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Enda Wista Sinuraya
Departemen Teknik Elektro, Universitas Diponegoro Semarang Jl. Prof. Sudharto, SH, Kampus UNDIP Tembalang, Semarang 50275, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Social Sciences

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Journal : West Science Interdisciplinary Studies

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The Influence of IoT Data Governance Quality and Data Privacy Policies on Information Security Risk Mitigation and Customer Trust in IoT-Based Startups in Bandung ZM, Ajub Ajulian; Sinuraya, Enda Wista; Winardi, Bambang; Yuanis, Yuanis
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2603

Abstract

The rapid adoption of Internet of Things (IoT) technologies by startups has intensified concerns related to data governance, privacy protection, and information security risks. This study investigates the effect of IoT data governance quality and data privacy policy on information security risk mitigation and customer trust in IoT-based startups in Bandung, Indonesia. Using a quantitative research approach, data were collected from 150 users of IoT-based startup services through a structured questionnaire measured on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that IoT data governance quality has a significant positive effect on information security risk mitigation. In addition, data privacy policy and information security risk mitigation both have significant positive effects on customer trust. Furthermore, information security risk mitigation partially mediates the relationship between IoT data governance quality and customer trust. These findings highlight the importance of strengthening data governance frameworks and implementing transparent privacy policies to reduce security risks and enhance customer trust. This study contributes to the growing body of literature on IoT governance and provides practical insights for startup managers and policymakers in fostering secure and trustworthy IoT-based business environments.
Co-Authors Afrisal, Hadha Agiato, Bagus Agra Satwiko Mahardhika Agung Nugroho Agung Nugroho Ajub Ajulian ZM Alfredo Bastianta Bukit Alwin Indra Fatra Andromeda, Trias Andy Purnama Nurhatta Bambang Winardi Budi . Setiyono Budi Setiyono Darell Mahardhika Denis Denis Denis Denis Denis Ginting Eko Handoyo Eko Handoyo Erlin Dolphina Evan Hafidzudin Elinda Gabriella Bintang Sitanggang Geovany Rachman Wacono, Geovany Rachman Gregorius Mariyanto Pasaribu Hanif Muhammad Irsyad Hardito Susastrio Hikma Sisintito I Gusti Made Andi Damara Imam Arifan Nurdani Imam Santoso Iwan Setiawan Jaka Windarta Justina Keriahen Sembiring, Justina Keriahen Karnoto . Maman Somantri Mochammad Facta Muhammad Diaz Reynaldo Apriano Muhammad Fauzan Suryawijaya Muhammad Irfan Muhammad Izzy Ramadhan Natanael Benino Natanael Benino Tampubolon, Natanael Benino Nico Kurniawan Nizam, Zain Nurhadi Nurhadi Nurul Ifan Purba Panjaitan, Joshua Harbangan Dharmarakel Paul Hendry Ginting Paul Henry Ginting R. Rizal Isnanto Rivaldi Juswan Sudjadi Sudjadi Sukiswo Sukiswo Suslamet Suslamet Tedjo Sukmadi Tejo Sukmadi Tejo Sukmadi Valih Aqila Dhiya Vikrin William Dwianugrah Tambunan Yosua Alvin Adi Soetrisno Yosua Alvin Adi Soetrisno Yuanis, Yuanis Zahirah Ahlami Zwingli Hilkia Batubara