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All Journal Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal DIMASTIK
Yuliyanto Budi Setiawan
Universitas Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Perpetuation of Stigmatization of Minority Groups through Convergence of Content on Streaming and Social Media Setiawan, Yuliyanto Budi; Sarwono, Billy K.; Asteria, Donna; Sunarto, Sunarto
Jurnal The Messenger Vol. 14 No. 1 (2022): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i1.4158

Abstract

Introduction: This study aims to show the misrepresentation of minority groups, specifically widowed women (hereinafter referred to as janda) in the era of convergence of media content (television as well as streaming and social media) in Indonesia. Media as the fourth pillar of democracy are supposed to inform and represent everything in a balanced and fair manner, instead of favoring the interests of the majority. The question we attempt to answer is: how the misrepresentation of janda on converged media content (FTVs) in a patriarchal society?Methods: This study applied feminist perspective in media convergence as well as the narrative analysis of Chatman.Findings: In general, the results of the study show that the convergence has not been in favor of janda, indicating that internet technology does not only strengthen the gender-biased values of media industry person in massively distributing FTVs (via streaming and social media) that threaten minorities, but also ignores the opposing feedback from netizens. As a result, the minority groups are increasingly muted. Reproduction of labelling of janda is a strategy of media owners to obtain maximum profits.Originality: We noted many studies on janda conducted from various scientific perspectives. However, studies that observe the depiction of janda in the media convergence in the perspective of communication studies are scarce. This study provides a discussion on the representation of janda in the vortex of capitalism in media convergence as the major novelty in this line of study.
Pendampingan Pembuatan Foto Produk sebagai Strategi Promosi untuk Meningkatkan Brand dari Produk UMKM di Kelurahan Sendangmulyo Pamungkas, Yoma Bagus; Fanani, Fajriannoor; Setiawan, Yuliyanto Budi; Hapsari, Richiana
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.15907

Abstract

Background: UMKM di Indonesia menyumbang sekitar 60% dari PDB dan menyerap lebih dari 97% angkatan kerja, namun banyak di antaranya masih menghadapi tantangan dalam pemasaran digital, khususnya di Kelurahan Sendangmulyo, Kota Semarang. Pelaku UMKM di wilayah ini belum maksimal memanfaatkan media sosial dan fotografi produk yang berkualitas untuk promosi. Pengabdian ini bertujuan untuk memberikan pendampingan kepada UMKM dalam pembuatan foto produk menarik sebagai bagian dari strategi pemasaran digital. Metode: Metode yang digunakan meliputi analisis situasi, pemaparan materi, pendampingan foto dan editing, serta evaluasi hasil. Kegiatan ini dilaksanakan pada 25-26 Mei 2024 dengan peserta sebanyak 15 orang dari pelaku UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang. Hasil: Hasil pendampingan menunjukkan peningkatan signifikan dalam kualitas foto produk, dengan perbaikan pada pencahayaan, komposisi, dan ketajaman gambar. Feedback dari peserta positif, menunjukkan peningkatan kemampuan dan hasil yang lebih baik dalam promosi melalui media sosial.memotivasi mitra untuk menjalankan usaha mandiri di bidang ini. Kesimpulan: Kegiatan ini berhasil meningkatkan pemahaman dan keterampilan UMKM dalam fotografi produk, membantu mereka lebih kompetitif di pasar digital, dan diharapkan pelatihan digital marketing lainnya seperti desain kemasan, konten video, dan periklanan juga dilakukan untuk memperkuat kompetensi UMKM di era digital.
Corona (Comunitas Rondo Merana): Dominasi Struktur melalui Bahasa Media di Indonesia Setiawan, Yuliyanto Budi
Jurnal Dinamika Sosial Budaya Vol. 24 No. 2 (2022): Desember (2022)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v24i2.6464

Abstract

Topik yang muncul di media tergantung pada bagaimana pemilihan bahasa media yang digunakan. Konten yang diunggah di media, akan mempengaruhi cara pandang konsumen media. Berdasarkan kajian sebelumnya, pemilihan kata dalam bahasa media populer di Indonesia sarat dengan label negatif, ketika media menginformasikan berbagai hal tentang janda (rondo), maka dikhawatirkan khalayak media akan menerimanya, sebagai sesuatu yang dianggap biasa. Menurut catatan peneliti, belum ada penelitian sebelumnya yang mengkaji bahasa media populer yang isinya mengaitkan virus dengan pelabelan dan merendahkan janda. Terdapat kebaruan dalam penelitian ini, karena mengkritisi bahasa lagu dangdut berjudul Corona yang tega menyamakan Corona sebagai Comunitas Rondo Merana (Komunitas Janda Merana). Penelitian ini menggunakan Analisis Wacana Kritis Fairclough untuk mengungkap unsur-unsur ideologis teks lagu tersebut. Penelitian ini menghasilkan beberapa temuan, pertama bahasa lagu ini sewenang-wenang, sehingga kehadiran lagu tersebut jelas tidak etis, dan tidak memiliki empati terhadap janda dan juga korban virus Corona. Kedua, Pelakor sebenarnya terkait dengan karakter seseorang dan tidak boleh disematkan pada janda. Kesimpulannya, ketika pelabelan janda dilakukan, dan digunakan oleh mereka yang memiliki kekuasaan secara struktural dalam masyarakat, maka proses pelabelan janda akan memiliki konsekuensi negatif jangka panjang pada identitas sosial janda.
Bias Gender Dalam Cerita Rakyat: (Analisis Naratif pada folklore Eropa, Cinderella, dengan Cerita Rakyat Indonesia, Bawang Merah Bawang Putih) Setiawan, Yuliyanto Budi; Fanani, Fajriannoor; Julianto, Edy Nurwahyu
Jurnal The Messenger Vol. 5 No. 2 (2013): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i2.145

Abstract

Any interesting to compare the phenomenon of European folklore and Indonesian folklore. This study uses narrative analysis techniques. For research purposes, such as: the gender bias describes the structure presented in the story of Indonesian folklore (Bawang Merah Bawang Putih) and European folklore (Cinderella). Then, to describe the gender bias presented in the discourse structure from the story of Indonesian folklore and European folklore. Meanwhile, the results of this study can be drawn some important points encountered in both the folklore. First, the women s attitudes are passive, forgiving, not aggressive, and accept whatever ( nrimo ) is a good female figures. Second, the women s attitudes are active, ambitious, and aggressive is a bad woman figures. Third, the good woman attitudes can not changes the fate of their own, without the help of a miracle or the help of a man.
Memahami Komunikasi Kelompok dalam Pendampingan Korban Kekerasan Jerbasis Gender Setiawan, Yuliyanto Budi
Jurnal The Messenger Vol. 1 No. 1 (2009): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v1i1.177

Abstract

Through this study, some topics/themes  which where ever communicated by participants together in a meeting of Support Group, among others violence cases experienced by each member/victim, the form of gender emancipation and anti-' trafficking. The obstacles experienced by a member when her violence case was being handled by the police,  a  discussion of the adaptation of Support Group with its surrounding environment, felt by the victim,  discussion of business development of the member, the distribution of petrol fund from the Semarang City Government for the unable community as well as discussions on the content of UP-PKDRT No.23/2004. Counselor/Facilitator was noted to use the method of Art Therapy and Method of Discussion during facilitating victims in the mentioned therapy group.
MENCARI NILAI HORMAT DAN RUKUN PADA TAYANGAN OPERA VAN JAVA DI TRANS 7 Setyowati, Retno Manuhoro; Setiawan, Yuliyanto Budi; Nora, Hastika Yanti
Jurnal The Messenger Vol. 4 No. 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.272

Abstract

As a form of puppet people development standard, Opera Van Java (OVJ) which aired on Trans 7 can be regarded as puppets of the grip of revolution on a large scale given the characteristics of the OVJ them is to use the Indonesian language and do not use master narratives. OVJ phenomenon is developing a play slapstick tradition of Mataram who first appears. If all this a play performed on the dimensions of verbal (words / sentences), in this OVJ also other aspects of the thematic core of which is actors, morality story, characterization of his characters, costumes, music, and even setting the stage. Opera Van Java turned into popular culture in the form of puppet people are loaded with innovation and reintepretation.
FUNGSI KOMUNIKASI MASSA DALAM TELEVISI (Studi Kasus Program Acara Bukan Empat Mata di TRANS 7) Nora, Hastika Yanti; Latief, Muhammad Chaerul; Setiawan, Yuliyanto Budi
Jurnal The Messenger Vol. 2 No. 1 (2010): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i1.278

Abstract

This research is conducted to described and verified communication functions on television program called Bukan Empat Mata on Trans7. This research used survey method. Primary data gathered from questionnaires, while secondary data collected from related literatures. Research final gains, showing that Bukan Empat Mata serves two mass-communication functions, which are surveillance and linkage functions from media upon society, especially Bukan Empat Mata audiences come from Semarang University academics.      
TEKANAN KONGLOMERAT MEDIA TERHADAP OTONOMI INDIVIDUAL PARA PRAKTISI (Kasus Keberpihakan Pada Kandidat Melalui Pemberitaan TV One, ANTV dan Metro TV, Selama Masa Pencalonan Ketua Umum Partai Golkar 2009-2014) Setiawan, Yuliyanto Budi
Jurnal The Messenger Vol. 2 No. 1 (2010): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i1.281

Abstract

Mass media can be called as a company. If media owner want contruction of production result as his/her want, so that the out put will suitable with that contruction. Creativity from worker will be limited for they work situation under pressure, intervension and rule that bind from top management. That individual autonomy media crews who work in news departement in some television company are pressured. They have degradation in their work for the owner has agenda where the agenda is published by media. This is looked from publication Golkar Party when the party do competition of the leader party period 2009-2014. Some television company such as TV One, ANTV and MetroTV
Komunikasi dalam Difusi Inovasi Kerajinan Enceng Gondok di Desa Tuntang, Kabupaten Semarang Febriana, Kharisma Ayu; Setiawan, Yuliyanto Budi
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.309

Abstract

Water hyacinth plants for most residents in the village Tuntang considered a weed in large amounts. Water hyacinth lead to silting in waters such as lakes and ponds, but the diffusion of innovation, a lot of business opportunities that can be produced from water hyacinth handicraft businesses. Villagers Tuntang made of water hyacinth as a craft material that has a high value ekomoni. The method used is qualitative descriptive with case study strategy in the village Tuntang. The result through interpersonal communication to make success in the diffusion process of water hyacinth handicraft innovation for residents in the village Tuntang, Semarang regency.
Memahami Wacana Pada Iklan Layanan Masyarakat BKKBN Jawa Tengah Setiawan, Yuliyanto Budi; Fanani, Fajriannoor
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.426

Abstract

Central Java BKKBN (Badan Koordinasi Keluarga Berencana Nasional) main objectives is to facilitate government policy in population control. To achieve this objective, BKKBN should treat man and woman in a same respectful way because both have the same contribution to population control. Unfortunately some of their Public Service Announcement (PSA) did not show this emancipation. One of their PSA show only a young woman with her baby, delivering a subtle message that young woman is responsible for early marriage. By using Fairclough s Discourse Analysis, we found that BKKBN Central Java unconsciously construct a discourse through their PSA that young woman not only become the most unbenefited side in the early marriage, but also the most responsible for the marriage.
Co-Authors Bagus P, Yoma Billy K. Sarwono Atmonobudi Donna Asteria Edy Nurwahyu Julianto, Edy Nurwahyu Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Firdaus Azwar Ersyad, Firdaus Azwar Fitrianti, Ayang Hapsari, Richiana Hastika Yanti Nora, Hastika Yanti Kharisma Ayu Febriana Muhammad Chaerul Latief, Muhammad Chaerul Pamungkas, Yoma Bagus Pramucitra, Sinta Rahmawati, Rahmawati Ramadhani, Ajeng Retno Manuhoro Setyowati Sunarto Sunarto