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All Journal Ulul Albab: Jurnal Studi Islam Nadwa : Jurnal Pendidikan Islam EDUKASIA Jurnal Berkala Epidemiologi Maraji`: Jurnal Ilmu Keislaman Madaniyah: Terciptanya Insan Akademis Berkualitas Dan Berakhlak Mulia SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Akademika Tadris : Jurnal Penelitian dan Pemikiran Pendidikan Islam Al Hikmah : Jurnal Studi Keislaman INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pengabdian Masyarakat Bangsa SUBSERVE: Community Service and Empowerment Journal Al Hakam: The Indonesian Journal of Islamic Family Law and Gender Issues Proceeding Mulawarman International Conference on Tropical Public Health
Sholikah Sholikah
IKIP PGRI Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : EDUKASIA

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Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Co-Authors Ali Ahmad Yenuri, Ali Ahmad Amin, Fathul Anjar, Retno Dian Rustyawati Fatah Syukur, Fatah Fitri Fatimah, Fitri Ghazali, Mohd Fahmi Lee, Umi Hamidaton Mohd Soffian M. Fauzi Mahfud Junaedi Maula, I’nayatul Muhammad Aziz Novita Sari, Siti Shofiya Nur Maulina, Lidya Prasetyo, Muhammad Slamet Rina Triasih Samporno, Samporno Shofiya Novita Sari, Siti Suhanto, Ahmad Tarawally, Abubakar Warosari, Yuli Fatimah Yayi Suryo Prabandari Zakiyah, Amanatus