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All Journal RETORIKA: Jurnal Ilmu Bahasa CENDEKIA: Jurnal Studi Keislaman Journal on Education Al-Mada: Jurnal Agama, Sosial, dan Budaya Tafkir: Interdisciplinary Journal of Islamic Education Edusiana : Jurnal Manajemen dan Pendidikan Islam Al Hikmah : Jurnal Studi Keislaman KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen Pendidikan Islam Darussalam (JMPID) AKSI: Jurnal Manajemen Pendidikan Islam Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian West Science Al Yazidiy: Jurnal Sosial Humaniora dan Pendidikan JIMPI: Jurnal Inovatif Manajemen Pendidikan Journal of Smart Community Service Journal of Education Management Research Jurnal Abdikarya Pembangunan Harmony Philosophy: International Journal of Islamic Religious Studies and Sharia International Conference on Islamic Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Muwafiqus Shobri
STAI Hasan Jufri Bawean
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Conference on Islamic Studies

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Strategi Marketing Kreatif Perguruan Tinggi Dalam Menarik Minat Mahasiswa Baru: Studi Kasus: Divisi Pemasaran STAI Hasan Jufri Bawean Shobri, Muwafiqus
International Conference on Islamic Studies Vol. 1 No. 1 (2020): The 1st International Conference on Islamic Studies (ICIS)
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

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Abstract

Islamic College of Religion (STAI) Hasan Jufri Bawean, Gresik Regency, which is currently the choice of higher education studies. The research objective was to analyze the creative marketing strategies carried out by the Marketing Division of STAI Hasan Jufri Bawean in attracting prospective new students and to find out whether the promotional strategies carried out by the Marketing Division team of STAI Hasan Jufri Bawean have been carried out optimally. The research method used is a qualitative research method. The data collection technique used was in-depth interviews with the Marketing Division Manager of STAI Hasan Jufri Bawean. In addition, discussions were held with 3 respondents as informants to find out about creative marketing activities that have been carried out by the Marketing Division team of STAI Hasan Jufri Bawean to attract prospective new students. The result of the research is that the creative marketing strategy carried out by the Marketing Division of STAI Hasan Jufri Bawean has been running well, successfully achieving the target, while the image of STAI Hasan Jufri Bawean is very good, because the majority of informants prefer STAI Hasan Jufri Bawean over other campuses on Bawean Island. The conclusion of this research is that using creative marketing strategies in promoting STAI Hasan Jufri Bawean is very effective, but the Marketing Division of STAI Hasan Jufri Bawean should also consider establishing good cooperation with various online media outside the campus
Co-Authors Abdul Hafidz Achmad Naufal Irsyadi Agus Sujarwo, Agus Alfiansyah, Rian Ali Idrus Ali Ramatni Amaliyah, Indah Ratul Apri Wahyudi Azhariah Rachman Capt. Dafid Ginting Darsiya Didik Cahyono Durriyah, Durriyah Ella Andriyani Ermansyah, KMS Faidatul Bahiyah Firdaus Agustinu Firdaus, Jamaliyah Fivie Anjely Frans Sudirjo Hesham, Badrul Ismatul Izzah Jaosantia, Jasmani Khalid Rahman, Khalid Lasino J.W. Putro M, Ansharuddin Marlina Andriani Mohamad Sudi Mohzana Mufarrihul Hazin Nadia Amalia Nida Jarmita Nisa’, Farahiyatin Novita Amri Nur Wedia Devi Rahmawati Nuryati Solapari Petrus Jacob Pattiasina Qois Rifqi Rahmat Joko Nugroho Rahmat Rahmat RR. Ella Evrita Hestiandari saparuddin rambe Siti Zainab Somad, Abdus Syarifatul Ula Wardaniyah Syarifatul Ula Wardaniyah Wahyu Rivaldo Wijaya, Mohamad Sugi