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Dewi Kartika Sari
Universitas Kristen Satya Wacana
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Dinamika Komunikasi Politik dalam Pemilihan Kepala Daerah Kota Salatiga Tahun 2024 Tunjung Wijanarka; Rizki Amalia Yanuartha; Dewi Kartika Sari; Benedict Alvianto Nazara
Jurnal Neo Societal Vol. 10 No. 4 (2025): Edisi Oktober 2025
Publisher : Universitas Halu Oleo (UHO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jns.v10i4.123

Abstract

This study seeks to explore the dynamics of political communication in the Salatiga City election. The author will use Bourdieu's ideas as a foundation to understand social reality and social media analysis as a campaign medium for mayoral and deputy mayor candidates of Salatiga City. Thus, the analysis can further describe how political communication of candidate pairs takes place. Also, how the understanding of the candidate pair in bringing plurality values in the campaign can be seen. Through a qualitative research method with an exploratory type, the results of the study show that there are candidate pairs who have advantages in different social capital and capital capital, which ultimately has implications for the political communication style of each candidate pair that is different from each other. In addition, to support the arguments and data presented, the author uses the Hybrid Media System (HMS) as one of the approaches to understand how different types of media – both old and new media – interact with each other and compete in the process of production, distribution, and consumption of information. This study concludes that the media plays an important role in the political communication process of each candidate which also utilizes the social capital and political capital owned by each candidate.  
STRATEGI PRODUKSI KONTEN BERITA PADA PLATFORM TIKTOK @soloposofficial DALAM MENINGKATKAN ENGAGEMENT AUDIENS Viola Puspitaningrum; Rendy Hermanto Abraham; Dewi Kartika Sari
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 6 No 1 (2026): April 2026
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v6i1.935

Abstract

Pergeseran pola konsumsi informasi menuju media digital menuntut perusahaan pers untuk terus beradaptasi, salah satunya melalui pemanfaatan platform TikTok sebagai saluran distribusi berita. Penelitian ini bertujuan untuk menganalisis strategi produksi konten berita yang diterapkan oleh akun TikTok @soloposofficial dalam upaya meningkatkan keterlibatan audiens. Metode penelitian yang digunakan adalah kualitatif eksploratif dengan pengumpulan data meliputi wawancara mendalam, observasi partisipatif, serta tinjauan pustaka. Analisis berlandaskan pada konsep Media Baru dan The Circular Model of SOME yang mencakup Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan bahwa proses produksi dijalankan secara dinamis mulai dari perencanaan, verifikasi sumber, penyuntingan, hingga distribusi. Implementasi elemen Share diwujudkan melalui penargetan audiens generasi muda. Elemen Optimize diterapkan melalui penulisan takarir 5W+1H dan pemanfaatan audio populer. Elemen Manage bertumpu pada evaluasi kinerja analitik tanpa interaksi langsung demi netralitas. Elemen Engage dicapai dengan mengangkat isu berkedekatan emosional tinggi. Strategi ini berdampak terukur, melampaui target dengan capaian jangkauan lebih dari 150 juta pengguna dan 6 juta interaksi pada tahun 2025. Sebagai implikasi praktis, pengelola media disarankan untuk mendokumentasikan standar alur kerja redaksional secara formal guna mempertahankan konsistensi kualitas produksi konten secara berkelanjutan.
ANALISIS STRATEGI KOMUNIKASI WORD OF MOUTH PADA UMKM LELA DUSUN NGROTO DESA SUMOGAWE Tika Nurul Annisa; Dewi Kartika Sari; Antonius Suparno
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6343

Abstract

The rapid development of information technology has changed the traditional and conventional marketing communication methods to digital-based. Word of mouth communication has also begun to evolve into electronic word of mouth. Although currently electronic word of mouth is preferred as a marketing communication tool in business, there are still some UMKM that rely on marketing communication through traditional word of mouth. So the purpose of this study is to determine the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet that can survive and grow in the current digital era. This study uses the word of mouth theory using elements or indicators according to Sernovitz and Barry J. Babin. The research method used is descriptive qualitative with a qualitative explanatory type. The results of the study show that the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet uses traditional word of mouth. The results of the word of mouth analysis using elements or indicators according to Sernovitz and Barry J. Babin, show that the success of word of mouth in LELA UMKM does not always depend on the elements or indicators that have been described. The success of word of mouth in LELA UMKM depends on the quality of its products and services.
ANALISIS PESAN IKLAN KAMPANYE DIGITAL CAPRES-CAWAPRES PADA PEMILIHAN PRESIDEN 2024 Natanael Aditanto; Dewi Kartika Sari
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6484

Abstract

The presidential election is the main agenda in the democratic system in Indonesia. In the 2024 general election, presidential and vice presidential candidates use various campaign strategies to influence voters, one of which is a digital campaign by utilizing existing digital media. Digital campaign advertising, including promotions on social media, websites, and other online platforms, plays an important role in conveying candidates' messages, visions, and programs. The use of social media is one of the strategies to convey the content of advertising messages in digital campaigns in reaching, reaching and influencing the wider community. The method used in this research is a qualitative method with the use of theory. The type of research approach used is Ferdinand de Saussure's semiotic analysis approach using signifier and signified as a reference. This research takes two data sources, namely primary data in the form of digital campaign advertisements carried out by 2024 presidential and vice presidential candidates through social media and secondary data sources obtained from journals, books and other literature sources that support the analysis of primary data. This research focuses on analyzing the meaning contained in the lyrics (captions) of presidential-vice presidential campaign advertisements on YouTube video sharing. The results of this study indicate the existence of meanings that contain signifier and signified in the lyrics (captions) of presidential and vice presidential campaign advertisements in YouTube video sharing. Each pair of presidential and vice presidential candidates puts a different emphasis on their advertising messages.
Penguatan Literasi Digital dan Cross-Cultural Understanding bagi Generasi Z di SMP Kristen Satya Wacana Tunjung Wijanarka; Dewi Kartika Sari; Agnes Angelica Marshelli Dheyadika; Zefania Maria Hutabarat
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025)
Publisher : Universitas Kristen Satya Wacana Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/jms.v6i12026p1-12

Abstract

This community service program aims to stregthen the digital literacy and cross-cultural understanding (CCU) os students at Satya Wacana Christian Junior High School as part of Generation Z, a group that is particularly vulnerable to hoaxes and disinformation in the digital democratic sphere. The program was implemented through a participatory training approach that combined interactive lectures, hoax simulations, groups discussions, and pre-test and post-test evaluations using Google Forms. The results indicate an improvement in participants’ ability to distinguish between hoaxes, misinformation, and disinformation, as well as increased awareness of the importance of information verification and tolerant attitudes toward cultural differences. These findings support Joseph DeVito’s theory of perception regararding the role of media stimulus in shaping perceptions and are also relevant to Jurgen Habermas’s concept of the deliberative public sphere. This program contributes a contextual, measurable, and easily replicable CCU-based digital literacy training model to support inclusive digital democracy.
ANALISIS KOMPETENSI LITERASI DIGITAL MAHASISWA UKSW DALAM MENGHADAPI HOAKS DI MEDIA SOSIAL Aquino Kalakmabin; Dewi Kartika Sari; Rendy H. Abraham
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11414

Abstract

Perkembangan teknologi digital yang pesat telah secara signifikan mengubah cara masyarakat mengakses dan menyebarkan informasi. Media sosial, sebagai salah satu platform pesan yang paling banyak digunakan, memfasilitasi pertukaran informasi secara cepat melalui fitur grup dan penerusan pesan. Namun, kemudahan ini juga menghadirkan tantangan serius, khususnya maraknya penyebaran berita bohong (hoaks) yang dapat menimbulkan misinformasi, keresahan sosial, dan polarisasi. Mahasiswa, sebagai generasi digital, diharapkan mampu bertindak sebagai penyaring informasi yang kritis sekaligus menjadi warga digital yang bertanggung jawab. Penelitian ini bertujuan untuk menganalisis tingkat kompetensi literasi digital mahasiswa Universitas Kristen Satya Wacana (UKSW) dalam menghadapi penyebaran hoaks melalui media soail. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara semi-terstruktur dan observasi partisipatif terhadap 15 informan dari berbagai fakultas. Studi ini menerapkan kerangka literasi digital Paul Gilster (1997) yang mencakup empat komponen utama: pencarian internet, navigasi hipertextual, evaluasi konten, dan perakitan pengetahuan. Hasil penelitian menunjukkan bahwa meskipun mahasiswa menyadari adanya hoaks, banyak dari mereka masih kurang memiliki keterampilan berpikir kritis serta metode sistematis untuk memverifikasi informasi. Penelitian ini merekomendasikan penerapan program literasi digital yang terstruktur, diintegrasikan ke dalam kurikulum akademik, dan didukung oleh lokakarya praktis guna meningkatkan kesiapan mahasiswa dalam menghadapi misinformasi serta menjadi pengguna yang bertanggung jawab di lingkungan digital.
Co-Authors Agnes Angelica Marshelli Dheyadika Amir Machmud, Amir Antonius Suparno Aquino Kalakmabin Benedict Alvianto Nazara Christy, Graciella Lawrence Daru Purnomo Deny Firmansyah Elisa Anggraeni, Elisa Ester Krisnawati Irvanius, Rizki Jojor Hanna Ruth Simanjuntak Krisma Widi Wardani Lifia Monica Christian, Phang Lubis, Diva Jesika Febriana Marlen Febiyana Patty Natanael Aditanto Pradikatama, Yafet Rendy H. Abraham Rendy Hermanto Abraham Ricadona Priyanti Lim Rizki Amalia Yanuartha Royke R. Siahaineni Royke Roberth Siahainenia Sampoerno, Sampoerno Sampoerno, Sampoerno Seto Herwandito Sih Natalia Sukmi Suparno, Antonius Thomas Djulianto Lie Tika Nurul Annisa Tunjung Wijanarka Viola Puspitaningrum Yovanca Natalia Pradipta Puteri Zefania Maria Hutabarat