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All Journal Jurnal Sinar Manajemen Indonesian Journal of Strategic Management Jurnal Ilmiah ASET JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur PROFICIO: Jurnal Pengabdian Masyarakat J-MIND (Jurnal Manajemen Indonesia) Jurnal Kelola : Jurnal Ilmu Sosial ProBisnis : Jurnal Manajemen BULETIN BISNIS & MANAJEMEN (BBM) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Optimal: Jurnal Ekonomi dan Manajemen Jurnal Indonesia Sosial Teknologi Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Sanskara Manajemen dan Bisnis International Journal of Asian Business and Management (IJABM) Journal of Social Knowledge Education (JSKE) Indo-Fintech Intellectuals: Journal of Economics and Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Ilmiah Ekonomi dan Manajemen
Atik Lusia
Sekolah Tinggi Ilmu Ekonomi Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Layanan, Citra Merek, Word of Mouth dan Promosi Terhadap Loyalitas Pelanggan Apriliana Dewi Astianita; Atik Lusia
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 03 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.011 KB) | DOI: 10.59141/jist.v3i03.382

Abstract

Bisnis dapat memperluas kontribusi mereka ke item yang mereka hasilkan. Word of Mouth (WOM) adalah metode periklanan langsung dari mulut ke mulut yang mempengaruhi seseorang karena data yang diperoleh diyakini benar dan adil, dan umumnya milik seseorang. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, citra merek, word of mouth dan promosi terhadap loyalitas pelanggan. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan bengkel yang melakukan perawatan sepeda motor di bengkel Ahass Pos Buana Sari Motor II. Sampel yang digunakan sebanyak 172 responden yang diambil dalam menggunakan teknik Purposive Sampling dan metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data yang digunakan adalah uji regresi linier berganda, uji hipotesis, uji determinasi. Hasil uji regresi linier berganda menunjukkan bahwa variabel kualitas layanan dan variabel promosi tidak berpengaruh signifikan terhadap variabel loyalitas pelanggan, sedangkan variabel citra merek dan word of mouth berpengaruh signifikan terhadap variabel loyalitas pelanggan. Berdasarkan hasil penelitian sebaiknya bengkel Ahass Pos Buana Sari Motor II lebih meningkatkan kualitas layanan, promosi dan selalu menjaga hubungan baik kepada konsumen bengkel Ahass Pos Buana Sari Motor II.
Analysis of Human Resource Development and Leadership Style on the Performance of Employees at the Wonogiri BKPSDM Office Triana, Devi; Widodo, Zandra Dwanita; Lusia, Atik
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource management is nothing new in organizations, particularly in government institutions. Field observations show that equitable human resource development and the right leadership style can become a strength within an organization. The purpose of this study was to analyze the influence of human resource development and leadership style on employee performance at the Wonogiri BKPSDM Office through a qualitative approach. Qualitative research plays a crucial role in identifying social, cultural, and behavioral phenomena. In this study, the researchers used the Nvivo 14 application to assist in data analysis. This application helped process information obtained from interviews with informants. The Nvivo 14 visualization results show a strong correlation between human resource development and leadership style on the performance of BKPSDM Wonogiri employees. Thus, human resource development and leadership style play a significant role in sustainably improving BKPSDM Wonogiri employee performance.
Social Loyalty Behavior in Digital Banking Usage: The Role of E-Service Quality, E-System Quality, and Social Trust Indriastuti, Noviana; Darmaningrum, Kurniawati; Lusia, Atik
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 2 (2026): March
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i2.2716

Abstract

Purpose of the study: The purpose of this study is to examine the effect of e-service quality, e-system quality, and e-trust on e-loyalty among users of the Wondr By BNI digital banking application in Surakarta, using a quantitative approach and multiple linear regression analysis. Methodology: This study employed a quantitative survey method using a structured questionnaire based on a five-point Likert scale. Data were collected from 160 Wondr By BNI application users in Surakarta. Multiple linear regression analysis was conducted using IBM SPSS Statistics version 23 to examine the relationships among variables. Main Findings: The results indicate that e-service quality, e-system quality, and e-trust have positive and significant effects on e-loyalty among Wondr By BNI application users. E-trust shows the strongest influence on e-loyalty. Simultaneously, the three variables significantly affect e-loyalty, with an adjusted R² value of 0.710, indicating substantial explanatory power of the model. Within the digital social context, these results emphasize the crucial role of public trust in strengthening long-term user relationships with digital banking platforms. Furthermore, enhanced e-loyalty has broader socio-economic implications, as it supports sustainable digital banking adoption, promotes financial inclusion, and reinforces public confidence in the digital financial ecosystem. Novelty/Originality of this study: This study offers early empirical evidence on user e-loyalty toward the newly launched Wondr By BNI application, released in July 2024, by specifically examining e-system quality, e-service quality, and e-trust in the Surakarta region. It contributes new regional insights by integrating system quality, service quality, and trust to explain user loyalty in emerging digital banking adoption contexts.
Co-Authors Abdullah, Syahriar Achmad Choerudin Alimah Nur Apriliana Dewi Astianita Ari Susanti Arif Farida Ariyana, Vita Astrianingsih, Astrianingsih Budi Istiyanto Bunga Aisyah Danisa Putri Pricila Dwanita Widodo, Zandra Dwinanda Ripta Ramadhan Eni Maryanti, Istinganah Ernawati Faiz Hardiansyah, Muhammad Fajar Nurrahman, Alfin Giris Putranti Hendra Laksana Putra Heti Ovi Indriastuti, Noviana Ira Widyowati Irsyad Octoviandre Sharliz Kurniawati Darmaningrum Muhammad Luqman Hakim Muhammad Luqman Hakim Muhammad Sultan, Muhammad Nabila Afrannida Kultsum Nadia Putri Wulandhari Nandini, Ainun Pamikatsih, Tri Ratna Prasetianingsih, Lilis Putri, Eka Ayu Cindy Anisa R. Taufik Ramadhan, Dwinanda Ripta Rifka Anisafirli Rikah, Rikah Ririn Oktaviani Rivaldo Yudha Bagus Saputra Satria Veriansyah Septia Putri SHINTA, Salsabila Putri Alia Susilaningtyas Budiana Kurniawati Tri Ratna Pamikatsih Tri Ratna Pamikatsih Triana, Devi Veriansyah, Satria Vetty Marlina Zandra Dwanita Widodo Zandra Dwanita Widodo