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The Role of Attitudes toward Local Product in Green Marketing Strategy: Evidence from Muslim Consumers M Qoshid Al Hadi; Iman Setya Budi
International Journal of Islamic Economics and Finance (IJIEF) Vol 5, No 2 (2022): IJIEF Vol 5 (2), July 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ijief.v5i2.14643

Abstract

The impact of the COVID-19 pandemic has increasingly aroused the awareness of companies towards environmental issues. The company began to make changes in energy utility to reduce environmental impacts, including its marketing pattern. In addition, the issue of the government's campaign to love local products has also influenced consumer purchase intention. For this reason, this study aims to examine the impact of green marketing strategy (GMS) variables, which are green advertising and green brand image, and the attitudes toward local products as the moderating role, on Muslim purchase intention. This study used the partial least square–structural equation modeling (PLS-SEM) method. The data collected from 89 Muslim consumers in Banjarmasin, Indonesia, were processed using SmartPLS. This study uncovered that both GMS variables significantly affected the consumers’ purchase intention. However, this study also found that the attitude toward local products did not moderate the relationship between the two previous variables on purchase intention, but it significantly affected consumers’ purchase intention directly.
PENGARUH TINGKAT PEMAHAMAN DOSEN UNISKA MAB TERHADAP PERENCANAAN KEUANGAN KELUARGA ISLAMI Iman Setya Budi; Abdul Wahab; Zakiyah
Wahana Islamika: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/2efxx364

Abstract

In Islam, there is no prohibition for humans to fulfil their needs or desires, as long as these fulfillments can be maintained and their dignity is enhanced. Fulfilment of needs or desires is allowed if it adds maslahah or does not bring harm. Indonesian people are classified as more consumptive when compared to other Southeast Asian countries. The habit of Indonesian people are more likely to use money to meet unimportant needs by behaving consumptively. So people must change their perspective that what must be managed in the family is a financial problem. Because finance is very important in domestic life. To support the welfare of everyone in a family, knowledge of financial planning and management is known, which is called wealth management. So that family financial planning can be effective, efficient, and full of blessings. Therefore, the purpose of this study is to determine the level of  understanding of UNISKA MAB lecturers on Islamic family financial planning affects. This research is field research (field research) with a total sample of 57 people, the technique used is nonprobability sampling, namely purposive sampling, sampling techniques with certain criteria, namely permanent lecturers of UNISKA MAB. As for the data analysis method, the compilers used descriptive statistical methods and Simple Linear Regression Analysis. The results showed that the t-test results for the level of understanding variable showed the t value of 5,053 with sig. t is 0.000 (p <0.05), which means that it has a significant influence on the level of understanding of Islamic family financial planning. So, it can be said that the permanent lecturers of UNISKA MAB already understand Islamic family planning.
PERSEPSI DOSEN UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARI TERHADAP PRODUK MAKANAN BERLABEL HALAL Iman Setya Budi; Parman Komarudin
Wahana Islamika: Jurnal Studi Keislaman Vol. 6 No. 2 (2020): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/z9srtk75

Abstract

In Islamic teachings, a Muslim is taught to eat halal food. Islam prohibits the consumption of pork, alcohol, blood, dead meat, and meat that is not slaughtered according to Islamic law. The absence of a label on a product will make Muslim consumers careful in deciding the consumption of these products. The halal label on product packaging in Indonesia is a logo composed of Arabic letters that form the word halal in a circle. Thus, consumers can get a little information that can help them determine the halalness of a product for themselves. This study aims to determine the perceptions of the Kalimantan Islamic University Lecturer Muhammad Arsyad Al Banjari (UNISKA MAB) on food products labeled as Halal. This study used the descriptive qualitative method. In collecting data using observation techniques, questionnaires, and documentation. The research subjects were 50 lecturers at the Islamic University of Kalimantan Muhammad Arsyad Al Banjari (UNISKA MAB). The results of this study indicate that the perception of a lecturer at the Islamic University of Kalimantan Muhammad Arsyad Al Banjari (UNISKA MAB) on food products labeled as halal with a percentage level of 53% strongly agrees or is important in choosing products and halal labels to be a consideration for product purchasing decisions with a percentage level of 72.34 %. 
Analisis Halal Value Chain Pada Pengembangan Produk Wisata Halal Makam Habib Basirih Di Kota Banjarmasin Zakiyah Zakiyah; Iman Setya Budi; Parman Komarudin; Abdul Wahab
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 9 No 1 (2023): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Agu
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v9i1.911

Abstract

Halal value chain merupakan sebuah ekosistem atau rantai pasok halal yang mencakup beberapa sektor industri dari industri hulu sampai hilir. Halal value chain ini merupakan sektor ekonomi syariah yang memainkan peranan penting dalam kemajuan ekonomi di Indonesia. Akan tetapi, bagi Indonesia, halal adalah potensi ekonomi yang belum dimanfaatkan secara maksimal. Tujuan yang diharapkan dari penelitian ini adalah menganalisis halal value chain pada pengembangan produk wisata halal Makam Habib Basirih Di Kota Banjarmasin. Penelitian ini merupakan penelitian lapangan (field research) dengan pendekatan kualitatif. Penelitian ini menggunakan dua jenis sumber data yakni data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan observasi, wawancara 1 orang dan dokumentasi. Teknik analisis dilakukan melalui model Miles dan Huberman yakni reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa halal value chain pada pengembangan produk wisata halal makam Habib Basirih di kota Banjarmasin mesih perlu pembenahan khususnya pada aspek akomodasi dan kuliner yang belum memiliki sertifikat halal.
ANALISIS PENGARUH BAURAN PEMASARAN SYARIAH TERHADAP KEPUTUSAN MAHASISWA MEMILIH PRODI EKONOMI SYARIAH UNISKA MAB BANJARMASIN Iman Setya Budi; Abdul Wahab; Zakiyah
Wahana Islamika: Jurnal Studi Keislaman Vol. 9 No. 2 (2023): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/nxgpep54

Abstract

Increasingly intense competition in the current era of globalization indirectly results in organizations always trying to maintain their existence in society. Rapid and dramatic environmental developments and changes, including changes in consumer tastes, technological advances, and socio-economic changes, have affected the higher education sector, resulting in intense business competition in the higher education industry. Efforts to increase competitive advantage can be made by implementing a Sharia marketing mix strategy. This study aims to examine and determine the effect of the Sharia marketing mix on students' decisions to choose the Islamic Economics study program either partially or simultaneously. This research includes field research by exploring data from research locations, namely students of the Islamic Economics Study Program at UNISKA MAB Banjarmasin. Data collection was carried out using a questionnaire with a measurement scale, a Likert scale, and documentation. Determination of the sample using probability sampling technique, namely using simple random sampling with a total sample of 83 respondents and research data analysis using multiple linear regression analysis. The results of the study show that: 1) Partially, the variables Product, Promotion, Place, People, and Physical Evidence have a significant effect on the Student's Decision to Choose an Islamic Economics Study Program. While the Price and Process variables have no significant effect in this study. 2) Simultaneously, there is a significant influence of the Sharia marketing mix on the Student's Decision to Choose the Islamic Economics Study Program with a score of 81.020 with sig. F = 0.000 (p < 0.05).
PENGGUNAAN VECM DALAM MEMPREDIKSI NILAI AKTIVA BERSIH REKSA DANA SYARIAH MELALUI INDEKS HARGA SAHAM GABUNGAN DAN INFLASI Sitti Mua'limah; M. Qoshid Al Hadi; Iman Setya Budi
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2184

Abstract

Capital markets play an important role in the modern economy, and a deep understanding of the factors that influence the value of investment assets is key for investors and financial practitioners. In the context of the Indonesian capital market, the Composite Stock Price Index (IHSG) and the inflation rate are two macroeconomic variables that are very relevant in investment performance analysis. This research aims to investigate the influence of the IHSG and inflation on the Net Asset Value (NAV) of mutual funds, with a focus on short-term and long-term aspects. This research adopts a quantitative method with a descriptive approach. Monthly data on IHSG, inflation and NAV of mutual funds for the period January 2011 to December 2021 are used for analysis. The Vector Error Correction Model (VECM) is used to test the short-term and long-term influence of IHSG and inflation on mutual fund NAV. This research has originality because it focuses on analyzing the influence of IHSG and inflation on mutual fund NAV in the context of Islamic Hajj mutual funds in Indonesia with VECM. The results of this research can also provide practical guidance for investors and mutual fund managers in making investment decisions. The findings from this study show that, in the longer term, IHSG has a significant impact on the NAV of Sharia Hajj Mutual Fund products at PT. Insight Investment Management, while inflation does not have a significant impact on NAV.
Penggunaan VECM dalam Memprediksi Nilai Aktiva Bersih Reksa Dana Syariah melalui Indeks Harga Saham Gabungan dan Inflasi Mua'limah, Sitti; Al Hadi, M. Qoshid; Setya Budi, Iman
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasar modal memegang peran sentral dalam ekonomi modern, dan pemahaman mendalam tentang faktor-faktor yang memengaruhi nilai aset investasi menjadi kunci bagi investor dan praktisi keuangan. Dalam konteks pasar modal Indonesia, Indeks Harga Saham Gabungan (IHSG) dan tingkat inflasi adalah dua variabel makroekonomi yang sangat relevan dalam analisis kinerja investasi. Penelitian ini bertujuan untuk menginvestigasi pengaruh IHSG dan inflasi terhadap Nilai Aktiva Bersih (NAB) reksa dana, dengan fokus pada aspek-aspek jangka pendek dan jangka panjang. Penelitian ini mengadopsi metode kuantitatif dengan pendekatan deskriptif. Data bulanan IHSG, inflasi, dan NAB reksa dana selama periode Januari 2011 hingga Desember 2021 digunakan untuk analisis. Model Vector Error Correction (VECM) digunakan untuk menguji pengaruh jangka pendek dan jangka panjang IHSG dan inflasi terhadap NAB reksa dana. Penelitian ini memiliki nilai originalitas karena berfokus pada analisis pengaruh IHSG dan inflasi terhadap NAB reksa dana dalam konteks reksa dana haji syariah di Indonesia dengan VECM. Hasil penelitian ini juga dapat memberikan panduan praktis bagi investor dan manajer reksa dana dalam pengambilan keputusan investasi. Temuan dari kajian ini menunjukkan bahwa, dalam jangka panjang yang lebih panjang, IHSG memiliki dampak signifikan terhadap NAB pada produk Reksa Dana Haji Syariah di PT. Insight Investment Management, sementara inflasi tidak memiliki dampak signifikan terhadap NAB.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK USAHA JASA SASIRANGAN RECOLOR CENTER PADA MASYARAKAT KOTA BANJARMASIN UTARA Meina, Mutia; Budi, Iman Setya; Wahab, Abdul; Komarudin, Parman
Tijarah: Jurnal Ekonomi Syariah Vol 3, No 1 (2024): Tijarah: Jurnal Ekonomi Syariah
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v3i1.454

Abstract

Marketing is one of the most important things in all activities in the company to face competitors. Companies must compete to get consumers as the main goal. Companies should apply it in a product by paying attention to price, product quality and promotion on purchasing decisions. The research problem is: how does the effect partially (each) and simultaneously (together) between variable X on variable Y. With the aim of knowing the effect individually and jointly between variable X on variable Y the product of the Sasirangan recolor center service business. This type of quantitative research uses a survey method. Sampling used incidental sampling where the sample size was taken using the slovin formula with 100 people/person as respondents. The data collection technique was in the form of a questionnaire which was processed using SPSS 24 for windows. While the analysis uses instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing (t test and F test. Based on the test results show that: 1) product quality, promotion and price variables individually influence the purchasing decision of recolor sasirangan business product center service. 2) Taken together, product quality, promotion, and price variables influence product decisions in the Sasirangan recolor center service business with an Fcount of 61.373 with a significance value of F = 0.000 (p0.1). ABSTRAKPemasaran merupakan salah satu hal terpenting dalam semua kegiatan yang ada di perusahaan untuk menghadapi competitor. Perusahaan harus berlomba-lomba untuk mendapatkan konsumen sebagai tujuan utama. Sebaiknya perusahaan terapkan dalam sebuah produk dengan memperhatikan harga, kualitas produk dan promosi terhadap keputusan pembelian. Permasalahan penelitian, yaitu: bagaimana pengaruh secara parsial (masing-masing) dan secara simultan (Bersama-sama) antara variabel X terhadap variabel Y. Dengan tujuan untuk mengetahui pengaruh secara individu dan secara Bersama-sama antara variabel X terhadap Variabel Y produk usaha jasa sasirangan recolor center. Jenis penelitian kuantitatif menggunakan metode survey. Sampel menggunakan sampling insidental yang besar sampel diambil menggunakan rumus slovin dengan responden sebanyak 100 jiwa/orang. Teknik pengumpulan data berupa kuesioner yang diolah menggunakan SPSS 24 for windows. Sedangkan analisis menggunakan uji instrument, uji asumsi klasik, analisis regresi linear berganda, uji hipotesis (uji t dan F. Berdasarkan hasil pengujian menunjukkan bahwa: 1) variabel kualitas produk, promosi dan harga secara individu mempengaruhi keputusan pembelian produk usaha jasa sasirangan recolor center. 2) secara Bersama-sama variabel kualitas produk, promosi, dan harga mempengaruhi keputusan produk usaha jasa sasirangan recolor center dengan nilai Fhitung sebesar 61,373 dengan nilai signifikansi F = 0,000 (p 0,1).
Dampak Perkembangan Kawasan Wisata Pertanian dan Kerbau Rawa di Kabupaten Hulu Sungai Selatan Provinsi Kalimantan Selatan Abdul Wahab; Shalihah Shalihah; Iman Setya Budi
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 2 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i2.845

Abstract

The economic development of society in Indonesia provides a positive signal with the emergence of entrepreneurs and the tourism sector which has the potential to provide distribution to the economy, thereby increasing tourist visits. This research aims to describe the impact of developing and managing agricultural and buffalo swamp educational tourism areas. The method used is a descriptive qualitative approach. Data collection techniques use observation, interviews, and documentation. The results show that the agricultural and swamp buffalo educational tourist attraction is that development and management of Weitkawa tourism have experienced a lot of progress starting from its rides, facilities, and services. Wietkawa Tourism is a new tourist attraction managed directly by the Tourism Awareness Group. In terms of tourist locations, Weitkawa is quite strategic and easy to reach compared to other tourist attractions in Hulu Sungai Selatan Regency. The price of tourist entry tickets is relatively expensive for local people but relatively cheap for tourists from the city. The impact of Weitkawa tourism can improve the community's economy, such as opening up job opportunities and reducing unemployment, developing business opportunities for residents, and improving community welfare.
Religiosity as Considered in Green Purchase Intention among Muslim Consumer Al Hadi, M Qoshid; Budi, Iman Setya; Erziaty, Rozzana
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol. 7 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijiefb.v7i1.10460

Abstract

Introduction to The Problem: In recent years, Indonesia has shown strengthening figures in world sharia economic and financial reports. This encourages studies on Muslim consumer behavior more to sustainable. This article provides an overview of research on the behavior of Muslim consumers who are committed to environmental issues and have awareness of religion. Previous research has focused primarily on green consumer behavior, and reported mixed findings, depending on the knowledge background. Purpose/Objective Study: As an extension of previous research, this study will reveal the role of religiosity to impact green commitment (GC) and their purchasing intention. Design/Methodology/Approach: A total of 296 respondents' data was collected based on purposive sampling and analyzed through structural equation modeling (SEM) with SmartPLS version 3. Findings: The results show that religiosity influences GC and green purchase intention (GPI) as well as the role of GC to mediates the relationship between religiosity and GPI. Future research requires deeper investigation regarding the number and distribution of samples so that it can help better generalize the findings. Paper Type: Research Article Keywords: Religiosity; green commitment; green purchase intention; muslim consumer.