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PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION PADA SALAH SATU VILLA DI ALAHAN PANJANG Indah Mustika; Dwi Pratiwi Wulandari
Jurnal Visionida Vol. 9 No. 1 (2023): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i1.8521

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience terhadap revisit intention pada villa di alahan panjang, penelitian ini dilatar belakangi oleh rendahnya tingkat revisit intention tamu yang menginap pada Villa di Alahan Panjang. Penelitian ini digolongkan kepada penelitian assosiatif kausal dengan metode survey Data yang digunakan adalah data primer dan data sekunder, menggunakan teknik komunikasi tidak langsung dengan cara menyebarkan kuesioner kepada 98 responden menggunakan skala likert lalu data diolah dengan cara metabulasi data dan deskripsi data menggunakan program SPSS versi 22.00. Hasil penelitian menunjukkan variabel customer experience secara keseluruhan dikategorikan cukup baik dengan persentase 50%, variabel revisit intention secara keseluruhan dikategorikan cukup baik dengan persentase 37,8%. Terdapat pengaruh yang signifikan antara variabel customer experience dengan variabel revisit intention. Penelitian ini dapat bermanfaat sebagai saran dan pemahaman lebih untuk pengelola villa mengenai pengaruh customer experience terhadap revisit intention yang berguna dalam meningkatkan minat tamu menginap kembali.
PENGARUH PERCEIVED VALUE TERHADAP MINAT GEN Z BERKUNJUNG KEMBALI KE MUSEUM KERETA API KOTA SAWAHLUNTO Asnita Julianis; Dwi Pratiwi Wulandari
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.10836

Abstract

Tujuan dalam penelitian ini yaitu untuk menganalis pengaruh antara perceived value terhadap minat gen z berkunjung kembali ke Museum Kereta Api Kota Sawahlunto. Jenis penelitian ini digolongkan kepada penelitian assosiatif kausal dengan metode survei, data yang digunakan dalam penelitian ini yaitu  data primer dan sekunder, dengan cara menyebarkan kuesioner kepada 86 responden yang ditentukan secara purposive sampling dengan mengumpulkan data melalui penyebaran kuesioner serta sudah teruji normalitas dan reliabilitanya. Metode analisis data penelitian ini menggunakan teknik analisis regresi linier sederhana. Hasil penelitian ini menunjukan bahwa variabel perceived value  secara keseluruhan dikategorikan baik dengan persentase 48,8%,variabel minat berkunjung kembali secara keseluruhan dikategorikan baik dengan persentase 55,8%. Kemudian setelah kedua varibel tersebut dianalisis dan diperoleh hasil bahwa terdapat pengaruh perceived value terhadap minat gen z berkunjung kembali sebesar 48,8%.
Pengaruh Customer Satisfaction Dan Customer Experience Terhadap Revisit Intention Di Fave Hotel Olo Padang Raymundus Samosir; Dwi Pratiwi Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2743

Abstract

The research was done against the background of low level of guest intention to revisit to Fave Hotel Olo Padang. This research is included in causal associative with methods by survey. The research data were obtained by questionnaires distributed to 204 samples from 2001 population. Then the processing for data use means of data metabulation and data description using the SPSS program. The results shownthat the overall Customer Satisfaction variable in category in good with a score of 50,0%, the overall Customer Experience variable in category as good with a score of 77,4%. And the overall Revisit Intention variable is categorized as good with a percentage of 60,29\%. There is a contribution of Customer Satisfaction (X1) and Customer Experience (X2) to Revisit Intenton, namely at 44.3% but the remaining 55.07% gets influence from other factors
Analisis Handling Complaint Tamu Yang Menginap Di Grand Basko Hotel Padang Wilvha Juliana; Dwi Pratiwi Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2744

Abstract

This research began with guest complaints regarding the follow-up carried out by staff when complaints were submitted by guests at the Grand Basko Hotel Padang. This research aimed to analyze and describe the handling of guest complaints at the Grand Basko Hotel Padang in terms of the HEAT method. Through this research, researchers has found out the analysis of handling complaints from guests staying at the Grand Basko Hotel Padang. This type of research is descriptive research with qualitative data. The informants in this study consisted of nine people divided into six hotel staff and three guests. Data collection was carried out through interviews, observation and documentation. Then, the data is processed to be reduced, presented and conclusions drawn. The data from this research were tested using source triangulation, method triangulation and time triangulation. The research results show that in handling guest complaints, Grand Basko Hotel Padang staff have applied a listening attitude, empathy, apologies, then implemented actions and follow-up.
Analisis Atribut Produk Wisata Sejarah Di Candi Tanjung Medan Iqbal Habibi; Dwi Pratiwi Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2798

Abstract

Indonesia is the largest archipelagic country in the world which has cultural diversity. The development of the tourism sector in Indonesia continues to be carried out in various regions until now, one of which is the Tanjung Medan Temple. This research aims to analyze the attributes of historical tourism products at Tanjung Medan Temple. This research uses a descriptive method with a qualitative approach, with data collection through interviews, observation and documentation. Using qualitative descriptive data analysis that describes the attributes of historical tourism products at Tanjung Medan Temple. Determining research informants used snowball sampling with a total of 11 informants, but if no conclusions were found, the researcher had the right to add further informants, with the criteria being figures from the Tourism Office, managers, ninik mamak, the community, visitors to the Tanjung Medan temple. The results of the research show that cultural products are in the form of movable cultural heritage in the form of linga yoni, peripih, and jars made of clay. The narrative product at Tanjung Medan Temple consists of a tour guide and interpretation panels. Tourist products consist of travel scenarios and product packaging. Destination products consist of main attractions, accommodation, transportation, restaurants, souvenir shops, infrastructure. It can be concluded that the results of the document study during pre-research show that there are no tourist packages available in West Sumatra which makes Tanjung Medan Temple one of the destinations for tourist visits. So it is necessary to develop historical tourism product attributes at Tanjung Medan Temple.
Pengaruh Perceived Value Terhadap Kepuasan Tamu Di Grand Buana Lestari Hotel Nudia Khairiah; Dwi Pratiwi Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2799

Abstract

Guest expectations are still not in accordance with the facilities offered, lack of interest of guests to visit again, reluctance to recommend the hotel to guests, uncomfortable breakfast atmosphere and efficiency of room service time in fulfillment. . the wishes of the guests. The purpose of this study is to analyze the effect of perceived value on customer satisfaction. The research used in this study is descriptive with quantitative data. The study sample consisted of 122 guests using non-probability sampling. Data was collected using Likert scale. Data is processed with SPSS 25.00. The perception value is in the fairly good category or 47.54%. In addition, the variable of customer satisfaction is in the good category, namely. 46.5% The influence of perceived score (X) affects guest satisfaction (Y), score 11.4% and other factors by 88.6%. The results of multiple linear regression analysis obtained a calculated F value of 1.696 with sig. 0.000 < 0.05, meaning that the perceveid value variable on guest satisfaction has a significant effect, and a t score of 1,302 with SIG is obtained. 0.000 < 0.05