Kurnia Sri Oktavia Suziana Suziana Suziana Syafrizal Syafrizal Syafrizal Verinita, Verinita Yefrinal Andra