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The Influence of Human Resource Competence on Business Performance by Mediating Innovation Capabilities in MSMEs in Ternate City Yuli Setyowati; Abdullah W. Jabid; Sulfi Abdul Haji
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.51795

Abstract

This study aims to examine the influence of human resource (HR) competence on business performance mediated by innovation capabilities in MSMEs in the food and beverage processing sector in Ternate City. This study uses a quantitative approach with a survey method of 176 MSME actors. The analysis method uses SEM-PLS with the help of the SmartPLS 4.0.25 application. The results of the study show that: (1) HR competence has a significant effect on MSME business performance, (2) HR competence has a significant effect on innovation capabilities, (3) innovation capabilities have a significant effect on MSME business performance, and (4) innovation capabilities are able to significantly mediate the influence of HR competencies on MSME business performance. This research identifies the main challenges faced by MSME actors, including the need to improve human resource competencies through technical trainings and strengthening innovation capabilities to improve MSME business performance. The practical implications of this research are expected that the government pays attention to indicators that can encourage the improvement of MSME business performance, including human resource competence and how to encourage MSME innovation capabilities.
The Effect of Empowering Leadership on Innovation Behavior Mediated by Organizational Commitment in Six Basic Service Government Agencies Within the Provincial Government of North Maluku Marliani Marliani; Abdullah W. Jabid; Sulfi Abdul Haji
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.51796

Abstract

This study aims to examine the influence of empowering leadership on innovation behavior mediated by organizational commitment in six basic service OPDs within the scope of the North Maluku Provincial Government. The research method uses a quantitative approach with Structural Equation Modeling analysis techniques based on Partial Least Square (SEM-PLS) using the SmartPLS 4.0 application. The research sample consisted of 137 ASN respondents in six basic service OPDs, including the Social Service, the Health Service, the Education and Culture Service, the Public Works and Spatial Planning Office, the Housing and Settlement Area Service, and the Pamong Praja Police Unit. The results showed that empowering leadership had a positive and significant effect on innovation behavior (t-statistic 2.805; p-value 0.005). Empowering leadership also has a positive and significant effect on organizational commitment (t-statistic 3.897; p-value 0.000). Organizational commitment has been proven to have a positive and significant effect on innovation behavior (t-statistic 5.517; p-value 0.000). Furthermore, organizational commitment significantly mediated the relationship between empowering leadership and innovation behavior (t-statistic 4.172; p-value 0.000). These findings make a theoretical and practical contribution to the development of leadership strategies in the public sector to improve the innovative behavior of employees through strengthening organizational commitment.
The Mediating Role of Lifestyle in the Relationship Between Product Image and Local Food Purchase Decisions Among Generation Z in Ternate City Rosida Hasyim; Sulfi Abdul Haji; Laela Dinsie
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6170

Abstract

This study aims to analyze the influence of product image on local food purchasing decisions among Generation Z in Ternate City, with lifestyle as a mediating variable. The study used a quantitative approach with a survey design. The study population was Generation Z in Ternate City who had consumed local food. A sample of 150 respondents was determined using a purposive sampling technique with the criteria of respondents being Generation Z and having experience purchasing or consuming local food. Data were collected through questionnaires using a Likert scale. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which included testing the measurement model (outer model), the structural model (inner model), and testing direct and indirect effects through mediation analysis using the Variance Accounted For (VAF) value. The results showed that product image had a positive and significant effect on purchasing decisions and lifestyle. Lifestyle also had a positive and significant effect on purchasing decisions. In addition, lifestyle was proven to partially mediate the relationship between product image and purchasing decisions with a VAF value of 43.97%. These findings indicate that local food purchasing decisions among Generation Z are influenced by a strong product image and supported by a lifestyle that is developing in the digital era.
Do Adaptability and Innovation Speed Matter in Increasing Sales of MSMEs during the COVID-19 Pandemic? Rahmat Sabuhari; Marwan Man Soleman; Mukhtar A. Adam; Sulfi Abdul Haji
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.2994

Abstract

Micro, Small, and Medium-sized Enterprises (MSMEs) in Eastern Indonesia are threatened with bankruptcy during the COVID-19 pandemic. This situation occurred due to significantly decreased people’s purchasing power, and most production activities stopped. In light of this issue, this study aims to investigate how well MSMEs’ adaptability and innovation speed in Eastern Indonesia have increased their sales during the pandemic. We collected the data by distributing questionnaires on offline and online channels using Google Forms to MSMEs owners in Maluku and North Maluku Provinces. We eventually gathered 262 pieces of data and analyzed it through the PLS-SEM approach. The results showed that adaptability has a positive and significant effect on sales and the speed of innovation, while innovative speed has no impact on sales. In other words, the innovation speed can also not mediate adaptability to MSMEs sales. The results of this study are expected to benefit MSMEs owners in implementing appropriate business strategies, especially how MSMEs owners have the adaptability and innovation speed to manage their business in this condition of uncertainty. Additionally, this research is expected to provide an empirical contribution to the government of Indonesia in making considerations, policies, and decision-making related to the empowerment of MSMEs during the pandemic and beyond. 
Pengaruh Personal Branding terhadap Keputusan Memilih dengan Mediasi Citra Kandidat pada Pilkada Kabupaten Halmahera Tengah 2024 Nurhasanah Rais; Ida Hidayanti; Sulfi Abdul Haji
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12505

Abstract

Penelitian ini bertujuan menganalisis pengaruh personal branding terhadap keputusan memilih dengan citra kandidat sebagai variabel mediasi pada Pemilihan Kepala Daerah (Pilkada) Halmahera Tengah tahun 2024. Latar belakang penelitian ini didasari fenomena pergeseran perilaku politik pemilih yang semakin berorientasi pada figur dan citra personal dibanding identitas kultural atau afiliasi partai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik proportional quota sampling dari Daftar Pemilih Tetap (DPT). Data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa personal branding berpengaruh positif signifikan terhadap citra kandidat, dan citra kandidat berpengaruh positif signifikan terhadap keputusan memilih. Namun, pengaruh langsung personal branding terhadap keputusan memilih tidak signifikan. Temuan ini mengindikasikan bahwa citra kandidat memediasi secara penuh (full mediation) hubungan antara personal branding dan keputusan memilih. Secara teoretis, penelitian ini memperkaya literatur tentang pemasaran politik dan perilaku pemilih, sedangkan secara praktis memberikan rekomendasi strategi komunikasi politik berbasis pencitraan untuk kandidat dalam kontestasi elektoral.
Peran Kepuasan Kerja Dalam Memediasi Pengaruh Motivasi Kerja Dan Insentif Terhadap Kinerja Pegawai Pada Sekretariat Daerah Kabupaten Halmahera Tengah Jufri Yakub; Abdul Wahab Hasyim; Sulfi Abdul Haji
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12858

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan insentif terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel mediasi pada Sekretariat Daerah Kabupaten Halmahera Tengah. Fenomena empiris menunjukkan bahwa peningkatan insentif belum sejalan dengan peningkatan kinerja pegawai, sehingga diperlukan kajian mengenai faktor psikologis yang memengaruhi hubungan tersebut. Pendekatan yang digunakan adalah kuantitatif dengan metode survei, menggunakan kuesioner berskala Likert lima poin yang disebarkan kepada 135 responden yang ditentukan melalui teknik purposive sampling. Data dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, serta terhadap kepuasan kerja. Insentif berpengaruh positif dan signifikan terhadap kepuasan kerja, namun tidak berpengaruh langsung terhadap kinerja. Sebaliknya, kepuasan kerja memiliki pengaruh positif dan paling dominan terhadap kinerja pegawai. Selain itu, kepuasan kerja terbukti memediasi secara penuh pengaruh insentif terhadap kinerja, dan memediasi sebagian pengaruh motivasi kerja terhadap kinerja. Model penelitian ini mampu menjelaskan 82,1% variasi kinerja pegawai.
Pengaruh Strategi Pemasaran Digital Dan Kualitas Produk Ekowisata Terhadap Efektifitas Program Kelompok Tani Hutan Kabupaten Halmahera Utara Dengan Kemitraan Sebagai Variabel Mediasi Miftah Arif; Ida Hidayanti; Sulfi Abdul Haji
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.16055

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital dan kualitas produk ekowisata terhadap efektivitas program ekowisata Kelompok Tani Hutan (KTH) dengan kemitraan sebagai variabel mediasi di Kabupaten Halmahera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 156 wisatawan yang pernah berkunjung ke objek ekowisata Talaga Paca Tobelo dan Gunung Api Dukono. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa strategi pemasaran digital berpengaruh positif namun tidak signifikan terhadap efektivitas program ekowisata, tetapi berpengaruh signifikan terhadap kemitraan. Kualitas produk ekowisata berpengaruh positif dan signifikan terhadap efektivitas program ekowisata serta kemitraan. Sementara itu, kemitraan tidak berpengaruh signifikan terhadap efektivitas program dan tidak mampu memediasi hubungan antara strategi pemasaran digital maupun kualitas produk ekowisata terhadap efektivitas program. Temuan ini menunjukkan bahwa kualitas produk ekowisata merupakan faktor utama dalam meningkatkan efektivitas program ekowisata.