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All Journal Kinesik FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi
Djoko Setyabudi
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
HUBUNGAN TERPAAN PROGRAM USAHA PENINGKATAN PENDAPATAN KELOMPOK AKSEPTOR (UPPKA) DAN TINGKAT PENDIDIKAN DENGAN PERILAKU USAHA KELUARGA AKSEPTOR DI KAMPUNG KOKOLAKA, KECAMATAN GUNUNGPATI, KOTA SEMARANG Imam Fahmidin, Hanif; Lukmantoro, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Based on the low participation rates of the Income-Generating Program for Acceptor Groups (UPPKA) in the Kampung KB of Kokolaka, Semarang City. Due to a numerous potential of local-based economic growth empowerment, ideally, there should be 200 SMEs, resulting from the BKKBN promotional efforts for economic improvement of the acceptor’s family in the Kokolaka village through the program. According to the data, 54 percent of the household head in the Kokolaka village had finished primary to secondary education, and only a small proportion had finished tertiary education/university degree. The aim of this study is to understand the association between the program exposure, educational attainment, and the behavior to improve their income. This study employed a quantitative, explanatory method. Data collection was done using interview methods to 100 respondents with inclusion criterias of: 1) ever been exposed to the information of the UPPKA program from the BKKBN; 2) understand the program algorithm and the management of the UPPKA program, and 3) resided in the Kokolaka village. The result from this study found that there were positive associations between information exposure and the behavior to improve economy, using Kendall’s Tau-b test. This result was also support by the significance score of 0.251, showing a low strength of correlation. This finding aligned with the applied Theory of Reasoned Action. However, the educational attainment of the Kokolaka village was not associated with the behavior to improve their income as the output of the program.
PENGARUH INTENSITAS MENONTON LIVE STREAMING TIKTOK LIVE DAN PRODUCT KNOWLEDGE DI TIKTOK SHOP TERHADAP MINAT BELI GEN Z PADA PRODUK FASHION Gabryella, Cathrine; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to explore the influence of watching TikTok live streaming intensity and product knowledge in TikTok Shop on Gen Z's purchase interest in fashion products. A questionnaire survey method was used to collect data from 100 respondents, using nonprobability sampling - purposive sampling, with specific criteria such as Gen Z (aged 13- 26 years) and having watched TikTok LIVE. Analysis using simple linear regression was employed to determine the relationship between variables of live streaming intensity and purchase interest, as well as product knowledge and purchase interest. The research findings indicate that the intensity of watching live streaming significantly affects consumer purchase interest on fashion products at TikTok Shop, while product knowledge does not affect purchase interest. These findings provide valuable insights for businesses in understanding consumer behavior, especially Gen Z, and implementing appropriate marketing strategies on the TikTok platform.
Pengaruh Terpaan Promosi Penjualan dan Brand Image terhadap Keputusan Pembelian di Shopeefood Reichan Anantyo, Muhamad; Setyabudi, Djoko; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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In line with the rapid growth of the Online Food Delivery (OFD) industry, ShopeeFood entered the Indonesian market as a new competitor in 2021. Since its inception, ShopeeFood has offered a diverse range of sales promotions. Additionally, the platform successfully built a favorable brand image, evident in the increased ShopeeFood brand index in 2022. However, in 2022, ShopeeFood experienced a decline in sales figures. The theory employed to elucidate the impact of sales promotion exposure on purchasing decisions is Operant Conditioning, while the Consumer-Based Brand Equity Theory is used to explain the influence of brand image on purchasing decisions. This research involved respondents aged 17-40 in Jabodetabek exposed to ShopeeFood promotions. Regression analysis results indicate that sales promotion exposure has a significance value of 0.001 with a positive coefficient of 0.030, and brand image significance is 0.002 with a positive coefficient of 0.048. The conclusion emphasizes the importance for ShopeeFood to leverage sales promotion strategies and maintain brand image to enhance sales.
Analisis Faktor Pembentuk Dalam Melakukan Keputusan Mendaftar di SMA Islam Al Azhar 14 Semarang Istivani, Yulia; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Private schools cannot be separated from the commercial activities within them to achieve the school's target enrollment. Al Azhar 14 Islamic High School is a relatively new Islamic private school in the city of Semarang. However, Al Azhar 14 Islamic High School can show quite rapid and significant development in terms of the number of applicants or students from the first generation to the present. For this reason, this research was carried out to find out what factors can influence applicants or students to make the decision to register at this school so that the school can review and also consider these factors for the benefit of the school. This research is quantitative research with an exploratory type using factor analysis techniques. Researchers collected various basic concepts regarding factors that influence decision making to register and collected 18 factors which will be analyzed further. The respondents of this research were 100 students at SMA Islam Al Azhar 14 Semarang and then the data obtained was processed using IBM SPSS through several stages of factor analysis data processing. Of these 18 factors, five new factors were produced, namely School Facilities Factors, SpiritualIntellectual Education Factors, Organizational Strategy Factors, Non-Academic Factors, and Security Reputation Factors. However, the results of data processing also show that the School Facilities Factor (component 1) is the most appropriate factor to summarize the 18 existing factors.
PENGARUH TERPAAN IKLAN JUDI ONLINE DAN INTENSITAS KOMUNIKASI DENGAN TEMAN SEBAYA TERHADAP MINAT BERMAIN JUDI ONLINE Hidayat, Wahyu; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Online gambling transactions in Indonesia have increased significantly, despite the fact that such activities are prohibited by Indonesian law. Surveys indicate that the majority of the population is aware of the presence of online gambling advertisements spread across the internet and social media, and many have friends who are involved in online gambling. These findings suggest that despite the legal ban on gambling, various social and technological factors encourage people to remain engaged in such activities. This study aims to examine the influence of exposure to online gambling advertisements and the intensity of communication with peers on the interest in online gambling. The research adopts a quantitative explanatory approach, based on assumptions from cognitive response theory and social learning theory, using non-probability sampling techniques with purposive sampling methods. Data was collected using a questionnaire distributed to 100 respondents, consisting of males and females aged 18–43 years, residing in Central Java, who have seen online gambling advertisements and have acquaintances or friends who engage in online gambling. The results show that exposure to online gambling advertisements has a negative influence on the interest in online gambling, while the intensity of peer communication has a positive influence on the interest. Based on these findings, it can be concluded that exposure to online gambling advertisements and the intensity of communication with peers are two significant factors influencing interest in online gambling.
PENGARUH INTENSITAS MENGAKSES MEDIA SOSIAL WEVERSE DAN TINGKAT FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSIVE BUYING BEHAVIOR ARMY INDONESIA Elisa, Nova; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Penyebaran hallyu atau Korean Wave khususnya musik KPop dapat memicu terjadinya perilaku impulsive buying dikalangan penggemar. Hal tersebut terjadi pada ARMY yang merupakan penggemar dari boy group BTS. Beberapa cuitan ARMY di Twitter menjadi indikasi bahwa mereka telah melakukan impulsive buying terhadap merchandise official BTS seperti album, merch box, maupun merchandise lainnya. Perilaku impulsive buying ARMY tersebut muncul seriring dikembangkannya media sosial Weverse, dimana melalui Weverse ARMY tidak hanya mendapatkan update resmi mengenai BTS maupun update mengenai merchandise official yang dirilis, akan tetapi ARMY juga dapat melakukan pembelian merchandise yang dirilis tersebut langsung melalui Weverse. Penelitian ini menggunakan teori Uses and Gratification untuk menjelaskan hipotesis. Penelitian ini menggunakan teknik non probabilitas untuk teknik pengambilan sampelnya. Jumlah sampel penelitian ini sebanyak 127 responden dengan karakteristik ARMY Indonesia berusia 20 -30 tahun, pengguna Weverse, dan pernah membeli merchandise official BTS selama tiga bulan terakhir. Hasil tes hipotesis pertama menunjukkan bahwa terdapat pengaruh dari intensitas mengakses media sosial Weverse terhadap impulsive buying behavior ARMY Indonesia Hasil tes hipotesis kedua juga menunjukkan bahwa terdapat pengaruh dari tingkat fear of missing out (FoMO) terhadap impulsive buying behavior ARMY Indonesia. Dengan demikiankedua hipotesis penelitian ini diterima.
PENGARUH TERPAAN IKLAN BAREKSA DI INSTAGRAM DAN KREDIBILITAS BRAND AMBASSADOR BOY WILLIAM TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BAREKSA SEBAGAI PLATFORM INVESTASI ONLINE Farhan Haritz, Abdullah; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Investors in the capital market have experienced significant growth and are projected to continue increasing, with Generation Z dominating this growth. Bareksa, as a pioneering mutual fund investment application, has the potential to become the number one investment platform, especially for Generation Z. Bareksa has engaged in various marketing activities, such as advertising on Instagram and appointing Boy William as a brand ambassador. However, in reality, the majority of Generation Z is more interested in using Bibit rather than Bareksa. This study aims to determine the influence of advertisement exposure and brand ambassador credibility on the interest in using Bareksa. This research utilizes the strong advertisement theory and source credibility theory. The study uses non-probability and purposive sampling techniques with a total of 104 respondents, and data was collected using questionnaires. The data obtained were then tested using simple linear regression analysis. The hypothesis testing results indicate that Bareksa's advertisement exposure accounts for 15.5% with an influence magnitude of 0.063, and brand ambassador credibility accounts for 12.5% with an influence magnitude of 0.090 on the interest in using Bareksa. From the resul of the study, it can be concluded that the higher the advertisement exposure, the higher the interest in using Bareksa. Similarly, the higher the credibility of brand ambassador Boy William, the higher the interest in using Bareksa
PENGARUH TERPAAN YOUTUBE SERIES “ASLINYA KULINER LOKAL BARENG TEH BOTOL SOSRO” PADA CHANNEL YOUTUBE NEX CARLOS DAN E-WOM PADA KOLOM KOMENTAR TERHADAP MINAT BELI PRODUK TEH BOTOL SOSRO Akbar, Bintang; Setyabudi, Djoko; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia is a major player in the global tea industry, which has sparked competition among packaged tea brands. Teh Botol Sosro launched a marketing strategy through a YouTube series in collaboration with food vlogger Nex Carlos. Additionally, the majority of consumers read E-WOM before making a purchase. This study aims to determine the influence of exposure to the YouTube series and the intensity of E-WOM on the purchase intention of Teh Botol Sosro products. The theories used are Integrated Information Theory and the Buyer’s Information Environment Theory. The sampling technique used is non-probability and purposive sampling with a sample size of 100 respondents. Data testing was conducted through a simple linear regression test. The hypothesis testing results indicate that the variable exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro" on Nex Carlos' YouTube channel can explain 43.9% with an influence magnitude of 0.347, and the variable intensity of E-WOM in the comment section can explain 41.9% with an influence magnitude of 0.268 on the purchase intention of Teh Botol Sosro products. Therefore, it can be concluded that the higher the exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro," the higher the purchase intention of Teh Botol Sosro products. Similarly, the higher the intensity of EWOM in the comment section, the higher the purchase intention of Teh Botol Sosro products. Thus, the variables of exposure to the YouTube series and the intensity of E-WOM positively and significantly influence the purchase intention of Teh Botol Sosro products. The authors suggest that Teh Botol Sosro consider using these promotional activities in their marketing communication mix while addressing some of their weaknesses
SOCCER: MOST FAVORITE CASUAL GAME Setyabudi, Djoko; Dewi, Reni Shinta; Pradhanawati, Ari
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.205-221

Abstract

This study aims to discover the favorite casual games in adults, both gamers and not. Respondents ranged in age from 17 to 56.This study fills the research gap about the taste of casual gaming in the city of Semarang, because so far researchers have often found many studies on the types of games that fall into the category of ‘heavy games’ and tend to be played by game addicts who dedicate time and money to playing games or e-sports athletes. This research gives us information about the types of casual games that are most liked by adult game players in the city of Semarang. Meanwhile, the casual game category is ignored because it is only played by players who are not serious and just to pass the time. In addition, it also provides information on the extent to which casual players are willing to play the type of games that they think are worth playing, including the criteria for games to be installed to try to play. Inside their smartphones are installed Android-based game applications that are played. Conducted in Semarang, the sampling technique used was convenience sampling with 170 people. The data will be analyzed with quantitative descriptive methods to describe the condition of the sample. The findings showed that respondents liked games that were lightweight, uncomplicated, and required high concentration. Games that can be played in the past and tend to be dexterous.
Co-Authors Adi Nugroho Afi Sultan Ramadhan, Muhammad Agus Naryoso S.Sos, M.Si, Agus Naryoso Akbar, Bintang Amal Gamasi T.R Anisa Dyah Permata, Cindy Annisa Ilmi, Rizky Annisa Kusumawardhani Apriliana, Jennifer Ardini Koesfarmasiana, Ardini Ari Pradhanawati Arista Sukmawati, Sarah Ayu Saraswati Bayu Widagdo, Muhammad Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Elisa, Nova Farhan Haritz, Abdullah Febriandani, Anisa Gabryella, Cathrine Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hilal Al Roshid, Fhatwa I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Ira Yunani Widyarini Istivani, Yulia Jaza Akmala Ramada Krisanti Cahyaningtyas, Yulia Lintang Ratri Rahmiaji Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo Melinda Wita Satryani Muhammad Azizan, Tengku Nanik Sudaryningtyas, Nanik Nurist Surayya Ulfa Nuriyatul Lailiyah Nurrist Surayya Ulfa Puspa Ningrum, Kumala Putri Susiandi, Alya Radika Oktavianti, Dina Rahmadianto, Rizky Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita S. Rouli Manalu SALMAN AL FARISI, MUHAMMAD Sandra, Syafira Sholihudin, Nabiila Suryanto Gono, Joyo Nur Tandiyo Pradekso Tazkia Irsyad, Raihana Wahyu Hidayat Wiwid Noor Rakhmad Yanuar Luqman Yoga Yuniadi