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All Journal Jurnal Sosial Ekonomi Pertanian JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS JURNAL MANAJEMEN AGRIBISNIS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrin : Jurnal Penelitian Pertanian Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Daun: Jurnal Ilmiah Pertanian dan Kehutanan JURNAL AGRICA Jambura Agribusiness Journal Jurnal Ilmiah Membangun Desa dan Pertanian Maker: Jurnal Manajemen ZIRAA'AH MAJALAH ILMIAH PERTANIAN Madaniya Unram Journal of Community Service (UJCS) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal Of Agribusiness, Social and Economic Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Ilmu Sosial dan Humaniora International Journal of Economics, Business and Innovation Research
Liska Simamora
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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ANALISIS PERBANDINGAN KEUNGGULAN KOMPETITIF DAN KOMPARATIF USAHATANI KEDELAI DAN PADI DI KABUPATEN GROBOGAN Saputra, Irvan Aji; Simamora, Liska; Yuliawati, Yuliawati
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.356 KB) | DOI: 10.31186/jagrisep.20.01.41-54

Abstract

Grobogan District is a central of Soybeans and rice productions in Central Java. The purpose of this research is to know the value of a competitive, comparative, the financial and economic advantage of the soybeans and rice in Grobogan district. the study was conducted through by interviewing with 32 farms of soybeans and rice farmers as selected responders using purposive sampling techniques, namely farmers who planted soybeans and rice in the 2019/2020 planting season. The data analysis is used the Policy Analysis Matrix table (PAM). The result shows that both of the competitive and cooperative advantage of PCR result a pointed 0.30 and 0.28 with the DRCR score 0.44 and 0.14, the score is <1. Soybeans and rice farming in Grobogan district have a financial advantages around IDR 6.337.411/ha and IDR 14.713.109/ha, with ecomonic benefits of IDR 5.18.606/ha and IDR 33.698.996/ha.
Increasing the Knowledge of Women Farmer Through Household Counseling on Food Safety in Sumberejo Village, Magelang Regency Herawati, Maria Marina; Handoko, Yoga Aji; Sutrisno, Alfred Jansen; Maria, Maria; Simamora, Liska; Yuliawati, Yuliawati; Nuswantara, Bayu; Simanjuntak, Bistok Hasiholan
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.655

Abstract

Food safety is the condition and effort needed to prevent food from three possible contaminations, namely: biological, chemical and other contamination that can disturb, harm and endanger human health. Sumberejo Village is a Partner of Faculty of Agriculture and Business, Universitas Kristen Satya Wacana. Sumberejo Village has potential resources in the form of vegetables. It is supported by climate and temperature conditions that are suitable for vegetable production. One of the superior commodities produced in Sumberejo Village is beetroot fruit. Processing agricultural products into processed food products is an effort to increase economic value when prices fall or during harvest time. Processing beet tubers into processed products such as cookies, beetroot tea bags, cakes are one way to reduce losses due to falling prices and increase the selling value of beet tubers. Knowledge and safe food processing practices are very necessary in food processing activities. Through food safety education activities, it is hoped that the women farming community in Sumberejo village will be able to process beet tubers in accordance with the concept of food safety. The aim of this Community Service activity is to provide knowledge and understanding of female farmers in Sumberejo Village regarding food safety and efforts to prevent contamination during food processing and producing food that is safe for consumption by the community. Based on the results of implementing safety education activities in Sumberejo Village, it can be concluded that there has been an increase in knowledge about food safety. It can be seen in the results of the questionnaire that knowledge about food safety is important because it concerns health
Identifikasi Komoditas Unggulan Pertanian Kecamatan Bandar, Kabupaten Batang, Jawa Tengah Simamora, Liska; Fauziah, Irma; Novitaningrum, Restie; Fadhilah, Muhammad Luthfie
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7132

Abstract

This study aims to identify the leading agricultural commodities in Bandar Subdistrict, Batang Regency, Central Java, using the Location Quotient (LQ) method. The background of this research is based on the absence of clear specialization in agricultural commodities in Bandar, despite its agroecological potential. The data used include harvested area statistics for major food crops such as rice, maize, cassava, sweet potatoes, and peanuts. The LQ method measures the comparative advantage of a commodity by comparing its share of harvested area at the subdistrict level with that at the regency level. The results reveal that four commodities namely maize (LQ=1.2), cassava (LQ=3.2), sweet potatoes (LQ=8.8), and peanuts (LQ=5.6) are categorized as leading commodities. Each of these demonstrates regional specialization and is supported by factors such as agroclimatic suitability, farming experience, input availability, and market demand. Conversely, rice has an LQ value of 0.7, indicating it is not a leading commodity in the area due to limited water infrastructure. This research provides valuable insights for policymakers in designing development strategies that are focused and sustainable. The findings contribute to improving the effectiveness of agricultural planning and optimizing resource allocation, ultimately supporting farmer welfare and local economic resilience through the strengthening of agribusiness potential.
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Makanan Khas Daerah Secara Online oleh Konsumen Wanita di Indonesia Fauziah, Irma; Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Novitaningrum, Restie; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19852

Abstract

The rapid growth of e-commerce has transformed consumer behavior, particularly in the process of making online purchase decisions. This study aims to analyze the influence of price perception, trust, ease of use, and perceived risk on online purchase decisions among female consumers. The focus on female consumers is essential, given their high participation in online shopping activities and distinct psychological characteristics compared to men, such as heightened sensitivity to price and risk. The sampling technique used in this study was non-probability sampling with a purposive sampling approach, involving 105 respondents. The analytical method employed was quantitative using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that all four independent variables—price perception, trust, ease of use, and perceived risk—have a significant influence on online purchase decisions. Price perception emerges as the most dominant factor, indicating that female consumers are highly responsive to discounts and promotional strategies. Trust also plays a crucial role, especially for those who have no prior experience shopping on the platform. Perceived risk has a negative influence, reflecting concerns about transaction security and uncertainty regarding product quality. Meanwhile, ease of use contributes positively to purchase decisions through smooth navigation and system efficiency.
Value Orientation and Ecoliteracy as Key Factors in Green Product Purchase Decisions Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Novitaningrum, Restie; Fauziah, Irma; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22272

Abstract

Consumer awareness regarding health and environmental sustainability has increased interest in green products. Companies now recognize the importance of understanding consumer behavior in purchasing eco-friendly products, as trust and perceptions of safety significantly influence market success. This study aims to analyze how consumer ecoliteracy and value orientation affect purchasing decisions for Chocolate Monggo’s green products, providing insights to support effective marketing strategies for sustainable food brands. This study was conducted using ecoliteracy and value orientation as independent variables and purchase decision as the dependent variable. Data were collected via a Google Form and analyzed through Structural Equation Modelling (SEM) using Partial Least Squares (PLS) in SmartPLS 4.0. The findings reveal that ecoliteracy and value orientation are significant to consumers’ purchasing decisions for Chocolate Monggo. These results suggest that Chocolate Monggo should focus on strategies to elevate public ecoliteracy and promote the personal and social benefits associated with green product consumption. 
Co-Authors Afwan, Martoyo Alfred Jansen Sutrisno Anselina Sima Asmi Tiurland Hutajulu Bayu Nuswantara Bistok Hasiholan Simanjuntak Cahyaningtyas, Nur Indah Carolus Oktavius Rudianto Laim Damara Dinda Nirmalasari Zebua Dina Rotua Valentina Banjarnahor Dwi Septian, Bagas Ega Jalu Nugroho Fadhilah, Muhammad Luthfie Febyani, Prisca Chrisma Fernanda, Muhammad Lio Hendrik Johannes Nadapdap Hening Restuningtyaswidi Irma Fauziah Irvan Aji Saputra Jaurdan Fernando Alfa Nainggolan Jestin, Oktavina Herianti Koib, Yonius Kurniawan Andrianto Maria Maria Maria Maria Maria Maria Marina Herawati Novitaningrum, Restie Nugraheni Widyawati Odilia Mery Indriana Putri, Levana Masitajasmin Rahmaningtyas, Avivah Rizky Bastanta Sebayang Rizky Maulana Saputra, Irvan Aji Sarlina Palimbong Simanjuntak, istok Hasiholan Suprihati Suprihati Tabita Tri Utami Thesalonika Elberta Harefa Thomson Sebayang Vincentia Irene Meitiniarti Wahyuningrum, Dinar Wamilia Yulianingsih Wijaya, Tjia Yoga Evan Wiwi Sepriani Wiwi Sepriani Moek Yoga Aji Handoko Yuliawati Yuliawati