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All Journal JURNAL PENDIDIKAN DASAR PERKHASA Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Kansasi : Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL PEKAN : Jurnal Pendidikan Kewarganegaraan
Avelius Dominggus Sore
Program Studi S-2 Pendidikan Ekonomi FKIP Untan Pontianak
Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

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ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN MINAT BELI Bobi, Yopinus; Sore, Avelius Dominggus; Tiara, Tiara
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4406

Abstract

Marketing strategy is an effort to market a product or service, using a certain pattern of plans and tactics so that the number of sales becomes higher. Nowadays everything becomes easier including marketing strategies and this is in line with the development of the times, many shops have sold and promoted their products online and also sold products offline. So, it should be that shops in the city of Sintang can follow the current trends or developments. The purpose of this study is to see the marketing strategy that is suitable for increasing consumer buying interest. The method used in this study is a descriptive qualitative method with a descriptive research form. The data sources for this study are shop owners, employees and consumers. Data collection tools use observation, interview and documentation guidelines. The results of this study indicate that (1) marketing strategies can be implemented well with direct selling, upselling and cross-selling marketing strategies. (2) The strengths of the store are direct marketing strategies and promotions, (3) Cosmetic stores also have weaknesses, namely in transportation and employees who are still less confident and marketing locations that are far from the location, and (4) have threats such as competitors who use the same marketing strategy and shops in urban areas that use online platforms.
PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU PRODUKTIF MAHASISWA STKIP PERSADA KHATULISTIWA SINTANG TAHUN AKADEMIK 2022/2023 Asmara, Frilensia Maura; Suriyanti, Yulia; Sore, Avelius Dominggus
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 3 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i3.3881

Abstract

The aim of this research is to determine the effect of understanding financial literacy on students' productive behavior. The research method used is a quantitative research method. The data analysis technique uses simple linear regression. The population in this study were all STKIP Persada Khatulistiwa Sintang students who were or had taken entrepreneurship education courses. Data collection tools include test questions and questionnaires. Data analysis techniques are first carried out by looking for validity and reliability, descriptive analysis tests, contribution tests, and classical assumption tests. The research data was processed using the SPSS 23 program. Based on the research results, it is known that the financial literacy of STKIP Persada Khatulistiwa Sintang students, with a total test question score of 7154, an average value of 71.54 is in the good category. The productive behavior of STKIP Persada Khatulistiwa Sintang students, with a total questionnaire score of 7604 with an average score of 76.04% is in the good category. Based on the results of this research, it can be concluded that there is a significant influence between financial literacy on the productive behavior of STKIP Persada Khatulistiwa Sintang students for the 2022/2023 Academic Year.
PENGARUH PROMOSI BERBASIS MEDIA SOSIAL INSTAGRAM DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Katarina, Katarina; Sore, Avelius Dominggus; Relita, Dessy Triana
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4535

Abstract

In facing many competitors offering similar products, an entrepreneur needs to maintain customer loyalty by offering quality products and optimizing sales promotions. This study aims to determine the effect of Instagram social media-based promotion and product quality on purchasing decisions at the Velvet Sintang store. The method used in this study is assisted by multiple linear regression. The study population is all consumers of the Sintang Velvet store, while the sample is 112 people using nonprobability sampling techniques in the form of incidental samples. The data was analyzed using several classical assumption tests which included normality testing using the Kolomogrov-Sminrnov test, linearity test and multicollinearity test. contribution testing includes multiple regression test, multiple correlation test, R2 determination test and effective contribution (SE) and relative contribution (SR). Hypothesis testing includes t test (partial) and f test (simultaneous). with the help of the SPSS 26 program. From the results of the study, it can be concluded that there is an influence of social media promotion, social media, Instagram, partial and simultaneous product quality, there are purchase decisions at the Sintang velvet store. The magnitude of the R square is 0.740 or 74% and 26 is influenced by other variables.
PEMBERDAYAAN EKONOMI LOKAL BERBASIS ANYAMAN LIDI DI DESA TAPANG SEMADAK KABUPATEN SEKADAU Sore, Avelius Dominggus; Bobi, Yopinus
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 3 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i3.3790

Abstract

This research aims to analyze the marketing strategy for woven sticks based on local wisdom as an effort to empower the community economy in Tapang Semada Village. Stick weaving, which is a traditional craft product typical of this village, has great economic potential but has not been maximized in wider marketing. The local wisdom approach is the basis for marketing strategies to maintain the uniqueness and cultural values contained in products, as well as strengthening local identity amidst modern market competition. The research methods used include participant observation, in-depth interviews with craftsmen. The research results show that by utilizing local wisdom such as traditional motifs and the use of natural materials, as well as expanding the marketing network through digital media and collaboration with external parties, woven stick products can have higher competitiveness. The implementation of this strategy is expected to improve the economic welfare of the Tapang Semada Village community through the development of creative industries based on traditional crafts.
Co-Authors Aprilia, Halisa Asmara, Frilensia Maura Astikawati, Yunita Bobi, Yopinus Clara, Bella Novita Emilia Dewiwati Pelipa, Emilia Dewiwati Evi Fania, Evi Fitriani, Maria Selvi Hartono, Rudi Jebok, Diana Mainda karmila karmila Katarina Katarina, Katarina Munawar Thoharudin Ratnasari, Natalia Desi Relita, Dessy Triana Suryati, Eka Tiara, Tiara Upik, Yustina Warkintin Warkintin, Warkintin Yulia Suriyanti, Yulia