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All Journal JURNAL EDUCATION AND DEVELOPMENT JURNAL MathEdu (Mathematic Education Journal) Jurnal Mantik International Journal of Business, Law, and Education KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis (JEB) Pareto : Jurnal Riset Manajemen dan Bisnis Haga: Jurnal Pengabdian Kepada Masyarakat Curve Elasticity: Jurnal Pendidikan Ekonomi Maneggio Maneggio
Tafonao, Aluiwaauri
Universitas Nias Raya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Journal : Maneggio

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The Influence of Sales Promotion on Consumer Purchase Interest in Ud. Samadaya Aluiwaauri Tafonao; Yurmanius Waruwu; Setia Murni Telaumbanua
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/phda2e33

Abstract

This study aims to determine the effect of sales promotions on consumer purchasing interest at UD. Samadaya. This research method uses causal quantitative research. This study uses a sample of all consumers who shop at UD. Samadaya. The respondents in this study were all consumers at UD. Samadaya of 70 people. Based on the results of simple linear regression analysis Y = 12.829 + 0.491x. Partially test the hypothesis of sales promotion as an independent variable with a t-count value of 3.134 with a significant level of 0.000 > t-table 1.667. Thus it can be concluded that partially sales promotion influences consumer buying interest at UD. Samadaya. Based on the results of the study, it showed that the t value was 3.134 > 1.667 and a significant level was 0.000 <0.05, meaning that the sales promotion variable (X) had a positive and significant effect on the consumer purchasing interest variable at UD . Samadaya
The Influence Of Experiential Marketing On Repurchase Intention (Study On Regular Customers Of Cargo X Telukdalam City) Aluiwaauri Tafonao
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dzg0xs48

Abstract

The rapid development in the service sector also increases the difficulty, namely failure to meet customer wants and needs, reflected in the low customer buying interest in the products and services produced by the company. In the author's observation, repurchase intention on regular Cargo X customers in Telukdalam City is low. The low repurchase intention can be seen from consumers who use Cargo services from 2020 to 2023 has decreased significantly. As for repurchase intention, it is influenced by many factors, but in this study it is only focused on experiential marketing variables. This study aims to determine the effect of experiential marketing on repurchase intention on regular customers of Cargo X Telukdalam city with the sample being regular customers of Cargo X Telukdalam city in 2023 totaling 120 people. This research uses a quantitative research approach. The data analysis technique in this study uses multiple linear regression analysis whose calculations are carried out with the IBM SPSS version 21 program. The results showed that the experiential marketing variable had a positive and significant effect on repurchase intention
Co-Authors Alwinda Manao Amaano Fau Anita Zagoto Baziduhu Laia Bestari Laia Dian Anita Nuswantara DUHA, AGUSTINUS Fau, Yohanna Theresia Venty Firdaus Laia Hadi Nasbey HAREFA, ARIANUS Harefa, Darmawan Howardi Visza Adha Hulu, Fatolosa Jurisman Waruwu Kaminudin Telaumbanua Kristiurman Jaya Mendrofa Laia , Askarman Lase, ndah Permata Sari La`ia, Hestu Tansil Lies Dian Marsa Ndraha Mastawati Ndruru Murnihati Sarumaha Novialdi, Andrian Riusman Lase Samanoi Halowo Fau SARUMAHA, ANTONIUS Selfi Yanti Bali Setia Murni Telaumbanua Setia Murni Telaumbanua Telaumbanua, Tatema Timotius Duha Waruwu, Selviyanti Yohanes Dakhi Yonathan Sebastian Laowo Yurmanius Waruwu Zagoto, Impiani Zebua, Wahyu Sogaurifa