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ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN GOJEK DI KABUPATEN KUBU RAYA Efa Irdhayanti; Yuni Firayanti
Jurnal Ekonomi dan Bisnis Kontemporer Vol 5, No 2 (2019): Jurnal Ekonomi dan Bisnis Kontemporer Vol.5 No.2 Agustus 2019
Publisher : Universitas Pandanaran

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Abstract

Perkembangan teknologi yang mampu memberikan dampak yang besar terhadapberbagai bidang, satu diantaranya yaitu pada bidang pemasaran. GOJEK merupakan satudiantara aplikasi yang memiliki dampak yang luas bagi penggunanya, baik konsumen,pengendara dan pelaku usaha yang terlibat. Oleh karena itu, penulis tertarik untukmenganggkat tema “Analisis Konsumen Terhadap Kualitas Pelayanan GOJEK di KabupatenKubu Raya” dalam penelitian ini. Adapun tujuan dalam penelitian ini adalah untuk mengetahui: a). Tingkat kepuasan konsumen terhadap pelayanan GOJEK di Kabupaten Kubu Raya; b).Faktor-faktor yang mempengaruhi tingkat kepuasan konsumen terhadap pelayanan GOJEK diKabupaten Kubu Ra; c). Kepuasan konsumen terhadap pelayanan GOJEK di Kabupaten KubuRaya. Populasi dan sample dalam penelitian ini adalah pengguna jasa GOJEK di KabupatenKubu Raya yaotu di Kecamatan Sungai Raya. Penelitian dilakukan dengan melaksanakanobservasi lapangan dan penyebaran kuesioner.Dari hasil penelitian yang dilakukan terhadap variabel tangible, realibility,responsiveness, assurance dan emphaty terhadap kepuasan konsumen, menunjukkan indikatorindikator dalam penelitian ini bersifat valid dan reliabel. Pada uji hipotesis, variabelresponsiveness berpengaruh terhadap kepuasan konsumen. Sedangkan variabel tangible,reliability, assurance dan emphaty tidak berpengaruh signifikan terhadap kepuasan konsumen.Secara simultan variabel tangible, reliability, assurance dan emphaty berpengaruh signifikanterhadap kepuasan konsumen. Dari uji koefisien Determinasi (R2) dapat dilihat persentasesumbangan pengaruh variabel bebas yaitu variabel tangible (X1), realibility (X2),responsiveness (X3), assurance (X4), empathy (X5) terhadap variabel terikat yaitu kepuasankonsumen (Y) sebesar 80,1%. Sedangkan sisanya 19,9 % dipengaruhi oleh variabel lainnyayang tidak dimasukkan dalam penelitian ini.Kata Kunci : GOJEK; Kepuasan Konsumen; Kualitas Pelayanan
ANALISIS PERANAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DINAS PENDIDIKAN PROVINSI KALIMANTAN BARAT EFA IRDHAYANTI
Jurnal Ekonomi dan Bisnis Kontemporer Vol 2, No 02 (2018): Jurnal Ekonomi dan Bisnis Kontemporer Vol.02 No.2 September 2018
Publisher : Universitas Pandanaran

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Abstract

Efektivitas Peranan Kepemimpinan adalah keberhasilan pemimpin di dalam memerankanfungsi-fungsi kepemimpinan dengan baik sekaligus dapat membawa para bawahannya untukmelakukan tugasnya dengan baik. Adapun penelitian adalah untuk mengetahui pengaruhefektivitas kepemimpinan dengan produktivitas kerja Pegawai Dinas Pendidikan ProvinsiKalimantan Barat. Jenis penelitian yang digunakan adalah penelitian deskriptif yaitu denganpengumpulan data untuk menguji hipotesis yang telah diajukan di muka atau menjawabpertanyaan mengenai status terakhir subyek penelitian. Metode analisis yang digunakanadalah analisis deskriptif yang bertujuan untuk menggambarkan atau mendeskripsikan datayang diperoleh, analisis ini digunakan untuk menggambarkan secara lebih mendalam tentangvariabel-variabel yang diteliti. Dari hasil analisis terlihat bahwa: Perencanan (X1),Pengorganisasian (X2), Komunikasi (X3), Supervisi (X4),dan Kepegawaian (X5)menunjukkan bahwa rata-rata responden setuju dan cukup setuju dapat meningkatkanproduktivitas kerja.
THE EFFECT OF BURNOUT ON EMPLOYEE PERFORMANCE WITH WORKLOAD AS A MODERATING VARIABLE Syech Idrus; Delyana Rahmawany Pulungan; Febriyan Muliany; Efa Irdhayanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14896

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used in this study use primary data that researchers obtained from 500 MDP Store employees spread throughout Indonesia obtained by means of an online questionnaire and sent via the respondents' WhatsApp accounts. The questionnaire contains 5 statements, namely strongly agree statements, agree statements, normal/so-so statements, disagree statements, and strongly disagree statements on the 10 questionnaires submitted. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that each hypothesis used in this article can be accepted and proven, namely that the Job Saturation variable can affect Employee Performance and the Workload variable can strengthen the influence of the Job Satisfaction variable on Employee Performance. Based on the results of the third table of the Path Coefficient above, it shows that the Burn Out variable can have an influence on Employee Performance, but it is negative because the T-Statistic value is above 1,960 but negative, namely -6,782 and the P-Values are below the significance level of 0.05, namely 0.036. From these results, it can be concluded that the more bored employees are at work, the more employee performance will decrease or erode.. In addition, in the next row, the Workload variable can strengthen the influence of Job Saturation on Employee Performance in a negative direction because the T-Statistic value is above 1.960, which is -10.232 and the P-Values are below the significance level of 0.05, which is 0.000. This means that the more Employee Workload can make employees more bored in working so that Employee Performance can decrease. Thus, the first and second hypotheses in this article can be accepted. Keywords: Burnout, Employee Performance. Workload
Pengaruh Stres dan Rewards terhadap Kepuasan Freelancer Gen Z: Peran Motivasi Welim Hansen; Erna Listiana; Efa Irdhayanti; Ilzar Daud; Dody Pratama Marumpe
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.396

Abstract

The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Pengaruh Lingkungan Kerja Non Fisik, Kompensasi, Beban Kerja terhadap Turnover Intention Gen Z Izza Haniyah; Anwar Azazi; Dody Pratama Marumpe; Ilzar Daud; Efa Irdhayanti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.405

Abstract

The participation of Generation Z in the contemporary labor market serves as a key catalyst in driving technological adoption, organizational innovation, and changes in work culture. However, the high turnover intention among this generation indicates instability in employee retention, which can impact operational efficiency and continuity, particularly in the service sector. This study aims to empirically examine the influence of Non-Physical Work Environment, Compensation, and Workload on Turnover Intention among Generation Z workers in the Coffee Shop industry in Pontianak City, with Job Satisfaction as a mediating variable. A quantitative approach was employed in this study, with data collected through an online questionnaire using a five-point Likert scale. A total of 200 respondents aged 18–27 years were selected using purposive sampling based on relevant criteria. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via the SmartPLS 4 software. The analysis results show that the Non-Physical Work Environment has a significant negative effect on Turnover Intention, while Compensation has a negative but not significant effect. Workload has a significant positive effect on Turnover Intention. Furthermore, the Non-Physical Work Environment and Compensation have significant positive effects on Job Satisfaction, while the effect of Workload is not significant. Job Satisfaction is proven to act as a significant mediator in the relationship between the Non-Physical Work Environment and Compensation on Turnover Intention, but it does not mediate the relationship between Workload and Turnover Intention. These findings emphasize the urgency of formulating managerial strategies focused on improving the quality of the work environment and implementing adaptive compensation policies, in order to sustainably reduce turnover rates among Generation Z workers.
Pengaruh Pelatihan Dan Pengembangan Diri Terhadap Kinerja Karyawan Dengan Kompetensi Sebagai Variabel Mediasi Di BPSDM Provinsi Kalimantan Barat Balqis, Nawal; Ilzar Daud; Efa Irdhayanti; M. Irfani Hendri; Dody Pratama Marumpe
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10360

Abstract

Penelitian ini bertujuan untuk menganalisis peran Pelatihan dan Pengembangan dalam meningkatkan Kinerja Karyawan, dengan Kompetensi sebagai variabel mediasi. Dalam konteks ini, kompetensi karyawan dianggap sebagai faktor penting yang memperkuat hubungan antara program pengembangan sumber daya manusia dengan kinerja karyawan. Menggunakan teknik analisis bootstrapping, penelitian ini menemukan bahwa Pelatihan berpengaruh signifikan terhadap peningkatan Kompetensi, meskipun tidak berpengaruh langsung terhadap Kinerja Karyawan. Sebaliknya, Pengembangan karyawan memiliki pengaruh positif baik terhadap Kompetensi maupun Kinerja Karyawan. Hasil analisis jalur mediasi menunjukkan bahwa Kompetensi memainkan peran penting dalam memperkuat hubungan antara Pelatihan dan Kinerja, serta antara Pengembangan dan Kinerja. Temuan ini memberikan implikasi praktis bagi organisasi untuk merancang program pelatihan dan pengembangan yang tidak hanya meningkatkan keterampilan teknis, tetapi juga membangun kompetensi inti yang relevan dengan kebutuhan strategis perusahaan. Penelitian ini memperkaya pemahaman tentang pengembangan kinerja karyawan dan memberikan kontribusi penting bagi manajemen sumber daya manusia dalam menghadapi tantangan di era globalisasi.
Kreatifitas Ilmiah melalui Pelatihan Skripsi Berbasis SPSS Efa Irdhayanti; Rizani Ramadhan; Anggraini Syahputri; Mazayatul Mufrihah
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2644

Abstract

In today's digital era, mastery of technology and data analysis software is a skill that is very much needed by students, especially those involved in research and data analysis. SPPSS (Statistical Package For The Social Sciences) is one of the software that is widely used for statistical analysis in various disciplines, including social sciences, health, economics and education. The problems faced by final semester students in processing research data where the processing of funds is still done manually or still using Microsoft Excel software. In overcoming these problems, the PKM team provides solutions through Data Processing Training Using SPSS Software to improve scientific creativity in students. The output target in this PKM activity is that final semester students, namely semesters 6 and 8 in Pontianak City are able to use data processing media using SPSS (Statistical Package For The Social Sciences). Specifically, the output targets of PKM activities are: (1). Students are able to use data according to the research design that has been determined and is right, (2). Students are able to process research data quickly and precisely according to the existing research design. In the implementation of this PKM program has been carried out well and smoothly as planned. Participants were able to receive the material delivered by the PKM Team well and participants were very enthusiastic about participating in this training activity which can be seen through the activeness of participants in the activity process.