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Journal : Journal of Social Science

Deconstruction of Moral Messages in the Naruto Shippuden Anime Series: The Pain Attack on Konoha Village Episode Through Roland Barthes' Semiotic Analysis Fahmi Nurhidayat; Faridah Nurfalah
Journal of Social Science Vol. 5 No. 6 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i6.931

Abstract

The Naruto Shippuden Animated Series is one of the best-selling Japanese animated films in Indonesia, the Naruto animated film is widely watched by children both on television and the internet. However, in the Naruto Shippuden animated film there are many violent scenes and adult characters, on that basis the author conducted this study to explore the moral message in the show. Moreover, the Pain Attacking Konoha Village Episode is the most popular episode in the Naruto Shippuden animated series. This series also features various characters with different backgrounds, providing diverse perspectives on morality and action. In every battle depicted, there are layers of meaning that teach values such as courage, sacrifice, and responsibility. The Pain Attacking Konoha Village Episode in particular shows the internal conflict experienced by the main characters, underlining the complexity of moral decisions. The methodology applied in this analysis is a qualitative approach through Roland Barthes' Semiotic Analysis Technique which is based on the identification of signs and markers in Denotative, Connotative and Mythical meanings. This analysis aims to identify how the moral message is conveyed through symbolism and interaction between characters. The findings of this analysis show a number of scenes that implicitly convey moral messages that teach ethics about what is good and right, moral messages of advice, moral messages that show to seek the truth based on facts, moral messages that invite the audience to respect other people's opinions, and moral messages to solve problems with a cool head. It is important to understand that even though there is violence in the show, the values taught serve to motivate the audience to make wise decisions in real life
PADUKA service : Dimension and Implementation of Population Administration Shofy Amalia; Zahra Rahmadenia; Sri Wulandari; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

PADUKA (Collective Service for Registration of Population Documents and Civil Registration in Villages) is a digital innovation from the Cirebon Regency Disdukcapil which aims to make it easier for the community to access population administration services. This service runs on a non-mandatory cooperation agreement between the Disdukcapil and the village, so that the services are not evenly distributed in Cirebon Regency. This research aims to determine the dimensions and implementation of PADUKA's services, and identify obstacles and efforts to improve the quality of services. The methods used in the study are qualitative methods, data collection through observation, interviews, and dookumentation, with analysis based on the E-Govqual theory according to Papadomichelaki and Mentaz (2012) which includes six dimensions. Based on the results of the research, the implementation of PADUKA services provides convenience in the population administration process based on the quality standards of Content and Appearance that runs optimally. Meanwhile, the dimensions of Ease of Use, Trust, Reliability, Citizen Support, Functionality of Interaction are still constrained in implementation. The main obstacle lies in the nature of non-mandatory and permanent cooperation agreements, as well as communication and low quality of human resource competencies. The efforts made are to improve the cooperation agreement period, operator training, and system improvement. Overall, PADUKA has shown a positive contribution to the transformation of digital-based public services, although more intense evaluation is needed to ensure equitable distribution and optimization of services.
The Effect of Social Media X Usage on the Academic Behavior of FISIP Students at Swadaya Gunung Jati University Dimas Aditya Senoputra; Herlinda Rahayu; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

In today's digital age, social media X has become an integral part of students' lives and has the potential to influence their academic behavior. This study aims to determine whether there is a significant influence between the use of social media X and the academic behavior of students at the Faculty of Social and Political Sciences, Swadaya Gunung Jati University, as well as to examine whether social media X can encourage academic achievement. This study uses an associative quantitative approach with a survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed using simple linear regression using SPSS software. The results of the study show a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of the variation in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students at Swadaya Gunung Jati University
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Gilang Merdeka; Moch Rizky Alhamdany; Farida Nurfalah; Welly Wihayati
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.