Garuda - Garba Rujukan Digital

PEMBERDAYAAN MASYARAKAT BERBASIS TALENTA INKLUSIF MELALUI PELATIHAN AKUNTANSI KEUANGAN SEDERHANA PADA KWT NGUDI MAKMUR SURAKARTA Abdullah, Syahriar; Budiana Kurniawati, Susilaningtyas; Widodo, Zandra Dwanita; Lusia, Atik; Eni Maryanti, Istinganah
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.6016

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pengelolaan keuangan Kelompok Wanita Tani (KWT) Ngudi Makmur Surakarta melalui pelatihan perhitungan Harga Pokok Produksi (HPP) dan pembuatan laporan akuntansi keuangan sederhana. Metode yang digunakan adalah pelatihan partisipatif yang mengombinasikan pemaparan materi, diskusi interaktif, dan praktik langsung menggunakan data riil usaha olahan pepaya anggota KWT. Hasil kegiatan menunjukkan bahwa peserta mampu mengidentifikasi komponen biaya yang membentuk HPP, menyusun perhitungan HPP per unit sebagai dasar penetapan harga jual, serta mulai menggunakan pencatatan akuntansi dan laporan laba rugi sederhana dalam mencatat transaksi usaha. Peserta juga menyatakan peningkatan pemahaman mengenai pentingnya pemisahan keuangan usaha dan rumah tangga serta keterkaitan antara perhitungan biaya dengan penetapan harga di platform digital. Simpulan dari kegiatan ini adalah bahwa pelatihan keuangan yang terintegrasi dengan pemanfaatan e-commerce dapat memperkuat fondasi manajerial dan akuntansi pada UMKM berbasis komunitas perempuan, sehingga mendukung keberlanjutan usaha di era ekonomi digital.

PENGUATAN RANTAI PASOK PEPAYA MELALUI PEMBERDAYAAN TALENTA INKLUSIF DAN TRANSFORMASI DIGITAL PADA KELOMPOK WANITA TANI (KWT) NGUDI MAKMUR SURAKARTA Budiana Kurniawati, Susilaningtyas; Dwanita Widodo, Zandra; Lusia, Atik; Faiz Hardiansyah, Muhammad; Ramadhan, Dwinanda Ripta; Sultan, Muhammad
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.6017

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat rantai pasok pepaya bagi Kelompok Wanita Tani (KWT) Ngudi Makmur Surakarta melalui pemberdayaan talenta inklusif dan dukungan transformasi digital. Permasalahan utama yang dihadapi mitra adalah ketidakpastian ketersediaan bahan baku pepaya, baik dari sisi volume maupun kualitas, yang berdampak pada kontinuitas produksi olahan dan pemasaran. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan partisipatif melalui briefing di kampus, kunjungan dan dialog langsung dengan petani pepaya di Desa Butuh Boyolali, kunjungan kebun, perumusan dan penandatanganan kesepakatan kerja sama, serta refleksi bersama. Hasil kegiatan menunjukkan terbentuknya kemitraan rantai pasok yang lebih jelas antara KWT dan petani mitra, peningkatan pemahaman anggota KWT terhadap alur rantai pasok dan kriteria mutu pepaya, serta meningkatnya partisipasi anggota dengan latar belakang usia dan pendidikan yang beragam. Selain itu, dokumentasi kegiatan dimanfaatkan sebagai bahan konten untuk memperkuat identitas digital KWT melalui website, media sosial, dan katalog produk. Disimpulkan bahwa penguatan rantai pasok, pemberdayaan talenta inklusif, dan transformasi digital saling mendukung dalam memperkuat keberlanjutan usaha olahan pepaya KWT Ngudi Makmur.

Pengaruh Kualitas Layanan, Citra Merek, Word of Mouth dan Promosi Terhadap Loyalitas Pelanggan Apriliana Dewi Astianita; Atik Lusia
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 03 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Bisnis dapat memperluas kontribusi mereka ke item yang mereka hasilkan. Word of Mouth (WOM) adalah metode periklanan langsung dari mulut ke mulut yang mempengaruhi seseorang karena data yang diperoleh diyakini benar dan adil, dan umumnya milik seseorang. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, citra merek, word of mouth dan promosi terhadap loyalitas pelanggan. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan bengkel yang melakukan perawatan sepeda motor di bengkel Ahass Pos Buana Sari Motor II. Sampel yang digunakan sebanyak 172 responden yang diambil dalam menggunakan teknik Purposive Sampling dan metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data yang digunakan adalah uji regresi linier berganda, uji hipotesis, uji determinasi. Hasil uji regresi linier berganda menunjukkan bahwa variabel kualitas layanan dan variabel promosi tidak berpengaruh signifikan terhadap variabel loyalitas pelanggan, sedangkan variabel citra merek dan word of mouth berpengaruh signifikan terhadap variabel loyalitas pelanggan. Berdasarkan hasil penelitian sebaiknya bengkel Ahass Pos Buana Sari Motor II lebih meningkatkan kualitas layanan, promosi dan selalu menjaga hubungan baik kepada konsumen bengkel Ahass Pos Buana Sari Motor II.

Social Loyalty Behavior in Digital Banking Usage: The Role of E-Service Quality, E-System Quality, and Social Trust Noviana Indriastuti; Kurniawati Darmaningrum; Atik Lusia
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 2 (2026): March
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i2.2716

Purpose of the study: The purpose of this study is to examine the effect of e-service quality, e-system quality, and e-trust on e-loyalty among users of the Wondr By BNI digital banking application in Surakarta, using a quantitative approach and multiple linear regression analysis. Methodology: This study employed a quantitative survey method using a structured questionnaire based on a five-point Likert scale. Data were collected from 160 Wondr By BNI application users in Surakarta. Multiple linear regression analysis was conducted using IBM SPSS Statistics version 23 to examine the relationships among variables. Main Findings: The results indicate that e-service quality, e-system quality, and e-trust have positive and significant effects on e-loyalty among Wondr By BNI application users. E-trust shows the strongest influence on e-loyalty. Simultaneously, the three variables significantly affect e-loyalty, with an adjusted R² value of 0.710, indicating substantial explanatory power of the model. Within the digital social context, these results emphasize the crucial role of public trust in strengthening long-term user relationships with digital banking platforms. Furthermore, enhanced e-loyalty has broader socio-economic implications, as it supports sustainable digital banking adoption, promotes financial inclusion, and reinforces public confidence in the digital financial ecosystem. Novelty/Originality of this study: This study offers early empirical evidence on user e-loyalty toward the newly launched Wondr By BNI application, released in July 2024, by specifically examining e-system quality, e-service quality, and e-trust in the Surakarta region. It contributes new regional insights by integrating system quality, service quality, and trust to explain user loyalty in emerging digital banking adoption contexts.

Social Loyalty Behavior in Digital Banking Usage: The Role of E-Service Quality, E-System Quality, and Social Trust Noviana Indriastuti; Kurniawati Darmaningrum; Atik Lusia
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 2 (2026): March
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i2.2716

Purpose of the study: The purpose of this study is to examine the effect of e-service quality, e-system quality, and e-trust on e-loyalty among users of the Wondr By BNI digital banking application in Surakarta, using a quantitative approach and multiple linear regression analysis. Methodology: This study employed a quantitative survey method using a structured questionnaire based on a five-point Likert scale. Data were collected from 160 Wondr By BNI application users in Surakarta. Multiple linear regression analysis was conducted using IBM SPSS Statistics version 23 to examine the relationships among variables. Main Findings: The results indicate that e-service quality, e-system quality, and e-trust have positive and significant effects on e-loyalty among Wondr By BNI application users. E-trust shows the strongest influence on e-loyalty. Simultaneously, the three variables significantly affect e-loyalty, with an adjusted R² value of 0.710, indicating substantial explanatory power of the model. Within the digital social context, these results emphasize the crucial role of public trust in strengthening long-term user relationships with digital banking platforms. Furthermore, enhanced e-loyalty has broader socio-economic implications, as it supports sustainable digital banking adoption, promotes financial inclusion, and reinforces public confidence in the digital financial ecosystem. Novelty/Originality of this study: This study offers early empirical evidence on user e-loyalty toward the newly launched Wondr By BNI application, released in July 2024, by specifically examining e-system quality, e-service quality, and e-trust in the Surakarta region. It contributes new regional insights by integrating system quality, service quality, and trust to explain user loyalty in emerging digital banking adoption contexts.

Pengaruh Strategi Marketing Mix (4P) Dalam Upaya Meningkatkan Kinerja Pemasaran Pada Masa Pandemi Covid-19 (Studi Kasus Pada Geffa Production Sukoharjo): Effect Of Marketing Mix Strategy (4P) In An Effort To Improve Marketing Performance During The Covid-19 Pandemic (Case Study On Geffa Production Sukoharjo) Alimah Nur; Atik Lusia
Jurnal Sinar Manajemen Vol. 10 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i2.2821

Mengetahui serta menganalisis pengaruh strategi marketing mix seperti product, promotion, price, place/distribution dalam upaya peningkatan kinerja pemasaran pada masa pandemi covid-19 yang dilaksanakan terhadap Geffa Production Sukoharjo ini menggunakan populasi seluruh konsumen Geffa Production dan sampel 100 konsumen dengan menerapkan metode purposive sampling pada kriteria tertentu. Teknik analisis data berupa uji instrumen, analisis regresi linear berganda, uji hipotesis, serta uji asumsi klasik melalui kuesioner berskala likert 4 poin. Hasil penelitian menunjukan bahwa secara parsial variabel product serta place/distribution berpengaruh positif serta signifikan, tetapi variabel promotion berdampak positif serta tidak signifikan, sedangkan variabel price berdampak negatif dan tidak signifikan dalam upaya meningkatkan kinerja pemasaran pada masa pandemi covid-19.

Implementation and Benefits of Digital Accounting for the Development of Creative Industry MSMEs in Surakarta City Syahriar Abdullah; Atik Lusia; Dwinanda Ripta Ramadhan; Muhammad Faiz Hardiansyah; Muhammad Sultan; Dinda Mutiara Astuty; Audita Karisma Jati
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.614

This study aims to analyze the effect of digital accounting implementation on the development of micro, small, and medium enterprises (MSMEs) in the creative industry sector in Surakarta City. A quantitative approach with a cross-sectional survey design was employed. Data were collected through a closed-ended questionnaire administered to 120 MSME actors who had implemented digital accounting applications, and were analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The findings indicate that digital accounting implementation has a significant effect on MSME development. The use of digital accounting systems has been proven to improve the efficiency of financial recording, support data-driven decision-making, and enhance both managerial capacity and market expansion. The path coefficient shows a strong positive relationship between the two variables, with a contribution of 46.8% to the variance in MSME development. These findings highlight the importance of digitalization in MSME financial governance, particularly in the innovation-driven and dynamic creative industry sector. Digital accounting serves not only as an administrative tool but also as a strategic instrument to strengthen business competitiveness and sustainability. Therefore, synergy among business actors, local government, and technology providers must be strengthened to create an inclusive and sustainable digital ecosystem.

Pengaruh Harga, Persepsi Kualitas, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Mitsubishi Xpander Di Provinsi Jawa Tengah Irsyad Octoviandre Sharliz; Atik Lusia
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1424

The purpose of this study was to determine the effect of price, perceived quality, brand image and brand trust on purchasing decisions for Mitsubishi Xpander in Central Java province. This research was conducted in the city of Solo. The data collection method in this study used a questionnaire filled out by respondents, namely people who had bought a Mitsubishi Xpander car in the city of Solo. Sampling of 116 respondents in this study used a purposive sampling method. The results of the analysis using multiple linear regression show that the variables Perceived Quality and Brand Trust have a significant effect on Purchasing Decisions, while the Price and Brand Image variables have no significant effect on Purchase Decisions. The results of the t-test analysis show that perceived quality and brand trust have a significant effect on purchasing decisions, while the price and brand image variables have no effect on purchasing decisions.

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