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All Journal Kinesik FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi
Djoko Setyabudi
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Hubungan Terpaan Iklan Dan Persepsi Pada Daya Tarik Brand Ambassador Tokopedia Dengan Minat Menggunakan Tokopedia Sebagai Sarana Transaksi Belanja Daring Tazkia Irsyad, Raihana; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the correlation between advertising exposure, perceptions on the Attractiveness of Tokopedia’s Brand ambassador, and the Intention in Using Tokopedia as Online Shopping Transaction Platform. This research used Strong Advertising Theory and Source Attractiveness Theory. This study used a sample of 60 people who in age from 18 – 34 years old who had been exposed to Tokopedia advertisement and knew Tokopedia’s brand ambassador. This sample method used nonprobability sampling with accidental techniques. The results showed advertising exposure with the intention in using Tokopedia had a significance value of 0.071 which means there is no significant correlation. Meanwhile, the perception of the attractiveness of Tokopedia brand ambassador and the intention in using Tokopedia has a significant value of 0.000, which means there is a significant correlation. The correlation coefficient is 0.468, which means it has a moderate and positive level of correlation.
Hubungan Intensitas Mengakses Instagram Ajaib dan Daya Tarik Brand Ambassador Ajaib dengan Minat Menggunakan Ajaib sebagai Aplikasi Investasi Online Krisanti Cahyaningtyas, Yulia; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research aims to determine The Correlation between The Intensity of Accessing Ajaib's Instagram and The Attractiveness of Ajaib's Brand Ambassador with The Intention in Using Ajaib as Online Investment App. The results showed that the intensity of accessing Ajaib's Instagram with the intention in using Ajaib as online investment app has a significant value of 0.000 and a correlation coefficient value of 0.281, very significant, the strength of the relationship between variables is moderate, and positive level of correlation. The attractiveness of Ajaib’s brand ambassadors with the intention in using Ajaib as online investment app has a significant value of 0.038 and a correlation coefficient value of 0.154, significant, the strength of the relationship between variables is very weak, and positive level of correlation. The Theory of Reasoned Action and Source Attractiveness Model applies in research. The results of this study indicate the importance of social media in consumer buying and purchasing behavior, so it is necessary to pay attention to the quality of the content delivered. This research also helps to measure the success of brand ambassador appeal with interest in using the application.
Hubungan Aktivitas Komunikasi Electronic Word Of Mouth dan Citra Merek dengan Loyalitas Pelanggan IndiHome Radika Oktavianti, Dina; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Since the COVID-19 pandemic, majority of teaching and learning activities have been conducted online. Batam itself also follows this policy, so that the demand for home internet services highly increases. IndiHome is one of the largest internet service providers in Batam. Unfortunately, IndiHome Batam customers are indicated to have a high tendency to switch providers. In addition, since August 2020 IndiHome has received negative attention on social media because of its declining internet quality. Conditions like this certainly have the potential to reduce the public's positive perception of IndiHome, whereas a positive perception of the brand can encourage consumer loyalty. IndiHome is the first and largest provider that has many regular customers in Batam, but the negative spotlight about IndiHome was entered and discussed by the Batam community in regional forums. The spread of this negative spotlight can certainly affect loyalty, because negative WOM can gradually encourage consumers to become disloyal to the product or service of the related brand. This research aims to determine the relationship between electronic word of mouth communication activities and brand image with IndiHome customer loyalty in Batam. There is two theory used in this research which is social cognitive theory and brand image theory. The test was carried out using the Kendall tau b correlation analysis test with a non-probability sampling technique. This study uses a sample of 70 people with characteristics aged 17-34 years, are IndiHome customers, domiciled in Batam, and actively use social media. The results showed that eWOM communication activity (X1) with customer loyalty IndiHome (Y) obtained a significance value of 0.870 which means it is not significant. Furthermore, brand image (X2) with IndiHome customer loyalty (Y) obtained a significance value of 0.000 which means it is very significant with a correlation coefficient of 0.540 and a positive relationship direction.
PERSEPSI TENTANG RISIKO BREAKTHROUGH INFECTION COVID-19 DALAM LINGKUNGAN HEALTH RISK MESSAGES Tandiyo Pradekso; Djoko Setyabudi
KINESIK Vol. 8 No. 3 (2021): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i3.234

Abstract

The Covid-19 vaccination rate continues to increase, it is important to pay attention to the possibility of a breakthrough infection, which is a viral infection that occurs after a person has been vaccinated. This is a case that is expected to occur in some of those who have received the vaccine, as no vaccine for any disease is 100 percent effective. During the time of living in this period of the Covid-19 pandemic, people are always exposed to information about the dangers or threats of exposure to the virus, known as health risk messages. This study was conducted to explain how a number of individual characteristics in the health risk message information environment correlate to their attitudes towards the risk of exposing Covid-19. This online survey of people who have received the Covid-19 vaccine found that several variables related to lifestyle and disease history were correlated to perceptions of the risk of exposure to Covid-19. It also confirms that there is a positive correlation between awareness of the amount of risk an individual has and perceptions of the risk of exposing Covid-19.
PENGARUH USIA PEMAIN ADVERGAMES TERHADAP LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK Dewi Luqmania .; Djoko Setyabudi S.Sos, MM
Interaksi Online Vol 4, No 2: April 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame, sebagai sebuah medium komunikasi pemasaran yang mulai popular di Indonesia akhir-akhir ini sangat menarik untuk diteliti. Berbeda dengan media untuk beriklan lainnya, seperti Koran, majalah, televisi, dan radio dimana informasi disampaikan dalam bentuk narasi, advergame memiliki keunikan tersendiri dalam menyampaikan informasinya yaitu dengan membuat konsumen berpartisipasi (aktif). Penelitian ini bertujuan untuk mengetahui pengaruh usia pemain advergame terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Pendekatan yang menggunakan pendekatan positivistik ini mengujikan relasi 2 variabel, dengan total 24 indikator. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 45 orang yang terbagi dalam tiga kelompok eksperimen menurut usia. Pengambilan data dilakukan dengan diberikannya kuesioner pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan uji perbedaan one-way ANOVA dengan pemenuhan asumsi independensi sampel, uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Temuan penelitian ini menunjukkan bahwa usia pemain advergame berpengaruh secara positif terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Ditemukan perbedaan nilai rata-rata levels of comprehension di antara ketiga kelompok eksperimen. Kelompok usia yang paling tua mendapatkan rata-rata nilai tertinggi dan kelompok anak-anak mendapat rata-rata nilai terendah. Ada perbedaan yang signifikan antara pemain anak-anak dan pemain dewasa. Berbeda dengan anak-anak, pemain dewasa mampu mencapai level pemahaman tertinggi yaitu deeper level comprehension.
PENGARUH KELENGKAPAN INFORMASI, AKURASI INFORMASI, KEPERCAYAAN STREAMER, DAN STREAMER ATTRACTIVENESS TERHADAP PERCEIVED PERSUASIVENESS YANG DIALAMI PENONTON SHOPEE LIVE Sholihudin, Nabiila; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The digital era has brought changes in shopping habits, one of which is the emergence of the new trend of live streaming commerce. In Indonesia, this feature has been met with high enthusiasm, as 86% of online shoppers have claimed to have visited live shopping. Live streaming commerce facilitates real-time interaction between streamers and consumers. Streamers as communicators deliver product persuasion messages and consumers are exposed to information and engage directly with streamer recommendations. Although the streamer's persuasion strategy is relatively the same, the result is different. Consumers do not always make direct purchases according to the persuasion message during live streaming. This study aims to explain the effect of information completeness, information accuracy, streamer trustworthiness, and streamer attractiveness on perceived persuasiveness experienced by Shopee Live viewers using a quantitative approach through a one-shot experimental method. The theory used in this study is the elaboration likelihood model theory, with a purposive sampling technique involving 100 respondents. The results of hypothesis testing with multiple linear regression show that there is no significant effect between information completeness and information accuracy on perceived persuasiveness experienced by respondents when watching Shopee Live. However, streamer trustworthiness and streamer attractiveness are simultaneously proven to affect perceived persuasiveness.
Hubungan Terpaan Kampanye Pemilahan Sampah Dan Intensitas Interaksi Peer Group Dengan Perilaku Pemilahan Sampah Rumah Tangga Oleh Followers @Pilahsampah Hamidah, Nadiya; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram account @pilahsampah has actively promoted a campaign promoting waste sorting behavior, it appears that the practical adoption of this practice has not yet attained an optimal level among @pilahsampah followers. Despite the campaign being conveyed through social media with the intention of providing guidance and encouragement to followers to participate in the responsibility of waste sorting, there exists a gap between the campaign message and the level of waste sorting implementation in household daily life. This research aims to investigate the correlation between the exposure to waste sorting campaigns and the intensity of peer group interaction with household waste sorting behavior among the followers of @pilahsampah. This research employs a quantitative method with an explanatory type, based on the concept of Social Learning Theory. The sampling technique involves non-probability sampling, with a total of 100 respondents who have read, seen, or heard waste sorting campaign messages and are followers of the social media account @Pilahsampah, as well as being part of the Waste Sorting Community. Based on the results of this study using Kendall's W analysis, indicate that there is a relationship between the exposure to waste sorting campaign messages and the intensity of peer group interaction with household waste sorting behavior among followers of @pilahsampah, with a significance value of 0.002. This value is smaller than 0.05, indicating significance.
PENGARUH TERPAAN KAMPANYE KPU GOES TO CAMPUS DAN BERITA SANKSI PIDANA MENGAJAK ORANG LAIN GOLPUT TERHADAP INTENSI PERILAKU ANTI GOLPUT Apriliana, Jennifer; Setyabudi, Djoko; Nugroho, Adi
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

General elections in a democratic country are carried out to elect a figure as the leader of the country so that all citizens are obliged to vote well and be able to create maximum leadership formation in a country. But in reality, Indonesia, as a democratic country, still has a few percent of people who are apathetic towards politics by abstaining from abstention. This research uses explanatory quantitative research methods and the Theory of Planned Behavior as a framework. Based on hypothesis testing, exposure to the KPU Goes to Campus campaign and news of criminal sanctions inviting other people to abstain had an effect of 13.4% on anti-abstention behavior intentions and had a significance value of 0.001 < 0.05, therefore it can be concluded that the higher the level of exposure to the KPU Goes to Campus campaign and news of criminal sanctions inviting other people to abstain, the higher the anti-voting behavior intentions that appear in a person
Pengaruh Terpaan Informasi Produk dan Promosi Penjualan Terhadap Minat Menggunakan BRT Trans Semarang Hilal Al Roshid, Fhatwa; Naryoso, Agus; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research examines the influence of product information exposure and sales promotion on the intention to use BRT Trans Semarang. Although BLU UPTD Trans Semarang continues to disseminate product information and sales promotions through various media, BRT Trans Semarang has not been able to reach its monthly passenger target. This research aims to understand the effect of exposure to product information and sales promotions on the intention to use BRT Trans Semarang using Information Integration Theory and Cognitive Response Approach Theory. The sampling technique is non-probability sampling with a total sample of 100 respondents who are people who live in Semarang City and know the product information of BRT Trans Semarang, and have seen the sales promotion of BRT Trans Semarang. Through simple regression analysis techniques to test the first hypothesis and second hypothesis of the study, it was found that there is an influence between exposure to product information on intention to use BRT Trans Semarang as evidenced by a significance value of 0.002 which is smaller than 0.05 and a coefficient value of 0.424 so that the first hypothesis is accepted. This means that the higher the exposure to product information, the higher the consumer interest in using BRT Trans Semarang. Then the second hypothesis test shows that there is an influence between exposure to sales information on intention to use BRT Trans Semarang as evidenced by a significance value of <0.001 which is smaller than 0.05 and a coefficient value of 0.590 so that the first hypothesis is accepted. This means that the higher the exposure to sales promotion, the higher the consumer intention to use BRT Trans Semarang
PENGARUH EKSPEKTASI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PRODUK LUXCRIME BLUR & COVER TWO WAY CAKE DI SHOPEE Lusia Wibowo, Marvela; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The trend of using beauty products is increasing rapidly due to the emergence of awareness from the public to take care of beauty. This is also supported by the spread of e-commerce that carries the marketplace concept, including Shopee, Tokopedia, BliBli, and so on. One of the local cosmetic brands that uses e-commerce as its trading activity is Luxcrime. One of the Luxcrime sales categories that are in great demand by the public is Blur & Cover Two Way Cake. The problem that occurs is the number of complaints that arise from consumers regarding the quality of products and services on the Luxcrime Mall platform at Shopee. This study aims to determine the effect of product quality expectations and service quality on customer satisfaction with Luxcrime Blur & Cover Two Way Cake products. This study uses the explanaotri method with non probability sampling technique involving 100 respondents. The theory used is Expectancy Disconfirmation Theory as a foundation for understanding the effect of product quality expectations and service quality on customer satisfaction on Luxcrime Blur & Cover Two Way Cake products. The results of the research obtained through multiple linear regression hypothesis testing are that product quality expectations and service quality expectations have a simultaneous influence on customer satisfaction with a significance value obtained of 0.000. This means that every time there is an increase in the value of X1 and X2, there is also an increase in the value of Y so that the hypothesis can be accepted.
Co-Authors Adi Nugroho Afi Sultan Ramadhan, Muhammad Agus Naryoso S.Sos, M.Si, Agus Naryoso Akbar, Bintang Amal Gamasi T.R Anisa Dyah Permata, Cindy Annisa Ilmi, Rizky Annisa Kusumawardhani Apriliana, Jennifer Ardini Koesfarmasiana, Ardini Ari Pradhanawati Arista Sukmawati, Sarah Ayu Saraswati Bayu Widagdo, Muhammad Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Elisa, Nova Farhan Haritz, Abdullah Febriandani, Anisa Gabryella, Cathrine Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hilal Al Roshid, Fhatwa I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Ira Yunani Widyarini Istivani, Yulia Jaza Akmala Ramada Krisanti Cahyaningtyas, Yulia Lintang Ratri Rahmiaji Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo Melinda Wita Satryani Muhammad Azizan, Tengku Nanik Sudaryningtyas, Nanik Nurist Surayya Ulfa Nuriyatul Lailiyah Nurrist Surayya Ulfa Puspa Ningrum, Kumala Putri Susiandi, Alya Radika Oktavianti, Dina Rahmadianto, Rizky Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita S. Rouli Manalu SALMAN AL FARISI, MUHAMMAD Sandra, Syafira Sholihudin, Nabiila Suryanto Gono, Joyo Nur Tandiyo Pradekso Tazkia Irsyad, Raihana Wahyu Hidayat Wiwid Noor Rakhmad Yanuar Luqman Yoga Yuniadi