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All Journal Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pemerintahan dan Kebijakan (JPK) Communicator Sphere Journal of Educational and Cultural Studies Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kabar Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Media and Communication
Syifa Astasia Utari
Universitas Muhammadiyah Jakarta
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Upaya Public Relations Melalui Customers Relations Managament Mitsubishi Suryopranoto Putri Azzahra Fitriani; Syifa Astasia Utari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.953

Abstract

Maintaining good relationships with customers is a successful way for companies to retain customers, in this case it is important to pay attention to customers and know potential long-term needs so that customers remain loyal to the company. This research aims to find out how Public Relations Efforts through Mitsubishi Suryopranoto's Customer Relations Management are the focus of the research. This research uses a qualitative descriptive method. The theories used in this research are Public Relations theory, Two way symmetric model, Customer Relations Management theory. Data collection techniques through interviews and documentation. The validity technique used is source triangulation. The results of this research indicate that the Customer Relations Management activities carried out by Mitsubishi Suryopranoto were successful in retaining customers through implementing special programs, improving service quality, and handling customer complaints. These activities produce customer satisfaction so that they can retain customers.
Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness Rany Syaamila; Syifa Astasia Utari
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1885

Abstract

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness
PENINGKATAN KETERAMPILAN SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM TEGAL WARU BOGOR KN, Jamiati; Hasanah, Hasanah; Utari, Syifa Astasia; Hamzali, Said
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22961

Abstract

Sentra UMKM Tegal Waru Bogor diharapkan dapat menjadi sarana bagi para pelaku UMKM untuk memamerkan produk unggulan mereka kepada para pengunjung. Program ini juga bertujuan untuk membuat UMKM mandiri secara ekonomi sehingga dapat go digital, terutama kebutuhan untuk meningkatkan keterampilan mereka dalam menggunakan media sosial dan cara membuat foto produk menggunakan smartphone. Program juga diharapjan membantu meningkatkan perekonomian masyarakat setempat, salah satunya dengan menjual produk yang dihasilkan dari usaha rumahan yang diberdayakan dengan menggunakan media sosial, sehingga semua orang di tanah air dapat membeli dan memesan produk dan menghasilkan banyak pemasukan Pelaku UMKM. Metode pelatihan dimulai dengan perencanaan, pelaksanaan dan tahap akhir mengikuti dua topik pertama pelatihan peningkatan keterampilan penggunaan social media marketing (Instagram, tiktok) dan pelatihan fotografi sederhana dengan smarphone sekaligus editing memasukkan watermak dalam foto sehingga tidak terjadi pencuarian foto produk. Hasil yang didapat dari pengabdian ini merupakan mengembangkan kompetensi dan pemahaman tentang tujuan pemasaran media sosial, yaitu manfaat penggunaan pemasaran media sosial, jenis-jenis media pemasaran media sosial, dan kecepatan penggunaannya hal ini sejalan dengan teknik tersebut, para pelaku UMKM meyakini bahwa media sosial dapat meningkatkan penjualan produk. Pelatihan pengeditan sederhana untuk menyisipkan watermac ke dalam foto dan pelatihan pembuatan foto memungkinkan peserta untuk mengunggahnya ke media sosial.
Kampanye Public Relations Bravetogether Komunitas Universitas Indonesia Sehat Mental Mengenai Perubahan Stigma Kesehatan Mental Remaja Indonesia: Studi Deskriptif Pada Komunitas Remaja Universitas Indonesia Sehat Mental Della Fitria; Syifa Astasia Utari
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.994

Abstract

Mental health is a person's mental condition, mental health disorders can be prevented through preventive movements, including the distribution of public knowledge and awareness regarding mental health through campaigns. The UISM community held a campaign in collaboration with the beauty brand Maybelline regarding mental health. This research discusses the #BraveTogether Public Relations Campaign of the Mentally Healthy University of Indonesia community regarding changes in the mental health stigma of Indonesian teenagers. The aim of holding this mental health campaign activity is to find out the campaign activities implemented by the UISM community in changing the mental health stigma of Indonesian teenagers, to find out what communication channels are used to carry out #BraveTogether Public Relations Campaign activities, to find out the results obtained in the Public Relations Campaign #BraveTogether. This research method uses a qualitative method with a descriptive research type, with interview data collection techniques. The results of the research show that the mentally healthy University of Indonesia community implemented the #BraveTogether public relations campaign, the mentally healthy University of Indonesia community in changing the mental health stigma of Indonesian teenagers, in carrying out its activities used the concept of a public relations campaign whose dimensions contained message content, message structure and audience response. Another thing used in this research is the theory of public relations campaign objectives which contains stages to make the target public think, determine attitudes and act in accordance with their wishes. The communication channels used were mass media, social media and face-to-face, the results obtained were to answer several research objectives to determine the mental health conditions of Indonesian teenagers and the enthusiasm of the people who participated in the #BraveTogether campaign activities.
Pengaruh Cyber Public Relations Terhadap Citra Teguk (Survey Pada Pengunjung Gerai Teguk di Tangerang Selatan) Rahmawati, Dewi Ika; Utari, Syifa Astasia
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 2 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TEGUK is known as a typical street-foot thai tea boba drink that was established in 2018, it can be said that TEGUK has similar competitors. But now TEGUK has succeeded in building innovation in the FnB field with all the diversity and is active in disseminating information through its digital platform in maintaining and building a positive image. TEGUK has had a community, collaborated with well-known brands, entered the Shopee award nomination to successfully expand abroad. The purpose of this study was to determine whether there is an Effect of Cyber Public Relations on Teguk's Image (Survey of Visitors to Teguk Outlets in South Tangerang). The theories used in this study are Cyber Public Theory with the dimensions of Transparency, Internet Porosity, The Internet as an Agent, Richness in Content and Reach and Image with the dimensions of Perception, Cognition, Motivation and Attitude. This study uses a quantitative approach, survey method using a questionnaire. The population in this study were 758 who were TEGUK consumers. The sampling technique used Convenience Sampling with a total of 84 samples. The data obtained through IBM SPSS software that the analysis indicates Cyber Public Relations has an impact on TEGUK's brand image, while the rest is due to factors outside the study. In the hypothesis test, resulting in tcount 19.345 ttable 1.661, then Ho is rejected and Ha is accepted which means there is a significant influence between Cyber Public Relations on TEGUK Brand Image.
Persuasive Communication in the Covid 19 Campaign for Children Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Ali Izah Robbani
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12513

Abstract

Increasing positive cases of Covid 19 in children in Indonesia has attracted the attention of various groups, one of which is the KemenPPPA (Kementrian Pemberdayaan Perempuan dan Perlindungan Anak/ Ministry of Women's Empowerment and Child Protection. In response to this, KemenPPPA seems to be carrying out a campaign to educate children about Covid 19. Therefore, this study aims to determine the persuasif communication of the KemenPPPA in the Covid campaign in children. This study uses descriptive qualitative methods, using primary data derived from interviews and secondary data obtained from documentation and various literature studies. The data analysis techniques are; collect data, examine the data, make categorization, then test the data, and draw conclusions. The results of this study showed that KemenPPPA carried out Covid 19 campaigns and education for children in three ways, namely, making and distributing ebooks on children's stories about Covid 19, making animated videos and also creating children's forums and conducting discussions or webinars. Then the results of the study of persuasif communication indikators start from (1) audience analysis; (2) source credibility; (3) attract personal interest; (4) message clarity; (5) time and context; (6) symbols, slogans, and acronyms; (7) semantics; (8) action suggestions; and (9) content and structure, assessed to have met the criteria or elements as persuasif communication.
Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Wisnu Hasanudin; Dwinarko Dwinarko
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7749

Abstract

In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.
STRATEGI KAMPANYE CROWDFUNDING PERSUASIF LEMBAGA SOSIAL DALAM MELAKUKAN GERAKAN SOSIAL BERDERMA Winda Dwi Astuti Zebua; Syifa Astasia Utari; Abdul Rahman; Sucianty Ramadhanty
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.101-112

Abstract

This article aims to analyze the persuasive crowdfunding campaign strategies carried out by the social organization Ketimbang Ngemis Jakarta (KNJ) in the charitable social movement through Instagram. Grounded in Pope's (2023) theory, three key factors determine campaign success: communication strategy, credibility and transparency, and audience engagement. The research adopts a qualitative approach, utilizing in-depth interviews, online observation, and social media content analysis. Findings reveal KNJ's effective optimization of these factors. First, its communication strategy leverages visual content and emotional narratives (e.g., the story of Mr. Leo) to foster empathy and donor participation. Second, credibility and transparency are maintained through organizational legality, periodic reporting, and internal verification mechanisms for aid accuracy. Third, audience engagement is cultivated via two-way interactions, Instagram's interactive features, and public involvement in beneficiary recommendations. However, challenges such as donor fatigue and fraud risks persist. The study's outcomes offer a framework for other social organizations to optimize digital-era crowdfunding campaigns, emphasizing the synergy of emotionally compelling communication, robust credibility, and active audience participation.
Strategi Kampanye Yayasan Pejuang Tangguh Dalam Membangun Citra Organisasi Melalui Program “Dengan TPT Cegah TBC” Putri Marshada Lestari; Syifa Astasia Utari
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A campaign is a public relations activity that can be a strategy in building a positive organizational image. This is because the campaign allows the organization to convey messages according to public needs, including the issue of Tuberculosis which is currently a challenge in Indonesia due to a lack of education. Therefore, the Pejuang Tangguh Foundation (PETA) runs the "Dengan TPT Cegah TBC" program which not only encourages changes in public attitudes but also serves as a means to build the organization's image. This study aims to determine the "Dengan TPT Cegah TBC" campaign strategy by the Pejuang Tangguh Foundation and the organization's image through the campaign. The theory in this study is based on the public relations campaign theory by Anne Gregory (2018) and the image formation theory by John S. Nimpoeno (2020). The approach used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of this study indicate that PETA carries out a campaign strategy that includes ten dimensions: analysis, objectives, public, messages, strategies, tactics, timescale, resources, evaluation and review. Through the campaign strategy, the organization can build an image by shaping public perceptions, cognition, attitudes, and motivation. Thus, the program not only runs effectively, but also plays a role in building a positive image of the organization.
Co-Authors Abdul Rahman Ali Izah Robbani Aqila Karliyah Aziza Arif Muzahidin Barikatul Hikmah Della Fitria Della Fitria Deni Fadillah Dessy Iriani Putri Devia Andiani Dewi Ika Rahmawati, Dewi Ika Djatimas Tandjung Djuwardie Dwinarko Evi Satispi Fitria Rosmi Hamzali, Said Hanifa Arwanti Lubis Haryanto, Lorenta In Hasanah Hasanah KN, Jamiati Luqman Hakim Oktaviana Purnamasari Prisca Nurmala Sari Putri Azzahra Fitriani Putri Marshada Lestari Rany Syaamila Reza Firdaus Said Hamzali Sucianty Ramadhanty Sundi, Venni Herli Velda Ardia Winda Dwi Astuti Zebua Winda Dwi Astuti Zebua Wisnu Hasanudin