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All Journal PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Jurnal Penelitian Pendidikan Jurnal Ilmiah KOMPUTASI JISICOM (Journal of Information System, Infomatics and Computing) Journal of Engineering and Scientific Research (JESR) RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Journal of Students‘ Research in Computer Science (JSRCS) Journal of Dinda : Data Science, Information Technology, and Data Analytics Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Knowbase : International Journal of Knowledge in Database Jurnal Abdi Masyarakat Humanis Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Nuansa Informatika Nusantara Journal of Multidisciplinary Science Journal of Computer Science Contributions (Jucosco) Journal of Informatics and Information Security RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
SITI SETIAWATI
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Other

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Transformasi Digital untuk Meningkatkan Daya Saing UMKM dan Kemandirian Ekonomi Masyarakat Desa Sawarna Setiawati, Siti; Athoriq, Muhamad Rajwa; Awangga, Arief Surya; Octavianus, Alfredo Alusiyus; Imanuel, Erikson; Nugroho, Fitriani Novita Putri; Tiara, Indah Leandra; Ihsan, Muhamad; As Salam, Muhammad Fachmi; Al’farysi, Muhammad Zain; Putra, Virendra Martiza; Adji, Luthfi Restu
Journal Of Computer Science Contributions (JUCOSCO) Vol. 6 No. 1 (2025): Januari 2026
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/ny096851

Abstract

The rapid development of digital technology demands both micro, small, and medium enterprises (MSMEs) and young generations to possess adequate digital competencies in order to remain competitive. However, observations in Sawarna Village indicate that many MSME actors have not been able to optimize digital marketing strategies, particularly the use of affiliate marketing features on TikTok Shop and Shopee. Similarly, students at SMAN 2 Bayah still experience limitations in mastering Microsoft Excel, a fundamental skill required in various professional fields. This community service program aims to enhance the digital capacity of both partners through an Affiliate Marketing Workshop for MSMEs and an Excel for the Workplace Training Program for high school students. The implementation consisted of preparation, execution, and evaluation stages using interactive lectures, demonstrations, and hands-on learning. The results show a significant improvement in MSME participants’ understanding of affiliate marketing concepts, activation of affiliate features, content creation, and digital promotion strategies. Furthermore, Excel training effectively improved students’ abilities in using basic to intermediate functions, processing data, and creating tables and charts. Overall, the program successfully strengthened digital literacy among MSMEs and improved students’ job readiness skills, contributing positively to the community in Sawarna Village.
Co-Authors Achmad, Noeman Adi Muhajirin Adji, Luthfi Restu Afifah, Muanda Agustin, Syafira Cessa Agustina, Mogi Aliyah, Andi Nur Al’farysi, Muhammad Zain Anggoro Laksono Aprilyana, Dhea Putri Arafat Bagoes Setyawan As Salam, Muhammad Fachmi Athoriq, Muhamad Rajwa Awangga, Arief Surya Budi Srisulistiowati, Dwi Dani Yusuf Dwi Dwi Budi Srisulistiowati Fedorova, Oxana Fitri, Diah Angraina Herlawati Herlawati Hernando, Yose Imanuel, Erikson Insan, Insan Irfan Fadhilah Jasson Arfian Juliani Kartika, Wahyu Khairunnisa Fadhilla Ramdhania Khalida, Rakhmi Kuning, Layung Kustanto , Prio Kustanto, Prio Kustanto Kusumawati, Amora Lisa Adhani Lubis, Hendarman Marta T, Yoga Mayadi Mayadi, Mayadi Muhamad Ihsan, Muhamad Muhamad Khaerudin Muhammad Azhar Khairi Muhammad Khaerudin Naufal Akmaludin Setyawan Nawangsih, Ismasari Noeman, Achmad Nugroho, Fitriani Novita Putri Octavianus, Alfredo Alusiyus Pandu Eka Wardhana Priatna , Wowon Prima Dina Atika Putra, Virendra Martiza Rachmatin, Nida Rafika Sari Rakhmi Khalida Ramadhan, Risky Ramdhania, Khairunnisa Fadhilla Rasim Rasim, Rasim rizki nurdiansyah Rizky Apriyanto Rizky Ramadhan, Rizky Samuel, Federick Dedi Siti Musabiah Mega Pratiwi Situmorang Sri Rejeki Sri, Retnaning Subarkah Subarkah Syafina, Prilia Hashifah Syaumi, Muhammad Rizki Tb Ai Munandar Tiara, Indah Leandra Wijati, Damar Yudistira, Syah Dimas