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PENGARUH KEYAKINAN, PREFERENSI DAN KENDALA TERHADAP NIAT MEMPEROLEH KUALIFIKASI PROFESIONAL PADA MAHASISWA S1 AKUNTANSI UNIVERSITAS STEKOM KENDAL Nila Diva Safitri; Ratnaningrum Ratnaningrum; Munifah Munifah; Haris Ihsanil Huda
EKOBIS Vol 14 No 1 (2026): JURNAL EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v14i1.2343

Abstract

This study aims to examine the influence of beliefs, preferences, and constraints on the intention of undergraduate Accounting students at Stekom Kendal University to obtain professional qualifications. This study is motivated by the increasing need for professionals in the accounting field, which has not been fully followed by high student interest in continuing professional education or obtaining certification. The method used is a quantitative approach with a survey technique through the distribution of questionnaires. Sampling used the Slovin formula with a total of 257 respondents using a purposive sampling technique. Data were analyzed using multiple linear regression techniques to determine the influence of each variable both partially and simultaneously. The results of the study indicate that job prospect beliefs, social beliefs, ability beliefs, and preferences have a positive effect on students' intention to obtain professional qualifications, while the constraint variable has a negative effect. Together, these three variables are thought to have a significant influence on students' intention to obtain professional qualifications. This study is expected to be a consideration for educational institutions in developing programs that support the improvement of students' professional competence, as well as a reference for further research.
Sistem Informasi Manajemen Kepegawaian Penentuan Karyawan Terbaik Menggunakan Metode Analytical Hierarchy Process (AHP) Di PT.Nerangi Sarana Karya Berbasis Web: (Studi kasus : PT. Nerangi Sarana Karya) Haris Ihsanil Huda; Hendri Rasminto; Indra Ava Dianta
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v2i3.2854

Abstract

In the era of information and technological developments that are very rapid as it is today, in the context of managing human resources in a company or what is known as a personnel management information system.The problems faced by PT. Manage the work facilities, namely until now, the personnel data management is still using a manual system that has not been properly computerized, does not have a database as a data storage medium, does not share data over the network and still uses hardcopy printouts.Seeing the problems that occur in the personnel administration subdivision of PT. Serang the means of work, the author intends to develop a web-based personnel information system (SIMPEG) to handle staffing master data, employee data, promotion data, and periodic salary increase data. using PHP and MySQL. The system development method that I use is AHP.In the end, this system can provide output to its users in the form of a promotion decree, a regular salary increase decree and employee reports. Employee Recapitulation Report. Promotion report. Periodic salary increase reports
Sistem Informasi Pengelolaan Data Service Dan Sparepart Berbasis Multiuser Pada HSC Computer Kaliwungu Haris Ihsanil Huda; Nuris Dwi Setiawan; Priyadi Priyadi
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v2i3.2857

Abstract

This study aims to design an information system that can handle the problems that exist in HSC Computer Kaliwungu, in terms of using Information Systems, HSC Computer Kaliwungu still uses manual or conventional systems, namely service data is still stored in books so that the administration has difficulty in making reports, because every month the administration has to recap the service data, to find out the status of service handling the administration has to look in the service book and visit the technician directly, so the information given to customers is not fast. To support the research conducted, the researchers used a Research and Development (R&D) development method approach through the stages of developing a multiuser-based service and spare part data management information system design that was tested by experts and declared valid and the final product was made using the integrated Visual Basic 6 developer software. with MySQL database, and product testing in the field by 3 prospective users has been declared effective.The system developed can overcome problems in the old system at HSC Computer Kaliwungu, resulting in a system that can simplify the work process and the process of making reports in the administration section, which in turn can provide improved services in service handling and customer convenience
ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN Dyah Ayu wulandari; Munifah Munifah; Haris Ihsanil Huda; Agustinus Wardi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v5i2.826

Abstract

The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enables companies to reach a broader market with moreefficient costs and more targeted strategies. Social media and digital platforms such as e-commerce have become effective tools for expanding product distribution, enhancing communication with consumers, and streamlining businessoperations. Digitalization also presents opportunities for innovation and economic growth through the use of electronic payment systems and internet-based business management. Therefore, the integration of information technology into marketing strategies is a crucial factor in creating competitiveadvantages and operational efficiency in the modern era. Keywords: Information Technology, Digital Marketing, E-commerce, Business Efficiency, Digitalization.
Pengaruh Interaksi Sosial Digital pada Fitur Shopee live dan Kesigapan Berwirausaha terhadap Minat Berwirausaha Gen Z Lintang Sabila; Miftahurrohman Miftahurrohman; Haris Ihsanil Huda
Journal Social Society Vol. 6 No. 3 (2026): Juli - September 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.3.2026.1522

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaksi sosial digital pada fitur Shopee live dan kesigapan berwirausaha terhadap minat berwirausaha Generasi Z pada mahasiswa Universitas STEKOM. Metode yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 80 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala likert dan dianalisis menggunakan SPSS dengan uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa interaksi sosial digital pada fitur Shopee live berpengaruh positif dan signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,022 < 0,05. Kesigapan berwirausaha juga berpengaruh positif dan signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,000 < 0,05. Secara simultan, interaksi sosial digital dan kesigapan berwirausaha berpengaruh signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,000 < 0,05. Nilai koefisien determinasi (Adjusted R Square) sebesar 0,577 menunjukkan bahwa kedua variabel mampu menjelaskan 57,7% variasi minat berwirausaha, sedangkan 42,3% sisanya dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, interaksi sosial digital dan kesigapan berwirausaha berperan penting dalam meningkatkan minat berwirausaha Generasi Z pada mahasiswa Universitas STEKOM.
Peran Brand Image dalam Meningkatkan Efektivitas Influencer Marketing dan Social Media Marketing terhadap Purchase Intention Konsumen Haris Ihsanil Huda; Putri Pratiwi
Jurnal of Management and Social Sciences Vol. 4 No. 3 (2026): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i3.968

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on consumer purchase intention, with brand image as a mediating variable. A quantitative approach was used in this study, involving 99 respondents selected purposively. Data collection was conducted through an online questionnaire with a Likert scale. Data analysis used SPSS 27 through a series of tests, including validity and reliability tests to ensure the research instrument was suitable for use, as well as multiple regression and Sobel mediation tests to test the hypotheses. The results of the analysis indicate that social media marketing has a positive and significant effect on consumer purchase intention. However, influencer marketing did not show a statistically significant effect. Interestingly, brand image was found to have a significant negative effect on purchase intention, but instead acted as a mediator, mediating the relationship between social media marketing and purchase intention. These findings indicate that although social media marketing can directly drive purchase intention, the role of brand image remains crucial in strengthening the effectiveness of digital marketing strategies. Thus, companies need to integrate efforts to build a positive brand image in every digital marketing campaign, especially through social media, to maximize its impact on consumer behavior.
Penguatan Manajemen Pemasaran UMKM Rokita Bakery di Jl.Lamper Semarang, melalui Strategi Digital Marketing dan Branding Produk Hendri Rasminto; Edy Siswanto; Nindi Anggi Wardani; Bagus Sudirman; Haris Ihsanil Huda; Ahmad Ashifuddin Aqham; Munifah Munifah
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 4 No. 4 (2026): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v4i4.2908

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to strengthen their marketing capabilities through digital transformation. This community service program aimed to enhance the marketing management of Rokita Bakery MSME located on Lamper Street, Semarang, through the implementation of digital marketing and product branding strategies. The program employed a participatory approach consisting of needs assessment, training, hands-on practice, mentoring, and evaluation activities. The training materials focused on digital marketing concepts, social media optimization, product branding development, product photography techniques, and the creation of attractive promotional content. The results showed an improvement in participants’ understanding and skills in implementing digital marketing and branding strategies, as reflected in a more consistent brand identity, improved product presentation, and increased ability to produce engaging promotional materials. This program is expected to strengthen the competitiveness of Rokita Bakery MSME, expand market access, increase consumer engagement, and support sustainable business growth through effective utilization of digital platforms in the digital era
Implementasi Metode 360 Derajat Pada Sistem Informasi Penilaian Kinerja Pegawai pada CV. Alfa Printing Haris Ihsanil Huda; Bagus Sudirman; Ahmad Ashifuddin Aqham
Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol. 2 No. 1 (2022): Maret : Jurnal Teknik Mesin, Elektro dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/teknik.v2i1.143

Abstract

Performance appraisal that is carried out properly will be beneficial for both employees and the company itself. The 360-degree assessment method is that an employee's assessment is not only taken from the assessment of his immediate supervisor or second superior above him, but also requested from an equal peer or from the relevant direct subordinate, the largest contribution of the assessment comes from his immediate supervisor and second supervisor. By applying the 360-degree method to the employee performance appraisal information system, it can eliminate the objectivity of the appraiser in assessing employee performance. By applying the 360-degree method to the employee performance appraisal information system, it makes it easier to assess employee data.
Sistem Informasi Persediaan Barang Dagang Berbasis Web Pada Toko Linnia Collection Dieny Putri Nur Asyifa; Haris Ihsanil Huda; Eko Siswanto; Ahmad Ashifuddin Aqham; Dendy Kurniawan
Jurnal Informatika Dan Tekonologi Komputer (JITEK) Vol. 5 No. 2 (2025): Juli : Jurnal Informatika dan Tekonologi Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jitek.v5i2.7562

Abstract

This study aims to develop a web-based inventory information system to improve operational efficiency and data accuracy at Toko Linnia Collection. The research method used is Research and Development (R&D) with a prototyping approach. The system was developed using PHP programming language and MySQL database, and includes key features such as automated stock recording, PDF reporting, and multi-user role management. The implementation results show a 65% improvement in recording efficiency, a significant reduction in data entry errors, and easier system access for both the owner and employees. Based on blackbox testing, all system features function as expected. In conclusion, the system effectively addresses the real needs of inventory management in MSMEs and provides a practical and reliable solution for inventory digitalization.