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All Journal Jurnal Bisnis, Manajemen, dan Informatika English and Literature Journal al-Uqud : Journal of Islamic Economics JURNAL EDUCATION AND DEVELOPMENT TAHKIM Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah MANAJEMEN DEWANTARA Tasharruf: Journal Economics and Business of Islam Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat El-Qist : Journal of Islamic Economics and Business (JIEB) Al-Qashdu: Jurnal Ekonomi dan Keuangan Syariah Entrepreneurship and Small Business Research Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat AT-TIJARAH: Journal Islamic Banking and Finance Research Advantage: Journal of Management and Business IJEIRC IJBLPS Jurnal Investasi Islam International Journal of Business, Law and Political Science
Mohammad H. Holle
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : English and Literature Journal

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Role of Visual Language in Marketing: Build and Implement Branding Identity on Mini-Market Hamizar, Arizal; Masniati, Andi; Holle, Mohammad H; Mohamad, Syed Ismail Syed
Elite : English and Literature Journal Vol 10 No 1 (2023): June : Linguistic and ELT
Publisher : UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/elite.v10i1.36294

Abstract

This study aimed to gain a deeper understanding of the impact of visual language on building and sustaining a strong brand in the mini-market industry. Qualitative research has shown that visual language can have a powerful impact on consumer behavior and purchasing decisions. For example, the choice of colors, images, and symbols can evoke specific emotions and associations, influencing how consumers perceive and interact with the brand. This, in turn can impact brand loyalty, as consumers are more likely to return to brands that they perceive as being trustworthy and consistent. The use of visual language in branding is particularly important for mini markets, as these businesses compete in a crowded and highly competitive industry. By using visual language to create a strong brand image and establish brand associations, mini-markets can differentiate themselves from competitors, build a loyal customer base, and establish a strong reputation in the marketplace.
Co-Authors Adam Husain Nusalelu Adawiyah, Sa'diyah El Afdhal Yaman Aisa Manilet Andi Masniati Anita Purba Arifin Pellu Arifin Pellu Arizal Hamizar Binti Nur Asiyah Binti Nur Asiyah Dety Aryani Relubun Iin Parlina Ika Purnama Sari Irma Jacsy Tubalawony Kamaruddin Koerniawati, Dwi Larisa Yohanna Magfirah Karanelan Magfirah Karanelan Magfirah Karanelan Maimuna Toatubun Maimuna Toatubun Mawar Mawar Moeljono Moeljono Mohamad, Syed Ismail Syed Muhammad Husein Maruapey Muhammad Zainul Miftahul Arifin Muljo, Ariyani Nacikit, Muhammad R Nasirin, Muhammad Khoirun Nurhajra, Andini Pellu, Arifin Rilan Abdul Syarif Rizky Khairunnisa Sormin Rosita Tehuayo Sri Mulyani Syed Ismail Syed Mohamad Tria Patrianti Tubalawony, Jacsy Wanci, Sardin Warang, Japri Yusrifal Zumaroh Zumaroh, Zumaroh