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All Journal Kinesik FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi dan Media
Djoko Setyabudi
Department Of Communication Sciences, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategy Marketing Communications Department of Tourism and Cultural district of Jepara In Ascending The number of visitors Tirta Samudra Beach Dwi Ratnasari, Yusniar; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research is based on the phenomenon occurred, ie an increase in the number of tourists significantly in 2011 to 2014 to the area attractions Tirta Beach Samudra.Permasalahan this study is how the Strategic Marketing Communications Department of Tourism and Culture District of Jepara in Increasing Number of Visitors Tirta Samudra Beach , This study aims to determine the marketing communication strategy that used the Department of Tourism and Cultural district of Jepara in increasing the number of visitors Tirta Samudra Beach in Jepara. The method used in this research is descriptive qualitative case study method in the marketing communication strategy of Tourism and Culture to Tirta Samudra Beach. Data collection techniques used were interviews with research subjects and informants as well as documentation from the archives of the Department of Tourism and Cultural district of Jepara. Based on the results of research and discussion as well as using data analysis techniques using pairing pattern of the theory that predicted the pattern found in lapanganyaitu with the object of research is the communication strategy Department of Tourism and Cultural district of Jepara in increasing the number of visitors Turkish Tirta Samudra, it can be concluded that 1) Communicating program or a new thing in a variety of attractions as a form of publicity and promotion. 2) Establish communication with internal and external public. 3) Increase the events of Tourism and Cultural district of Jepara. 4) Promotion through media publications; internet, outdoor media, sales trip dll..5) Establish communication with mass media and the press in order to establish a good relationship.
BRANDING OF HIPMI PEDULI JAWA TENGAH THROUGH STRATEGIC COMMUNICATION ACTIVITIES AS COMMUNICATION MANAGER Qorina, Devi Yuhanita; Setyabudi, Djoko; Naryoso, Agus; Rakhmad, Wiwid Noor
Interaksi Online Vol 4, No 1: Januari 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The final task in the form of field work is based by HIPMI Peduli Jawa Tengah as a charity organization under the auspices of the Himpunan Pengusaha Muda Indonesia Regional Jawa Tengah (HIPMI Jawa Tengah) that recently established. The establishment of HIPMI Peduli Jawa Tengah aims to cultivate the spirit of social awareness and participation of entrepreneurs and societies in order to improve the social welfare of the Indonesian people on the social issues that happening nowadays. As a charities organization under the auspices of HIPMI Jawa Tengah, awareness of HIPMI Peduli Jawa Tengah is not widely known even by members of the HIPMI Jawa Tengah.The lack of awareness by HIPMI Peduli Jawa Tengah makes the participation of entrepreneurs and societies are less in any social activities undertaken by HIPMI Peduli Jawa Tengah. This leads to the small number of donors who participated through HIPMI Peduli Jawa Tengah that has not give maximum support at each social activities undertaken. Based on the concept of branding and persuasion theory, field work aims to increase awareness HIPMI Peduli Jawa Tengah and encourage the target audience to join and participate in any social activities undertaken by HIPMI Peduli Jawa Tengah.The implementation was held in August to September 2015 that makes it a total of 5 weeks, through a series of activities with the theme of education 1000 Book 1000 Goodness For Coastal Children, managed to get an increase in awareness activities HIPMI Peduli Jawa Tengah significantly from 25.84% to 84% and the increase of donation participation from 11.2% to 34%. Managed to get media partner, 5 social media accounts of Semarang City, 1 exclusive radio, and 1 exclusive print media. Managed to get positive publicity in 1 print media and 3 online media. This field work indicates that the "Branding HIPMI Peduli Jawa Tengah Through Strategic Communication Activity" was carried out according to goals specified by division communication manager.
Identifying the Motivational Factors Influence The Consumption of Buying Items in Game Defences of The Anchient 2 Putri, Rieda Anindita; Setyabudi, Djoko; Purbaningrum, Dwi; Rahmiaji, Lintang Ratri
Interaksi Online Vol 4, No 1: Januari 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Game is one form of implementation of the technological advances in the realm ofcommunication media. The game can be used as a medium conveys messages and allow forfeedback from the message. Game is also designed as a means of entertainment to fill inspare time made universal. DotA2 is multiplayer game with the highest user in Indonesia.The game is themed multiplayer online battle arena video games, with the format of threedimensional(3D). In addition to playing the game, players can buy items that are in the gameas a complementary game. Player purchase with virtual money and buy in a virtual store.Amount DotA2 spent in the virtual shop is amazing. In fact, the goods they purchase invirtual shop could not be held and owned real, whereas money spent not a little.This study aims to determine the motivating factors that influence purchasingbehavior items in the game Defense of the Ancients 2. This quantitative explorative studycollecting primary data from 100 people with a research instrument questionnaire. Analysisof the data used is the technique of factor analysis. A total of 12 factors have been tested withKMO and Bartlett's Test unknown value is 0.963 with 0.000 significance. Then through acalculation model of Principal Component Analysis (PCA) obtained two groups of factorsthat includes 12 factors tested, in other words, all factors tested escaped. All of these factorscontributed 77.346 per cent of the purchase motivation in Game DotA2 items.Personal Interest Factor is the most powerful motivating factor. These factors areknown to contribute as much as 65.745%. This factor is labeled Personal Interest Factorbecause it consists of motivated interest in the items on DotA2, the ease of access to thevirtual shop DotA2, and feelings of pleasure that is in the player when transacting in thevirtual shop. The fourth main variables of the next factor is the decoration, benefits,relatedness, and fun including the Pleasure Factor which is a form of interest because it givespleasure.
ANALISIS FAKTOR-FAKTOR YANG MENYEBABKAN IKLAN POP- UP DIHINDARI Saraswati, Ayu; Pradekso, Tandiyo; Setyabudi, Djoko; Rakhmad, Wiwid Noor
Interaksi Online Vol 2, No 3: Agustus 2014
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tingginya penggunaan internet saat ini, membuat sejumlah perusahaan dan pengiklan melirik internet untuk menjadi media beriklan dengan kelebihan yang ditawarkan. Banyak macam iklan di internet, salah satunya adalah iklan pop-up. Iklan pop-up adalah iklan yang muncul secara tiba-tiba di halaman situs, yang mana ukuran dari iklan pop-up hampir menutupi halam situs. Iklan pop-up kerap kali dianggap mengganggu dan dihindari.Tujuan penelitian ini untuk mengetahui faktor-faktor yang menyebabkan iklan pop-up dihindari. Penelitian ini menggunakan tipe penelitian eksploratif dengan metoda studi kasus. Konsep pemikiran untuk acuan penelitian ini menggunakan konsep Louise Kelly dalam penelitiannya “Advertising Avoidance in the Online Social Networking Environment”. Data penelitian ini diperoleh dari in-depth interview terhadap lima informan dengan kriteria pengguna aktif internet dan mengetahui mengenai iklan pop-up.Temuan penelitian menunjukkan bahwa faktor-faktor yang menyebabkan iklan pop-up dihindari adalah mitos buruk dan kekhawatiran terhadap iklan pop-up. Banyaknya mitos mengenai iklan pop-up yang menyatakan bahwa terdapat virus dalam iklan pop-up menyebabkan iklan pop-up dihindari, di samping hal tersebut kekhawatiran pengguna internet terhadap kuota yang akan habis jika melihat dan mengklik iklan pop-up juga membuat para pengguna internet berfikir dua kali untuk mengklik iklan pop-up. Pesan iklan kurang sesuai, dalam hal ini terdapat dua hal mengenai pesan iklan pop-up yang menjadi alasan iklan pop-up dihindari, yaitu pesan iklan yang menipu dan pesan iklan yang tidak sesuai dengan segmentasi produk dari iklan tersebut. Kemunculan iklan pop-up yang kurang menarik akan membuat para pengguna internet menghindari iklan dan kemunculan iklan secara berulang-ulang juga membuat para pengguna internet tidak ingin secara berulang-ulang membaca iklan karena merasa sudah mengetahui isi pesan. Kurang mengetahui mengenai regulasi iklan di internet, pengguna internet merasa jika media yang digunakan untuk beriklan tidak dapat dipertanggungjawabkan membuat para pengguna internet tidak ingin membaca iklan dan lebih memilih menghindarinya, dan resiko pada brand, iklan pop-up adalah iklan yang dihindari dan dianggap mengganggu hal ini berimbas kepada produk yang tengah ditawarkan, karena dianggap produk yang mengganggu. Key words : iklan pop-up, iklan di internet, iklan dihindari, eksploratif
Hubungan Terpaan Iklan di Televisi dan Kapabilitas Brand Ambassador Dengan Minat Beli pada Produk Mie Sedaap Sandra, Syafira; Setyabudi, Djoko
Interaksi Online Vol 8, No 3: Juli 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The writing of this research was motivated to prove and test about relation of television’s advertising exposure and relation of capability brand ambassador with purchase intentions of Mie Sedaap’s product. . Theories in this research is Strong Advertising Theory and Source of Attractivness Theory. The sampling technique is nonprobability sampling with 100 people for the respondents. The criteria of the sample is men and women aged 16 – 30 who lived in Semarang, Had watched Mie Sedaap’s television advertising, and never buy Mie Sedaap product before (Korean Spicy Chicken Varian). This research used Kendall’s Tau B analysis. The results shows that the significant value of each variable which is advertising exposure and capability of brand ambassador were 0,997 and 0,168 which means had no signigcance related.
Semarang Ragam Inspirasi Dalam Memperingati Hari Anak Nasional Kota Semarang 2020 (Talkshow, Ragam Lomba Anak, Pentas Seni Daring, Webinar, Konser Amal, Donasi) Sebagai Koordinator Acara, Koordinator Media Partner Dan Bendahara Arista Sukmawati, Sarah; Setyabudi, Djoko
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

National Children's Day is the day the rights of Indonesian children are fulfilled, both for children who are in Indonesia and for children who are outside Indonesia. Every year the commemoration of National Children's Day is held through various activities for children. All national groups, both from the government and the private sector, participate in commemorating National Children's Day starting from the Central, Provincial, to all Regencies / Cities. In this case, Indonesia is currently experiencing a Covid-19 pandemic which has an impact on all community activities to develop. One of them is Semarang City, which is to commemorate National Children's Day 2020, the City of Semarang in particular the Semarang City Women Empowerment and Child Protection Service (DP3A) as the implementing committee is collaborating with the Semarang City Social Service to make National Children's Day successful in Semarang City during this pandemic. The purpose of holding this event is to provide educational information communication to the public about new normal in a pandemic situations and to reduce parental concerns about children while at home and provide a platform for children to show off their creativity while at home. There are 6 activities namely Talkshow, Variety of Children's Contest, Online Art Performance, Webinar, Charity Concert, Donation. These activities will be carried out online and offline but still adhere to health protocols. The series of activities began on July 14, 2002 to August 18, 2020. After being held at that time there were more than 800 students who took part in the art show, from the previous target of 300 students, there were 15 media partners who were among the 10 determined targets, reaching the presence of resource persons. for talk shows and webinars, reaching 150 participants, and for donations reaching Rp. 14. 954,250 from the previous target of Rp. 5,000,000 which is given in the form of goods and is assisted in its distribution by the Semarang City Social Service.
Hubungan Terpaan Iklan Dan Persepsi Pada Daya Tarik Brand Ambassador Tokopedia Dengan Minat Menggunakan Tokopedia Sebagai Sarana Transaksi Belanja Daring Tazkia Irsyad, Raihana; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the correlation between advertising exposure, perceptions on the Attractiveness of Tokopedia’s Brand ambassador, and the Intention in Using Tokopedia as Online Shopping Transaction Platform. This research used Strong Advertising Theory and Source Attractiveness Theory. This study used a sample of 60 people who in age from 18 – 34 years old who had been exposed to Tokopedia advertisement and knew Tokopedia’s brand ambassador. This sample method used nonprobability sampling with accidental techniques. The results showed advertising exposure with the intention in using Tokopedia had a significance value of 0.071 which means there is no significant correlation. Meanwhile, the perception of the attractiveness of Tokopedia brand ambassador and the intention in using Tokopedia has a significant value of 0.000, which means there is a significant correlation. The correlation coefficient is 0.468, which means it has a moderate and positive level of correlation.
Hubungan Intensitas Mengakses Instagram Ajaib dan Daya Tarik Brand Ambassador Ajaib dengan Minat Menggunakan Ajaib sebagai Aplikasi Investasi Online Krisanti Cahyaningtyas, Yulia; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research aims to determine The Correlation between The Intensity of Accessing Ajaib's Instagram and The Attractiveness of Ajaib's Brand Ambassador with The Intention in Using Ajaib as Online Investment App. The results showed that the intensity of accessing Ajaib's Instagram with the intention in using Ajaib as online investment app has a significant value of 0.000 and a correlation coefficient value of 0.281, very significant, the strength of the relationship between variables is moderate, and positive level of correlation. The attractiveness of Ajaib’s brand ambassadors with the intention in using Ajaib as online investment app has a significant value of 0.038 and a correlation coefficient value of 0.154, significant, the strength of the relationship between variables is very weak, and positive level of correlation. The Theory of Reasoned Action and Source Attractiveness Model applies in research. The results of this study indicate the importance of social media in consumer buying and purchasing behavior, so it is necessary to pay attention to the quality of the content delivered. This research also helps to measure the success of brand ambassador appeal with interest in using the application.
Hubungan Aktivitas Komunikasi Electronic Word Of Mouth dan Citra Merek dengan Loyalitas Pelanggan IndiHome Radika Oktavianti, Dina; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Since the COVID-19 pandemic, majority of teaching and learning activities have been conducted online. Batam itself also follows this policy, so that the demand for home internet services highly increases. IndiHome is one of the largest internet service providers in Batam. Unfortunately, IndiHome Batam customers are indicated to have a high tendency to switch providers. In addition, since August 2020 IndiHome has received negative attention on social media because of its declining internet quality. Conditions like this certainly have the potential to reduce the public's positive perception of IndiHome, whereas a positive perception of the brand can encourage consumer loyalty. IndiHome is the first and largest provider that has many regular customers in Batam, but the negative spotlight about IndiHome was entered and discussed by the Batam community in regional forums. The spread of this negative spotlight can certainly affect loyalty, because negative WOM can gradually encourage consumers to become disloyal to the product or service of the related brand. This research aims to determine the relationship between electronic word of mouth communication activities and brand image with IndiHome customer loyalty in Batam. There is two theory used in this research which is social cognitive theory and brand image theory. The test was carried out using the Kendall tau b correlation analysis test with a non-probability sampling technique. This study uses a sample of 70 people with characteristics aged 17-34 years, are IndiHome customers, domiciled in Batam, and actively use social media. The results showed that eWOM communication activity (X1) with customer loyalty IndiHome (Y) obtained a significance value of 0.870 which means it is not significant. Furthermore, brand image (X2) with IndiHome customer loyalty (Y) obtained a significance value of 0.000 which means it is very significant with a correlation coefficient of 0.540 and a positive relationship direction.
Understanding the Tendency of Media Users to Consume Fake News Rouli Manalu; Tandiyo Pradekso; Djoko Setyabudi
Jurnal ILMU KOMUNIKASI Vol. 15 No. 1 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.907 KB) | DOI: 10.24002/jik.v15i1.1322

Abstract

This research investigates the ways in which different groups of media users have different tendencies in consuming and believing fake news. These tendencies are examined through: (1) analysis of association of age and income level with the pattern of media consumption; (2) analysis of association of age and income level with types of media that is perceived as the most trustworthy. Using systematic random sampling, this study examines 400 households in Semarang, Central Java, with level of confidence of 95%. 
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Abiyyu Febi Diwangkoro Adi Nugroho Adi Nugroho Aditya Gilang Gifari Aditya Iman Hamidi Adityo Cahyo Aji Aeda Aldeafara Afi Sultan Ramadhan, Muhammad Agraha Dwita Sulistyajati Agus Naryoso Ahdani Gita Sadida Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Ainani Shifa Izazi Aisyah Monicaningsih Akbar, Bintang Albert Rivai Sinaga Aldedinda Auliantio Aldila Leksana Wati Alif Ibrahim Alya Farras Azzahra Amal Gamasi T.R Andrinanta Putra Pratama Andy Julianto Angga Dwipa Anggun Puspa Regita Anisa Dyah Permata, Cindy Anisa Wikantyas P Annisa Aulia Mahari Annisa Ilmi, Rizky Annisa Kusumawardhani Anugerah Dwitama Anugrah Beta Familio Apriliana, Jennifer Ardhisti Adi Utamanyu Ardini Koesfarmasiana, Ardini Arfian Muhammad Hakim Ari Pradhanawati Arista Sukmawati, Sarah Arlita Dwi Utami Arma Ngabeti Astrid Henariani Prakoso Atika Nabila Atika Surya Nuraini Aulia Nur Aulia Ratri Kusumastuti Ayu Sarah Shabrina Ayu Saraswati Bagaskara S.A.P Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bimandhika Sunu Wardhana Bisma Alief Brigitta Dwi Liusditari Budi Adityo Burhanudin Fakhri Kusuma Candra Sateria Chintya Dyah Meidyasari Christo Christian Destiyanto Daffa Argy Pradiptha Dameria Cathrine DENA ADI SANTOSA Deni Arifiin Destima Nursylva Anggraningrum Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Eka Ardianto EKA NOVITASARI Elisa, Nova Fardhian Fitrahudin Pratama Farhan Haritz, Abdullah Farisa Dian Utami Fatia Sharfina Febi Eninta Br Munthe Febri Ariyadi Febriana Handayani Febriandani, Anisa Felda Aurellia Anandani Fitri Nur Hidayat Florensia Sonia Haniswari Frida Asih Pratiwi Gabby Aurelia Gabryella, Cathrine Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hario Trigoseno Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hendrikus Setya Pradhana Henny Novita Rumono Hilal Al Roshid, Fhatwa Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Inayah Setia Azzahra Indah Pratiwi Indra Septia BW Intan Ayuningrum Ira Yunani Widyarini Istivani, Yulia Jaya Pramono Adi Jaza Akmala Ramada Jody Suryamar Yudha Joyo Nur Suryanto Gono Kanaya Az Zahrah Krisanti Cahyaningtyas, Yulia Laksono Nainggolan, Guntur Agung Lana Nastiti Mumpuni Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lucia Eka Pravitasari Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo M Yulianto M. Bima Norta Ellyanda Mahardika Indra Pratama Maulana Ocky Adhicondro Melinda Wita Satryani Mia Maulyda Mohammad Akbar Rizal Hamidi Muchamad Yuliyanto Muhammad Azizan, Tengku Muhammad Luthfi Muhammad Sahil Muhamy Akbar Iedani Nabilah Amarilys Nadin Khairun Nisa Nadira Octova Yogiyanti Nanik Sudaryningtyas, Nanik Naomi Feby Yolanda Br Saragih Neysa Harwina Putri Nofita Fatmawati Noni Meisavitri Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Oki Adi Saputra Petrus Orseola Rosarianto Pipin F.P. Lestari Prabowo Nurwidagdyo Prescilla Roesalya Primada Qurrota Ayun Puspa Ningrum, Kumala Puspita Mei Wardani Putri Febrianti Putri Susiandi, Alya Radika Oktavianti, Dina Rafif Ghaffar Radana Rahmadianto, Rizky Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Rangga Akbar Pradipta Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita Rifni Lestari Rizka Arsianti Rizky Wisnu Prayuda Nusantara, Rizky Rizqi Ganis Ashari Rosanna Fadiya S Rouli Manalu SALMAN AL FARISI, MUHAMMAD Salshabila Putri Persada Sandra, Syafira Selo Pangestu Imawan Septian Aldo Pradita Setyo Adhi Nugroho Shabara Wicaksono Sharon Gracia G Sholihudin, Nabiila Sigit Haryadi Soffa Wicaksono, Muhammad Sofianisa Rahmawati Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Suryanto Gono, Joyo Nur Susi Santiaji Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Taufik Indra Ramadhan Taufik Reza Ardianto Tazkia Irsyad, Raihana Theo Domas Santika, Theo Triyono Lukmantoro Turnomo Rahardjo Vania Ristiyana Vidiana Girinda Wardani Vidya Ayunita Vina Aulia Maharani Wahyu Hidayat Windariani Soeryo Handadari Wiwid Noor Rakhmad Wulan Septiana Putri Yanuar Luqman Yoga Yuniadi Yohanes Thianika Budiarsa Yuan Stephanie Yunita Indriyaswari Yusniar Dwi Ratnasari, Yusniar Zainul Asngadah Fatmawati