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All Journal International Journal of Advances in Applied Sciences Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis MIX : Jurnal Ilmiah Manajemen SAR (Soedirman Accounting Review): Journal of Accounting and Business EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Soedirman Economics Education Journal Jurnal Fokus Manajemen Jurnal Ekonomi, Bisnis, dan Akuntansi
Sri Murni Setyawati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Mathematics Physics Social Sciences

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Analisis Pengaruh Electronic Word of Mouth dan E-Servicescapes terhadap Kepercayaan Konsumen dan Minat Beli Online (Studi pada Pengguna E-commerce Shopee) Imelda Nova Ayu Ningtyas; Sri Murni Setyawati; Tiladela Luhita
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 2 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jeba.v25i2.3770

Abstract

THE EFFECT OF EMOTIONAL INTELLIGENCE, SELF-EFFICIENCY ON LEARNING ACHIEVEMENT WITH LEARNING BEHAVIOR AS MODERATING VARIABLES Ismawati, Ayu Fitria; Setyawati, Sri Murni; Martini, Sri
Soedirman Economics Education Journal Vol 4 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v4i2.4299

Abstract

This study aim to the effect of emotional intelligence, self efficacy, on economic learning achievement, and learning behavior as moderating variables. This study uses quantitative research with survey method. he population in this study were 151 students using the proportional random sampling method and produced 110 samples. Methods of data collection using the methods of documentation, questionnaire analysis tools used multiple regression analysis, moderated regression analysis. The results of this study are emotional intelligence has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, self-efficacy has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the influence of emotional intelligence on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the effect of self-efficacy on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas. The implication given is that teachers should optimize emotional intelligence, increase student self-efficacy, and foster good behavior, further researchers can add other variables that have not been studied.
The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7975

Abstract

This research aims to examine the effectiveness of social media influencer advertising on Generation Y and Z, with a focus on source credibility and attractiveness in relation to purchase intention. The study proposes that consumer attitude mediates the relationship between social media influencer characteristics (both exogenous and endogenous) and purchase intention. Structural Equation Modelling (SEM) was employed to test the empirical models, with SMARTPLS and SPSS utilized for the analysis. A total of 193 respondents were sampled. The findings support all the hypotheses except for the direct relationship between source attractiveness and consumer attitudes. Additionally, the study demonstrates that generational differences act as moderating variables in the relationship between consumer attitude and purchase intention.
EXTENDED TAM TEST ON INDONESIAN SMEs’ FINTECH USERS & ITS FINANCIAL REPORTS Ramadhanti, Wita; Kurniawan, Kurniawan; Mukhrodin, Mukhrodin; Setyawati, Sri Murni
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 5 No 1 (2020): June 2020
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.061 KB) | DOI: 10.20884/1.sar.2020.5.1.3193

Abstract

Indonesia have SME accounting standard that effective in 2018, but this standard adoption is not popular at that time. Hence recent fastest growing in financial technology adoption by food industries’ SME creating the need for having financial reports in order to make an exact reconciliation for the payment. This research wants to know whether this financial technology usage will lead to SME’s to make financial reports according to accounting standard. The model is designed to test the Extended Technology Acceptance Model (Extended-TAM). Population here is SME in food industry that on Grabfood list. 100 sample were drawn using purposive sampling for SME that uses OVO, a financial technology company that partnering with Grabfood. Data then analyzes using WarpPLS.This results is consistent with Extended TAM. The result also shows that adoption of FinTech will trigger SME to make better financial reports to make reconciliation process in billing easier.
The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables Setyawati, Sri Murni; Sumarsono, Sumarsono; Praditya, Intan
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 1 (2018): Juli - Desember 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.1.1027

Abstract

This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of Economics and Business Faculty, Jenderal Soedirman University. The researcher used 145 samples. Sampling technique used in this research was random sampling. Data were analyzed using Structural Equation Modeling (SEM). The result of this research analysis shows that: (1) the involvement of fashion had a positive effect on positive emotion, (2) the trend of hedonic consumption did not have effect on positive emotion, (3) visual merchandising had positive effect on positive emotion, (4) positive emotion had positive effect on impulse buying, (5) positive emotion mediates the relationship between involvement fashion and impulse buying, (6) positive emotion does not mediate the relationship between trends in hedonic consumption and impulse buying, (7) positive emotion mediates the relationship between the visual merchandising and impulse buying.
Fit to-organization amplifies unethical pro-organizational behavior Umama, Hany Azza; Setyawati, Sri Murni; Wulandari, Siti Zulaikha
International Journal of Advances in Applied Sciences Vol 14, No 4: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i4.pp1050-1060

Abstract

The study of unethical pro-organizational behavior (UPB) has seen a sharp rise in recent years, with research results explaining that a potential cause of UPB is organizational identification (OI). However, there are inconsistencies in the findings regarding the effect of OI on UPB in the workplace. This study seeks to test the direct effect of OI on UPB, and to explore the mediating role of fit to-organization (Fit-O). To evaluate data collected from employees of micro and small enterprises, this study utilized structural equation modeling-partial least squares (SEM-PLS) analysis, along with the variance accounted for (VAF) method to test the mediation between OI and UPB. The findings confirm that the fit or compatibility of an individual with the organization can strengthen the effect of OI on UPB. The intervening role of Fit-O in the OI-UPB relationship is a crucial theoretical contribution. This research also implies that organizations must balance increasing OI with strong ethical standards to mitigate UPB.
Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art7

Abstract

Purpose – This research explains inconsistencies in research findings regarding the effect of online consumer reviews dimension (review timeliness, review quantity, review positive valence, review quality) and trust on purchase intentions, using a social influence theory approach.Design/methodology/approach – The sample in this study was 213 respondents, who were generation Y and generation Z, who had read online reviews of cosmetic products.Findings – The results reveal that online consumer reviews influence purchase intention primarily through the formation of consumer trust. Review quantity, review positive valence, and review quality have significant positive effects on trust and purchase intention, suggesting that consumers place greater importance on the credibility, positivity, and informativeness of review content when evaluating products online. Trust serves as an important mediating mechanism in transmitting the influence of review dimensions on purchase intention. Review timeliness does not exhibit a significant direct or indirect effect, suggesting that consumers usually rely more on the content and quality of reviews than on their recency when forming purchase intention. Research limitations/implications – This study has several limitations. The sample was dominated by Generation Z respondents, which may limit the generalizability of the findings across generations. The focus on cosmetic products also restricts the applicability of the results to other product categories. In addition, this study only examined four dimensions of online reviews and one mediating variable, namely trust. Future research is recommended to further explore the relationship between review timeliness and trust, as well as to include additional variables such as perceived credibility and consumer engagement.Practical implications – The managerial implication in this research is that online reseller should be able to encourage consumers to give positive reviews of their market offerings, because online consumer reviews can have an impact on increasing company sales.Originality/value – This study contributes to examine the social influence theory approachlinked to the dimensions of online reviews. It specifically focuses on generations Y and Z because these generations dominate the internet population and are more familiar with e-commerce than earlier generations. The value provided in this paper is that it is able to provide insight for companies and researchers in order to improve product reputation and explore future research.
Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Susilawati, Ika; Setyawati, Sri Murni; Afif, Nur Choirul
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Abstract

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.
Co-Authors Ade Yuliana, Ade Budi Aji Chandra Suparno Citra Elita Dewi Davota Ikanubun Dimas Setiyo Kusuma Aji Dwita Darmawati Hany Azza Umama Ika Susilawati, Ika Imelda Nova Ayu Ningtyas Irma Suryahani Ismawati, Ayu Fitria Jati, Dian Purnomo Kholifah Kholifah Kurniawan Kurniawan Lukito Surya Wijayanti Mely Rahmawati Monica Rosiana Mukhrodin, Mukhrodin Nur Choirul Afif Praditya, Intan Pramono Hari Adi Rahab Rahab Refius P Setyanto Rosiana, Monica Siti Zulaikha Wulandari Siti Zulaikha Wulandari Siti Zulaikha Wulandari Sri Martini Subehan Subehan Sumarsono Sumarsono Sumarsono Sumarsono Tiladela Luhita Vivi Dwi Erianti Waika Yury Elianto Weni Novandari Weni Novandari Wita Ramadhanti Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Yoga Yuniadi